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Bob Ottaway

President and Founder, Marketers for Movers

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

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Why ChatGPT Is Now Using Yelp Reviews

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Yelp confirmed last month that it has signed a non-exclusive licensing deal with OpenAI that allows its ChatGPT platform to pull directly from its reviews database.  And in the weeks ahead, Yelp says it will roll out its “Request...
SEO Facts
LLMS ARE READING YOUR REVIEWS

LLMS ARE READING YOUR REVIEWS

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LLMS ARE READING YOUR REVIEWS   As we enter the heat of peak moving season you should know Google and ChatGPT are reading your reviews and using them to determine if you’re the best moving company to recommend to...
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How to Rank in AI Search in 2026

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AI Search Has Changed How Customers Find Movers Google AI Overviews, ChatGPT, and Perplexity are now answering questions before users ever click a link. For moving companies, this shift is significant. A customer searching for “best movers near me”...
SEO Facts
TAKE STOCK OF YOUR BRAND’S STATUS

TAKE STOCK OF YOUR BRAND’S STATUS

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TAKE STOCK OF YOUR BRAND’S STATUS Your name is the most valuable part of your business so it’s important to check from time to time across the internet to see how customers are talking about you.  LLMs like ChatGPT...
SEO Facts

ChatGPT Cites Yelp Reviews

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ChatGPT Cites Yelp Reviews For years Google Reviews have been treated like gold by moving companies, and while the importance of those reviews still remains, you need to be aware that AI chatbot ChatGPT actually uses Yelp reviews to...
SEO Facts
Is Your Website Ready for This Summer?

Is Your Website Ready for This Summer?

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Is Your Website Ready for This Summer? In 2025, the moving industry is reported to have generated an annual revenue of $22.5 billion. 45%-60% of those earnings came during the Summer.  It goes without saying that the most crucial...
SEO Facts
PREPARE FOR PEAK SEASON

PREPARE FOR PEAK SEASON

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PREPARE FOR PEAK SEASON The moving and storage industry faced a lot of change in 2025, and many of those same trends have continued into this year. Here’s something to be thinking about ahead of peak moving season –...
SEO Facts
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VALUE. VALUE. VALUE.

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VALUE. VALUE. VALUE. Notice I didn’t say “cheap.” But you could substitute “cheap,” since people in 2026 will want the lowest price for the highest value. What’s changed? Hasn’t that always been true? Read on: MONEY IS TIGHT: Not...

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