Moving Leads Experts Since 2010

What is SEO?

SEO is short for Search Engine Optimization which is:

• The design and writing of a website to appear higher in page ranking on search engines like Google.
• This is because the higher the page rank,
  • The more traffic to your site.
  • More traffic generally leads to more clicks,
  • More clicks lead to more sales leads forms filled out by prospects, or
  • More phone calls from prospects.
• Designing and writing pages to better optimize terms such as Local Movers or Packing Services
• Long-term approach which more mirrors Marketing and Branding as it doesn’t disappear the minute you stop paying a digital advertising company like Google or Facebook to run your ads.
• Learn how we implement SEO by checking out our SEO for Movers Page.

Purchased Leads v. SEO

Purchased leads cost money upfront, and they are expensive. What’s worse is that most lead aggregators sell the same lead to 5 different moving companies, so when your salesperson phones the person whose number the aggregator gave you, they are getting bombarded by calls from 5 different movers in just a few minutes. Not good!

That’s why purchased leads have such a low closing rate according to movers we speak to who call us frustrated that their purchased leads sure don’t close the way they used to.