HOW TO GET MORE LEADS (PART 1)
We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy,…
2 years ago
Blog
8% TO MARKETING
Stop obsessing about the cost of individual sales leads. That’s old-school thinking about how you analyzed your results when you…
2 years ago
“ABOUT US” PAGE IS VITAL
Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines: It’s create…if…
2 years ago
GOOGLE’S NEW PAGE ONE REQUIREMENTS
The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while…
2 years ago
THE COST OF MONEY IS A KILLER
Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow…
2 years ago
WHY ARE LEADS SO HARD TO GET?
All moving companies want sales leads. Of course, it’s the lifeblood of their business. It’s never more evident than in…
2 years ago
ARE YOU A FARMER OR A HUNTER?
When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In…
3 years ago
BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS
This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. …
3 years ago
MARKETING TRENDS IN 2024
That’s the title of a seminar I’m participating in at the Wheaton/Bekins Van Lines Convention in Orlando this week. I…
3 years ago
MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)
As we look at the economic landscape in 2023, we know that some of you are busy and making money,…
3 years ago
IMPROVE YOUR CONVERSIONS WITH AI IN GOOGLE ADS (1-minute read)
This is not pie in the sky. This is happening now and can help you in this Federal Reserve-created housing…
3 years ago
COMMERCIAL/OFFICE MOVING OFFERS OPPORTUNITY (1-minute read)
Here is where you want to be looking as Residential is recovering. We may have a lack of demand due…
3 years ago
CONTENT IS KING AT GOOGLE (1 minute read)
We know that you hear it from lots of people in SEO: Shortcuts, schemes, hacks, page design, colors, you name…
3 years ago
WHAT IT TAKES TO GET A MOVING LEAD
Maybe “The Rich Get Richer” because they are more disciplined. Disciplined to be: patient, understand the process, aren’t desperate, and…
3 years ago
SLOW TIMES ARE RIPE TO INCREASE MARKET SHARE
Many moving companies are having a tough year. We’re hearing seasoned companies off 45% and more. Some struggling with payroll.…
3 years ago