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Bob Ottaway

President and Founder, Marketers for Movers

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

SEO Tips
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What To Expect From an SEO Site Audit

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Think of an SEO site audit like a physical for your website— a preventative checkup that, instead of checking vitals and labs, analyzes everything about your site to determine issues that could be preventing customers from finding you online.  ...
SEO Facts
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NEED MORE MOVING LEADS TODAY?

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NEED MORE MOVING LEADS TODAY?   It’s the middle of the busiest moving season of the year. How are you pacing? If you need more sales immediately, we’ve got the answer: Google Ads. Here’s why: FIRST PAGE SEARCH RESULTS:...
Marketing
prialto.com
Improve SEO Ranking for Moving Company

6 Digital Marketing Trends in 2025

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It’s no mystery that digital marketing is a fast-paced industry. With tools, platforms, and user behaviors constantly changing, brands need to adapt quickly. Otherwise, they risk losing their audience’s attention. Users in 2025 are looking for quick and quality...
SEO Facts
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SEARCH RANKINGS EVOLVE

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SEARCH RANKINGS EVOLVE As we stated in our last newsletter, Google is making changes in how its users get their search results. Going away are the 10 blue website links, and in their place is what Google has trademarked...
SEO Facts
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GOOGLE SEARCH RESULTS CHANGING

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GOOGLE SEARCH RESULTS CHANGING Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last...
SEO Facts
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STAYIN’ ALIVE IN ‘25

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STAYIN’ ALIVE IN ‘25 It’s June already, and the historically huge summer selling season is upon us. How are you feeling? Our gauge of the marketplace from coast to coast is that the big are getting bigger, and that...
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7 Reasons to Create Your Google Business Profile

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A Google Business Profile (formerly called Google My Business) is a free online listing that helps businesses get discovered on Google Search and Maps. When someone searches for a product or service in a specific area — like “coffee...
Marketing
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Optimize your Moving Website in 2019

Measuring SEO Success for Movers

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SEO — or search engine optimization — is the process of improving your website’s visibility on search engines to reach more potential customers. It’s all about using data to decide the best way to carry out your strategy. By...
SEO Facts
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CAN YOU ADMIT YOU’RE WRONG?

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CAN YOU ADMIT YOU’RE WRONG? We talk to dozens of movers a month who are looking to get more business. A big stumbling block here is being able to listen to the experts, view the data, and then be...
SEO Facts
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OFFERING PRICING OPTIONS

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OFFERING PRICING OPTIONS It’s time to pivot, if you haven’t already. It’s time to make sure that your sales strategy is to offer prospects different pricing options. Is this your first choice? Probably not, but it’s the new reality....
Moving Lead Generation
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20 Best Moving Company Marketing Ideas for 2025

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  The moving industry has changed even more in 2025. With evolving digital platforms, higher customer expectations, and growing local competition, running a moving company now requires smart marketing alongside your trucks and crew. Whether you operate a small...
SEO Facts
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HERE’S LOOKING AT 2025

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HERE’S LOOKING AT 2025 It’s already April, and we’re wondering how the year will shake out for our industry. At least the new tariffs don’t bring us to our knees like the Federal Reserve Bank has already done. But...
SEO Facts
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TRIED EVERYTHING WITH NO RESULTS?

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TRIED EVERYTHING WITH NO RESULTS? We hear it almost every day: “I’ve been with other SEO companies with no results”. There is no question that being successful at making SEO work is very difficult. We know; we’ve been at...

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