Bob Ottaway

Website Design Tips

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Moving Company Website Development Services

Posted on August 23, 2017

If you’re like most of our clients, your moving business keeps you very busy. In fact, you may even be out on the job site with the crew on fully booked days. If you’re at capacity, that often happens....

Moving Lead Generation

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How Local Search SEO Will Get Sales Leads for Your Moving Company

Posted on August 17, 2017

A moving company’s lifeblood is its sales leads. Pieces of data that when given to a salesperson may result in an appointment that then may result in a sale. Without sales, there is no revenue. Without revenue, there is...

Moving Lead Generation

Movers—Answer Your Phones!

Posted on August 9, 2017

Are “Auto Attendants” Costing You Sales? I make a lot of phone calls to movers just like you, and one of the most frustrating aspects of the call is listening to a long list of names and departments. I’m...

Moving Lead Generation

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Movers–Prove Your Brand’s Value. Don’t Sell It.

Posted on August 4, 2017

OFFERING TO MATCH A COMPETITOR’S LOW PRICES, REPORTING A HIGH RATING ON TRUSTED WEBSITES, OR MENTIONING A RECENT RANKING BY A THIRD-PARTY SITE: These are all examples of tactics that prospects believe and add proof. This is according...

PPC Tips

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AdWords Revenue Per Click Down 23%

Posted on July 27, 2017

GOOGLE REPORTED TODAY PPC REVENUE DECLINED 23% LAST QUARTER. The decrease occurred mainly in Mobile AdWords advertising and AdWords ads that ran on Google’s YouTube. Can your moving company profit from Google’s PPC decline on Mobile? It is...

Moving Industry Updates

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Self-Storage Saturated

Posted on July 12, 2017

SELF-STORAGE INDUSTRY BOOM SLOWS. This according to today’s WSJ in an article by Esther Fung. Expanded to 8% of Americans self-storing. Up from 3% in 1980s. Industry shifting from “growth” toward “maturity.” Advancing tech is making some goods smaller...

Moving Lead Generation

10 Proven Strategies for Moving Companies to Get Website Sales Leads

Posted on July 6, 2017

We all know that sales leads are the lifeblood of any moving company. Movers need leads to get appointments to generate quotes which hopefully can be converted into sales and monthly revenue. As the industry has grown, movers...

PPC Tips

Marketing Ideas For Moving Companies

Posted on July 5, 2017

The moving business is in a difficult industry to advertise by any marketing standards. We’re probably not telling you anything new. You live it. You own it. But the industry that your business falls in will dictate how...

Moving Lead Generation

Ad Agencies Specializing in Moving & Storage Industry

Posted on June 22, 2017

If you are familiar at all with the Automotive Industry, you already know that all of the manufacturers are heavily involved in the websites of their dealers. Why? For many reasons, and they are just as important for...

Moving Lead Generation

Stuart Lauchlan / diginomica.com

Loyalty Matters No Matter How Big You Are

Posted on June 21, 2017

In Friday’s WSJ, it was written that Macy’s had recently disclosed that: “9% of its customers account for 46% of the store’s sales.” That seems incredible to us, but there it is. Just think of it, someone as large...

Google Updates

Marketers for Movers

Why Google Position 0 Is Important to Your Moving Company’s Site

Posted on June 8, 2017

“Position 0” is the new Google Answer Box. It appears in about 11% of all desktop searches and in about 4% of all mobile searches. It is important to you because it makes you look like THE authority. Google...

Moving Industry Updates

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Fewer People are Moving to New Homes Despite Improved Economy

Posted on May 22, 2017

Now that The Great Recession of 2008–2010 has lessened its grip on the country, how are people who own homes responding? After all, that’s what we movers want to know. Are they moving? The short answer is “not as...

Moving Lead Generation

How to Get Long Distance Moving Leads for Your Website

Posted on May 19, 2017

The lifeblood of any business is sales. In order to get sales you need to have customers. Where do the potential customers come from? They come from leads for “in home” appointments, because we know that generally tariffs...

Moving Industry Updates

Only a Small Portion of Americans 55+ Move Long Distance

Posted on May 16, 2017

When there is timely news, we must pass it on quickly to the moving industry ASAP to boost your revenue and save you money. Here’s the headline: “ONLY 6⁄10 OF 1% OF AMERICANS OVER 55 MOVED ACROSS STATE LINES...

Google Updates

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Time to Update Windows Computers After Malware Attack

Posted on May 15, 2017

Windows issued a security patch March 14, 2017 which would have prevented this attack on any computer. If all of your computers are running Windows 10, they were not vulnerable, but we know from working with dozens of moving...

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