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Bob Ottaway

President and Founder, Marketers for Movers

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

SEO Facts
Gabriela from the Student Team / medium.com
moving leads from google

WEBSITE NOT GETTING LEADS?

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  All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key...
PPC Tips
ADWORDS CLICK-THRU RATES 2-3%

ADWORDS CLICK-THRU RATES 2-3%

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Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your moving company. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The...
Moving Industry Updates
Stan Horaczek / popsci.com
unpacked box with home photos inside

How to Grow a Moving Company in 9 Steps

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Maybe you’ve just started your very own moving company or bought one. Or you’ve inherited a family business you want to keep going into the next generation. Keeping your moving company afloat is one thing, but expanding it is...
SEO Facts
Zero-Sum Game

Zero-Sum Game

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If you think that competition is greater than it ever has been, you are correct.  If you think sales revenue is harder to come by, you are correct.  Here’s why:   OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry...
SEO Facts
Pixabay
Google Homepage

MOVING SITE DROP? GOOGLE MAY UPDATE

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Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise....
Moving Industry Updates
“THANK YOU” COVID

“THANK YOU” COVID

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How you respond to death and destruction is what’s important. Nobody wanted this, but here we are. It’s how you respond that is key, and here are some timely suggestions: SUMMER MOVING SEASON: It’s here. If your sales team...
PPC Tips
Marketers for Movers
google guarantee sign up

ON SALE: GOOGLE & FACEBOOK ADS

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Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in...
Google Updates
Yelp San Francisco

YELP YELPS. GOOGLE SUSPENDS.

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Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of the coronavirus and their main advertiser, restaurants, cancelling their ads. In addition, Google has announced the suspension of all...
Moving Lead Generation
GETTING SALES IN A ZERO-SUM INDUSTRY

GETTING SALES IN A ZERO-SUM INDUSTRY

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If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is...

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