Organic Traffic vs Paid Traffic
Pay-per-click costs money, but is it effective? Our services are built to increase traffic through organic search. This means you can scale back pay-per-click for your website. But, why is organic better?
Here are some of the important statistics regarding organic vs. paid search, thanks to research from Higher Visibility:
- The click-through-rate for organic search varies depending on your position, but the 5-1 positions on Google range from 7.2%-28.5%. For paid search, the click-through-rate is just 3.17%.
- The average cost per conversion is $56.11 on Google Ads and $90.80 on Google Display Ads.
- Organic search results drive 53% of traffic on the web, while paid search results take up 27%.
- Around 25% of people on the internet use ad blockers.
Our focus is on organic because this is how you get effective and efficient leads. Now, we do manage pay-per-click advertisements for our clients. It takes time to get organic leads, so supplementing that with paid ads can be effective.
Here at Marketers for Movers we are dedicated to not only getting you leads, but getting you the best leads for your business. This means saving you from wasting money either paying for ads or buying moving leads from lead aggregators that, according to our research, only get a 3% conversion rate. Get quality moving leads with Marketers for Movers.