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Bob Ottaway

President and Founder, Marketers for Movers

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

SEO Facts
Marketers for Movers
SEO Facts

SITE SPEED. SITE SPEED. SITE SPEED.

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If you have been keeping up with our Marketers for Movers blog the past few weeks you know that the new metrics based on Core Web Vitals kick in sometime in 2021. That’s only seven weeks away. Are you...
SEO Facts
Marketers for Movers
SEO Facts

NEW GOOGLE DEMANDS FOR 2021

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How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google. About page experience The page experience signal measures aspects of how users perceive the experience of interacting with a web page....
Moving Lead Generation
salesforce.com/ap/blog/what-is-competitor-anaylsis/
Man working on laptop

How to Get More Moving Leads in 2020

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  Every year, the moving industry seems to get more competitive. Even in 2020, moving companies find that business is doing well, since the moving industry has been deemed an essential service in every state. One of the keys...
Google Updates
getautomized.com/marketing-automation-specialist
Website Design Core Web Vitals

NEW GOOGLE RANKING FACTOR: Part 3

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Our third Google Core Web Vital and the final in this series of new Key Performance Indicators that Google will be looking at in partially determining your site’s PageRank.  WHAT:  Three new “core web vitals.” This third one is...
Google Updates
pxhere.com
Man viewing website on computer Google Core Vitals Marketers for Movers

NEW GOOGLE RANKING FACTOR: Part 2

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In a rare pre-announcement, Google has stated that website design will make a difference in getting to Page One. Since Page One is the difference between lots of leads and just a few leads, this is a must-read for...
SEO Tips
insightsfuse.com
7 SEO Facts

7 SEO Tips for Movers

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  Search Engine Optimization (SEO) is one of the best ways to generate local sales leads for your moving & storage company. By optimizing your moving company website for being found by search engines, like Google, you will see...
SEO Facts
Marketers for Movers
SEO Facts

WHY DID TIGER WOODS STUDY SEO?

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ANSWER: To get his ranking up!   How about you? How about your site? As we head into the off season, how are you going to get sales leads to keep your business running strong?   Buy moving leads?...
SEO Facts
STOCK PHOTOGRAPHY:<br> No Harm. No Help.

STOCK PHOTOGRAPHY:
No Harm. No Help.

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QUESTION: Does stock photography hurt your page rank? No.   Since the goal of your SEO strategy should be to get your website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...
SEO Facts
Gabriela from the Student Team / medium.com
moving leads from google

WEBSITE NOT GETTING LEADS?

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  All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key...
PPC Tips
ADWORDS CLICK-THRU RATES 2-3%

ADWORDS CLICK-THRU RATES 2-3%

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Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your moving company. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The...
Moving Industry Updates
Stan Horaczek / popsci.com
unpacked box with home photos inside

How to Grow a Moving Company in 9 Steps

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Maybe you’ve just started your very own moving company or bought one. Or you’ve inherited a family business you want to keep going into the next generation. Keeping your moving company afloat is one thing, but expanding it is...
SEO Facts
Zero-Sum Game

Zero-Sum Game

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If you think that competition is greater than it ever has been, you are correct.  If you think sales revenue is harder to come by, you are correct.  Here’s why:   OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry...
SEO Facts
Pixabay
Google Homepage

MOVING SITE DROP? GOOGLE MAY UPDATE

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Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise....
Moving Industry Updates
“THANK YOU” COVID

“THANK YOU” COVID

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How you respond to death and destruction is what’s important. Nobody wanted this, but here we are. It’s how you respond that is key, and here are some timely suggestions: SUMMER MOVING SEASON: It’s here. If your sales team...

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