8% TO MARKETING
Stop obsessing about the cost of individual sales leads. That’s old-school thinking about how you analyzed your results when you…
12 months ago
Blog
“ABOUT US” PAGE IS VITAL
Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines: It’s create…if…
1 year ago
GOOGLE’S NEW PAGE ONE REQUIREMENTS
The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while…
1 year ago
THE COST OF MONEY IS A KILLER
Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow…
1 year ago
WHY ARE LEADS SO HARD TO GET?
All moving companies want sales leads. Of course, it’s the lifeblood of their business. It’s never more evident than in…
1 year ago
ARE YOU A FARMER OR A HUNTER?
When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In…
1 year ago
BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS
This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. …
1 year ago
MARKETING TRENDS IN 2024
That’s the title of a seminar I’m participating in at the Wheaton/Bekins Van Lines Convention in Orlando this week. I…
1 year ago
MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)
As we look at the economic landscape in 2023, we know that some of you are busy and making money,…
1 year ago
IMPROVE YOUR CONVERSIONS WITH AI IN GOOGLE ADS (1-minute read)
This is not pie in the sky. This is happening now and can help you in this Federal Reserve-created housing…
1 year ago
COMMERCIAL/OFFICE MOVING OFFERS OPPORTUNITY (1-minute read)
Here is where you want to be looking as Residential is recovering. We may have a lack of demand due…
1 year ago
CONTENT IS KING AT GOOGLE (1 minute read)
We know that you hear it from lots of people in SEO: Shortcuts, schemes, hacks, page design, colors, you name…
1 year ago
WHAT IT TAKES TO GET A MOVING LEAD
Maybe “The Rich Get Richer” because they are more disciplined. Disciplined to be: patient, understand the process, aren’t desperate, and…
1 year ago
SLOW TIMES ARE RIPE TO INCREASE MARKET SHARE
Many moving companies are having a tough year. We’re hearing seasoned companies off 45% and more. Some struggling with payroll.…
1 year ago
MAXIMIZE LEADS WITH NEW GOOGLE ADWORDS FEATURES
If you’re somewhat familiar with buying AdWords, you’re probably familiar with buying “clicks.” Well, those days are over. Now you…
1 year ago