(248) 385-5912

SALES LEADS BEGIN WITH “THUMB-STOPPING”

scrolling on mobile device

Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.”   Thumb-stopping:  Online content that captures someone’s attention enough to stop them from scrolling.  Source: New York Times, page B1, 12/01/20.   Ways to achieve thumb-stopping for your website:   Expertise:  Does your site clearly convey your expertise […]

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NEW GOOGLE DEMANDS FOR 2021

How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google. About page experience The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and […]

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NEW GOOGLE RANKING FACTOR: Part 3

Website Design Core Web Vitals

Our third Google Core Web Vital and the final in this series of new Key Performance Indicators that Google will be looking at in partially determining your site’s PageRank.  WHAT:  Three new “core web vitals.” This third one is the Cumulative Layout Shift (CLS). This measures the visual stability of your page and how good the […]

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7 SEO Tips for Movers

7 SEO Facts

  Search Engine Optimization (SEO) is one of the best ways to generate local sales leads for your moving & storage company. By optimizing your moving company website for being found by search engines, like Google, you will see your sales soar. But what do search engines look for when choosing how to rank pages […]

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WHY DID TIGER WOODS STUDY SEO?

ANSWER: To get his ranking up!   How about you? How about your site? As we head into the off season, how are you going to get sales leads to keep your business running strong?   Buy moving leads? (Pretty much now converting at only 3%.)  Buy AdWords? (Can work well if written aggressively. Still […]

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STOCK PHOTOGRAPHY:
No Harm. No Help.

QUESTION: Does stock photography hurt your page rank? No.   Since the goal of your SEO strategy should be to get your website to Positions 1-5 on Google for as many keyword searches as possible, it is important to know that your site’s images are extremely important. While Google’s John Mueller is quoted as saying […]

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WEBSITE NOT GETTING LEADS?

moving leads from google

  All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key Performance Indicators (KPIs):   CONTENT. If your content does not match “user intent” your site will […]

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ADWORDS CLICK-THRU RATES 2-3%

Google AdWords

Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your moving company. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The first one only gets a CTR of 2-3% on average. This is comparable to paid leads […]

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Zero-Sum Game

If you think that competition is greater than it ever has been, you are correct.  If you think sales revenue is harder to come by, you are correct.  Here’s why:   OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is essentially unique in marketing because it is an industry that can be described as a […]

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10 Proven Strategies to get sales leads
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