Bob Ottaway

What does this mean to you and why is it important? Our takeaways: MORE POTENTIAL CUSTOMERS: With median sales prices of homes up 18% alone in March, the pool of potential customers for a full-service move is increasing. Since...

What are these SEO mistakes that so many make on their websites? All stock images Google reviews that are dated or lacking entirely. This is not new news if you are a regular reader of this email newsletter. We...

It’s profitable for moving companies that have taken the leap because the potential customer finds it more engaging resulting in more leads. How do we know for sure, and it’s not just opinion? Here’s how in brief: GOOGLE ANALYTICS...

This has been a long time coming. Here’s what we believe now according to research performed by Searchmetrics and relayed by Marcus Tober in Voices of Search podcast #475: Based on a review of 2,000,000 websites. More than 50%...

  As we mentioned a few weeks ago, Google is now only basing your website’s ranking on your mobile version.  This has made some of our clients grumpy (to be polite) and some of our staff disappointed.  Why?  Read...

The problem is universal, all movers are experiencing a vanishing labor pool for Drivers as well as Crew.  Now with a new round of stimulus checks, the problem will only be exacerbated.    WHAT DOESN’T WORK IN GETTING APPLICATIONS:...

As was announced last year, Google will now only base your site’s ranking on its Search Pages by your mobile site’s authority. As some sites with the same content do often have different ranking factors, such as site speed,...

  The “battle cry” far and wide has been about consumers of the internet’s privacy.  CEO after CEO has been paraded through Washington to be cross-examined about what information their company is collecting on “unknowing” users.     As consumers,...

Once there were passenger cars on railroad trains.  Once there were daily newspapers in every town.  Once upon a time, there were even stock brokers.   Now, we’re not going to say they are all gone forever, but for...

Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.”   Thumb-stopping:  Online content that captures someone’s attention enough to stop them from scrolling.  Source: New York Times, page B1, 12/01/20.  ...