IT STARTS WITH YOUR GOOGLE BUSINESS PROFILE
Google’s goal is to provide its users with the most relevant and CREDIBLE search results. It’s a private company that…
1 year ago
Blog
HOW TO MAKE YOUR SITE REAL FOR GOOGLE
Google does not want to be fooled. There are plenty of bad actors out there looking to take advantage of…
1 year ago
HOLD ON FOR WILD RIDE AT GOOGLE
As Google rushes to catch up with Microsoft Bing, changes are being made that are still not all in place,…
1 year ago
HOW TO GET MORE LEADS (PART 2)
Website content. Website content. Website content. Gary Illyes from Google summarizes this by saying: “Without content it literally is not…
1 year ago
WILL YOU BE READY?
This was a big week for the Moving & Storage Industry as the minutes of the FOMC (Federal Open Market…
1 year ago
HOW TO GET MORE LEADS (PART 1)
We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy,…
1 year ago
8% TO MARKETING
Stop obsessing about the cost of individual sales leads. That’s old-school thinking about how you analyzed your results when you…
2 years ago
“ABOUT US” PAGE IS VITAL
Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines: It’s create…if…
2 years ago
GOOGLE’S NEW PAGE ONE REQUIREMENTS
The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while…
2 years ago
THE COST OF MONEY IS A KILLER
Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow…
2 years ago
WHY ARE LEADS SO HARD TO GET?
All moving companies want sales leads. Of course, it’s the lifeblood of their business. It’s never more evident than in…
2 years ago
ARE YOU A FARMER OR A HUNTER?
When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In…
2 years ago
BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS
This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. …
2 years ago
MARKETING TRENDS IN 2024
That’s the title of a seminar I’m participating in at the Wheaton/Bekins Van Lines Convention in Orlando this week. I…
2 years ago
MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)
As we look at the economic landscape in 2023, we know that some of you are busy and making money,…
2 years ago