HOLD ON FOR WILD RIDE AT GOOGLE
As Google rushes to catch up with Microsoft Bing, changes are being made that are still not all in place,…
4 months ago
Blog
HOW TO GET MORE LEADS (PART 2)
Website content. Website content. Website content. Gary Illyes from Google summarizes this by saying: “Without content it literally is not…
4 months ago
WILL YOU BE READY?
This was a big week for the Moving & Storage Industry as the minutes of the FOMC (Federal Open Market…
5 months ago
HOW TO GET MORE LEADS (PART 1)
We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy,…
5 months ago
8% TO MARKETING
Stop obsessing about the cost of individual sales leads. That’s old-school thinking about how you analyzed your results when you…
6 months ago
“ABOUT US” PAGE IS VITAL
Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines: It’s create…if…
6 months ago
GOOGLE’S NEW PAGE ONE REQUIREMENTS
The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while…
6 months ago
THE COST OF MONEY IS A KILLER
Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow…
6 months ago
WHY ARE LEADS SO HARD TO GET?
All moving companies want sales leads. Of course, it’s the lifeblood of their business. It’s never more evident than in…
7 months ago
ARE YOU A FARMER OR A HUNTER?
When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In…
7 months ago
BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS
This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. …
7 months ago
MARKETING TRENDS IN 2024
That’s the title of a seminar I’m participating in at the Wheaton/Bekins Van Lines Convention in Orlando this week. I…
7 months ago
MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)
As we look at the economic landscape in 2023, we know that some of you are busy and making money,…
8 months ago
IMPROVE YOUR CONVERSIONS WITH AI IN GOOGLE ADS (1-minute read)
This is not pie in the sky. This is happening now and can help you in this Federal Reserve-created housing…
8 months ago
COMMERCIAL/OFFICE MOVING OFFERS OPPORTUNITY (1-minute read)
Here is where you want to be looking as Residential is recovering. We may have a lack of demand due…
8 months ago