GOOGLE SEARCH RESULTS CHANGING Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last...
STAYIN’ ALIVE IN ‘25
STAYIN’ ALIVE IN ‘25 It’s June already, and the historically huge summer selling season is upon us. How are you feeling? Our gauge of the marketplace from coast to coast is that the big are getting bigger, and that...
7 Reasons to Create Your Google Business Profile
A Google Business Profile (formerly called Google My Business) is a free online listing that helps businesses get discovered on Google Search and Maps. When someone searches for a product or service in a specific area — like “coffee...
GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU.
GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU. It’s happening. The new AI tools like ChatGPT are being used for searches, and Google is fighting back. Will this affect your website’s traffic and clicks? Here’s the latest: MORE...
Measuring SEO Success for Movers
SEO — or search engine optimization — is the process of improving your website’s visibility on search engines to reach more potential customers. It’s all about using data to decide the best way to carry out your strategy. By...
CAN YOU ADMIT YOU’RE WRONG?
CAN YOU ADMIT YOU’RE WRONG? We talk to dozens of movers a month who are looking to get more business. A big stumbling block here is being able to listen to the experts, view the data, and then be...
OFFERING PRICING OPTIONS
OFFERING PRICING OPTIONS It’s time to pivot, if you haven’t already. It’s time to make sure that your sales strategy is to offer prospects different pricing options. Is this your first choice? Probably not, but it’s the new reality....
20 Best Moving Company Marketing Ideas for 2025
The moving industry has changed even more in 2025. With evolving digital platforms, higher customer expectations, and growing local competition, running a moving company now requires smart marketing alongside your trucks and crew. Whether you operate a small...
The Benefits and Drawbacks of a Website Redesign
Website design — or web design — plays a critical role in SEO. It comes down to so much more than just appearance. Loading speed, accessibility, mobile capabilities, navigation, quality information, and branding are just some of the...
HERE’S LOOKING AT 2025
HERE’S LOOKING AT 2025 It’s already April, and we’re wondering how the year will shake out for our industry. At least the new tariffs don’t bring us to our knees like the Federal Reserve Bank has already done. But...
TRIED EVERYTHING WITH NO RESULTS?
TRIED EVERYTHING WITH NO RESULTS? We hear it almost every day: “I’ve been with other SEO companies with no results”. There is no question that being successful at making SEO work is very difficult. We know; we’ve been at...
Help Your Moving Company With Yelp for Business
How Yelp for Business Can Help Your Moving Company Stand Out Online reviews shape the way potential customers see your moving company. A strong reputation on review platforms like Yelp builds trust and credibility, making it easier for people...
HOMESAFE ALLIANCE BLOWBACK
HOMESAFE ALLIANCE BLOWBACK It’s important to provide you with relevant comments we receive on articles we write for this newsletter. As the famous newscaster Paul Harvey used to say: “Now here’s the rest of the story.” Many of you...
HomeSafe Alliance Update
HomeSafe Alliance Update Here’s a quick overview of what’s happening at Home Safe Alliance (HSA), according to our sources in the moving and storage industry: REGISTRATION: To be part of the military moving program you must register and get...
WHY PUT A VIRTUAL ASSISTANT ON YOUR WEBSITE?
WHY PUT A VIRTUAL ASSISTANT ON YOUR WEBSITE? It’s a question that you are probably asking yourself: Why do I need to add a virtual assistant to my website? It’s certainly a fair question. Rather than answering the question...