1. Website Optimization:
Get sales leads more consistently by optimizing your website for search terms used by your customers. Do this in order to get higher rankings on search engine (e.g. Google, Bing, Yahoo) results.
2. Get to Google Page One:
91% of all search users DO NOT search beyond Page One. Ultimately, figuring out how to get on page one of google ultimately solves your question on how to get moving leads.
3. Get to Google Page One Organically:
94% of all searches on sites are made from clicks on the Organic listings (the free ones under the three paid ads at the top of the page). Only 6% of users click on the Paid Google Ads at the top and bottom of the page. If you want the best moving leads you should invest in website optimization instead of purchasing ads. An investment in website optimization will help your site’s long-term strength as opposed to solely relying on ads for moving leads.
4. Get in the First 5 Organic Listings on Google Page One:
87% of all clicks are in the first 5 organic listings! That means your goal to get sales leads is ultimately helped or hindered by your ability to get one page one of Google. To stress the ubiquity of Google in the marketplace read these statistics: Google handles 63-64% of all search results in the United States. This increases to 93% when you factor in Google’s worldwide search results.
5. Factual Meta Descriptions:
The Meta Description is the two lines appearing on all search results under the blue title. Keep your description between 130-160 characters which is around two lines in length for both mobile and desktop. Don’t add self-serving fluff. Viewers expect you to claim to be “the best mover in town” but it is self-serving and doesn’t give any information. Use points like these that add value to your company for potential customers like:
- No Hidden Fees
- Free Estimates
- Fully Licensed and Insured
- Free Disassembly and Reassembly of Furniture
- Same Day Service for Local Moves
- A+ Rated by BBB
6. Keep Your Home Page Simple:
Make your site functional. Google’s algorithm for their ranking system includes page speed. That means if your website has a slow page speed it can negatively affect your indexation. Additionally, pages with longer load times have a negative perception from a user experience perspective. Moz has reported that “Pages with a longer load time tend to have higher bounce rates… lower average time on page…negatively affect conversions”
So, if you want to get on page one of Google think current and future customers, first—pretty second.
7. Get Prospects When They Are In The Market To Buy:
You can reach potential consumer’s when they are looking to buy your services in the late stages of the sales funnel. How? Search engines are today’s Yellow Pages. Just like Yellow Pages, Google promotes certain businesses that people visit when they are performing research for a purchase. Our Digital Marketing techniques are the most effective as your customers advance further along the sales funnel.
8. Direct Mail:
Local listing aggregators will compile list of prospects by scanning the local listings for people selling their home. You can reach out to local companies that perform these services or try proven companies like DirectMail.com or Mail Shark.
Develop a relationship with a realtor in your local market. Realtors are a great resource for local moving companies to get sales leads. Good Realtors are more than happy to refer to moving companies whom they can trust to do a consistently good job for their customers.
10. Affinity Tie-ins:
Volunteer and reach out to your local community. This can be a way to get free promotion through local media or at least allow you to create unique content for posting on social media and your website. Great and relatively inexpensive promotion.
How to Get Moving Leads? Use SEO for Moving Companies!
As a moving company it might be tough to find new ways to increase sales leads. Sales Leads are the driving revenue source for most of today’s businesses. Your presence online gives you a unique opportunity to speak to a market of individuals who are interested in you and your services. Nothing happens overnight but implementing these tips immediately will give you one page Google will rank higher than your competitors. In 4-6 months your website will provide the best moving leads since they will be organically gained and likely ready for purchase of goods or services.
So, use these ten tips to boost your sales leads and increase traffic to your website. Our experts at Marketers for Movers use the same tips for seo for moving companies with dozens of our clients daily. Trust our SEO company’s 10+ years of experience in SEO, website design and digital marketing to grow your moving and storage companies’ clientele today!