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WHY DID TIGER WOODS STUDY SEO?

ANSWER: To get his ranking up!   How about you? How about your site? As we head into the off season, how are you going to get sales leads to keep your business running strong?   Buy moving leads? (Pretty much now converting at only 3%.)  Buy AdWords? (Can work well if written aggressively. Still […]

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STOCK PHOTOGRAPHY: No Harm. No Help.

QUESTION: Does stock photography hurt your page rank? No.   Since the goal of your SEO strategy should be to get your website to Positions 1-5 on Google for as many keyword searches as possible, it is important to know that your site’s images are extremely important. While Google’s John Mueller is quoted as saying […]

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WEBSITE NOT GETTING LEADS?

moving leads from google

All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key Performance Indicators (KPIs): CONTENT. If your content does not match “user intent” your site will not rank. […]

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ADWORDS CLICK-THRU RATES 2-3%

Google AdWords

Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your moving company. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The first one only gets a CTR of 2-3% on average. This is comparable to paid leads […]

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Zero-Sum Game

If you think that competition is greater than it ever has been, you are correct.  If you think sales revenue is harder to come by, you are correct.  Here’s why:   OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is essentially unique in marketing because it is an industry that can be described as a […]

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MOVING SITE DROP? GOOGLE MAY UPDATE

Google Homepage

Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise. Authoritativeness. Trustworthiness. This is your starting point with Google rankings. Some feel this update may have […]

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“THANK YOU” COVID

How you respond to death and destruction is what’s important. Nobody wanted this, but here we are. It’s how you respond that is key, and here are some timely suggestions: SUMMER MOVING SEASON: It’s here. If your sales team is not capitalizing on this, they should be. We know of no districts going back this […]

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POLITICS ASIDE…COVID FATALITY RATE ONLY 1.8% IN U.S. FOR PATIENTS UNDER 65 WITH NO PRE-EXISTING CONDITIONS

Lives matter, so providing biased information would be completely irresponsible. We would never do that. There is much debate about reopening the economy and, unfortunately, it has taken on a political tone. We just want what’s best for all of us. To that end, we wanted you to see this statistic as you work with […]

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ON SALE: GOOGLE & FACEBOOK ADS

google guarantee sign up

Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in an economic downturn, however, the benefits are rewarding from leading research. NO BIG INVESTMENT: Because you […]

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YELP YELPS. GOOGLE SUSPENDS.

Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of the coronavirus and their main advertiser, restaurants, cancelling their ads. In addition, Google has announced the suspension of all new customer reviews until further notice. What does this mean for your moving company’s sales? In […]

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10 Proven Strategies to get sales leads
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