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Bob Ottaway

President and Founder, Marketers for Movers

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

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Help Your Moving Company With Yelp for Business

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How Yelp for Business Can Help Your Moving Company Stand Out Online reviews shape the way potential customers see your moving company. A strong reputation on review platforms like Yelp builds trust and credibility, making it easier for people...
SEO Facts
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HOMESAFE ALLIANCE BLOWBACK

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HOMESAFE ALLIANCE BLOWBACK It’s important to provide you with relevant comments we receive on articles we write for this newsletter. As the famous newscaster Paul Harvey used to say: “Now here’s the rest of the story.” Many of you...
SEO Facts
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HomeSafe Alliance Update

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HomeSafe Alliance Update Here’s a quick overview of what’s happening at Home Safe Alliance (HSA) as presented last Wednesday by Caleb Mixon and his team at the Wheaton|Bekins Awards Gala in Carmel, Indiana with special thanks to Roger Wise,...
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How to start a successful moving company in 2020 Marketers for Movers

10 Reasons for Movers to Use SEO

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In today’s digital world, having a strong online presence isn’t just an option for moving companies—it’s essential for survival and growth. While word-of-mouth referrals are valuable, most people now turn to Google when they need moving services. That’s where...
SEO Facts
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BUSINESS CONSOLIDATION IS HERE

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BUSINESS CONSOLIDATION IS HERE Consolation. Is it right for you? We’re seeing it more and more, and here’s what our recent experience has been with it. We’re hoping it will give you some more important insight into whether it’s...
SEO Facts
Marketers for Movers
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HOW BUYING PAID LEADS HURTS YOU

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How Buying Paid Leads Hurts You Our phones are ringing off the hook. “Do you sell leads?” Yes, it’s that time of year when business slows down and you need “instant sales.” The problem is that there are few...
SEO Facts
Marketers for Movers
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“UGLY” WEBSITES SELL

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“UGLY” WEBSITES SELL You’re probably thinking, I’ve had too much New Year’s Eve cheer before I’m writing this newsletter. However, that’s not the case. And, it’s not April Fools. I’m serious. We’re serious. Here’s why: LOST BUSINESS: We lost...
SEO Facts
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TOP 5 MUST HAVES FOR 2025

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“TOP 5 MUST-HAVES” FOR 2025    As we approach the new year, our mantra will be to SIMPLIFY AND FOCUS. Your prospects are overworked, overwhelmed and overcommitted just like you. Let’s speak to them with that in mind and...
SEO Facts
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NEED LEADS TODAY? GOOGLE ADWORDS

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NEED LEADS TODAY? GOOGLE ADWORDS   It’s December, and you’re on the hunt for sales leads. We know that from all the phone calls we are receiving. However, many of you are still looking to buy leads.  If purchased...
SEO Facts

ARE YOU A FARMER OR A HUNTER?

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ARE YOU A FARMER OR A HUNTER? As much as we’d like to see the cost of money ratchet down every time the Fed reduces its prime rate, it is not happening. The economy by government reports remains strong....
SEO Facts
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INTEREST RATES STATIC— WHAT TO DO

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INTEREST RATES STATIC— WHAT TO DO   Mortgage bankers believed the lowering of the prime rate would substantially reduce borrowing costs. It hasn’t because the US economy remains strong and most mortgages are resold at the prevailing bond yields....

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Recent Blog Posts
Help Your Moving Company With Yelp for Business
March 27, 2025
HOMESAFE ALLIANCE BLOWBACK
March 26, 2025
HomeSafe Alliance Update
March 5, 2025
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