Bob Ottaway

YOU HEAR IT AT EVERY CONVENTION AND SALES MEETING YOU ATTEND, RIGHT? “Get ready for more change.” But how much does sales and marketing really change? Is this a come-on intended to get you to attend and/or listen? Maybe...

GOOGLE ADDS ARTIFICIAL INTELLIGENCE TO GET YOU BETTER RESULTS. Moving companies can test more headlines and ad descriptions, letting Google’s computers decide what to display. Maybe this will reduce costs. Here’s how: Write up to 15 different headlines Write...