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Bob Ottaway

President and Founder, Marketers for Movers

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

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BUSINESS CONSOLIDATION IS HERE

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BUSINESS CONSOLIDATION IS HERE Consolation. Is it right for you? We’re seeing it more and more, and here’s what our recent experience has been with it. We’re hoping it will give you some more important insight into whether it’s...
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HOW BUYING PAID LEADS HURTS YOU

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How Buying Paid Leads Hurts You Our phones are ringing off the hook. “Do you sell leads?” Yes, it’s that time of year when business slows down and you need “instant sales.” The problem is that there are few...
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Marketers for Movers
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“UGLY” WEBSITES SELL

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“UGLY” WEBSITES SELL You’re probably thinking, I’ve had too much New Year’s Eve cheer before I’m writing this newsletter. However, that’s not the case. And, it’s not April Fools. I’m serious. We’re serious. Here’s why: LOST BUSINESS: We lost...
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TOP 5 MUST HAVES FOR 2025

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“TOP 5 MUST-HAVES” FOR 2025    As we approach the new year, our mantra will be to SIMPLIFY AND FOCUS. Your prospects are overworked, overwhelmed and overcommitted just like you. Let’s speak to them with that in mind and...
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NEED LEADS TODAY? GOOGLE ADWORDS

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NEED LEADS TODAY? GOOGLE ADWORDS   It’s December, and you’re on the hunt for sales leads. We know that from all the phone calls we are receiving. However, many of you are still looking to buy leads.  If purchased...
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ARE YOU A FARMER OR A HUNTER?

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ARE YOU A FARMER OR A HUNTER? As much as we’d like to see the cost of money ratchet down every time the Fed reduces its prime rate, it is not happening. The economy by government reports remains strong....
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INTEREST RATES STATIC— WHAT TO DO

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INTEREST RATES STATIC— WHAT TO DO   Mortgage bankers believed the lowering of the prime rate would substantially reduce borrowing costs. It hasn’t because the US economy remains strong and most mortgages are resold at the prevailing bond yields....
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GOOGLE LEAKS PROVIDE GUIDANCE

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GOOGLE LEAKS PROVIDE GUIDANCE   You may be asking yourself, “Why all of the concentration on Google?” It’s a fair question, and here’s why: YOUR SALES VOLUME: Moving companies hire us to make them money, plain and simple. We’re...
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How to Get More Moving Leads

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A Comprehensive Guide for Moving Companies In today’s competitive moving industry, generating moving leads is essential for business growth. Whether you’re looking to fill your moving trucks or expand your customer base, a consistent flow of leads is the...
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TRUST TRUST TRUST

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TRUST. TRUST. TRUST What if we told you that you need a person in charge of trust and safety at your business? You’d probably laugh. But Google Search has one in Laurie Richardson, and it’s an important position. Here’s...
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Starting a Moving Company

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Your Guide to Success Starting a moving company can be an exciting and profitable venture. With careful planning and execution, you can build a thriving moving business that meets the growing demand for quality moving services. In this guide,...
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Marketers for Movers
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TUG OF WAR

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TUG OF WAR Our primary, overarching job is to get you more sales leads. That’s what a sales lead generation company like Marketers For Movers is hired to do. Then why is it so hard? GOOGLE HAS 95% OF...
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Marketers for Movers
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GET READY FOR MORE BIZ

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GET READY FOR MORE BIZ We wanted to postpone this week’s newsletter until we saw how many basis points the Federal Reserve was going to lower the Fed Funds Rate yesterday. This rate directly relates to what people pay...
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Marketers for Movers
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GOOGLE “NOs NOs” TO SINK YOU

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GOOGLE “NOs NOs” TO SINK YOU Why does Google have so many rules and seems so difficult to work with? SPAM! That’s right. Spam. According to Cathy Edwards, head of User Trust for Search: “Spam is one of the...
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TIME TO DUST OFF YOUR WEBSITE

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TIME TO DUST OFF YOUR WEBSITE It seems like an absolute given that we get interest and mortgage relief by September 18. All of you who have businesses sensitive to these rates will benefit shortly, if not immediately. This...

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Recent Blog Posts
BUSINESS CONSOLIDATION IS HERE
January 21, 2025
HOW BUYING PAID LEADS HURTS YOU
January 14, 2025
“UGLY” WEBSITES SELL
January 7, 2025
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