GOOGLE “NOs NOs” TO SINK YOU Why does Google have so many rules and seems so difficult to work with? SPAM! That’s right. Spam. According to Cathy Edwards, head of User Trust for Search: “Spam is one of the...
TIME TO DUST OFF YOUR WEBSITE
TIME TO DUST OFF YOUR WEBSITE It seems like an absolute given that we get interest and mortgage relief by September 18. All of you who have businesses sensitive to these rates will benefit shortly, if not immediately. This...
HAPPY DAYS ARE HERE AGAIN
HAPPY DAYS ARE HERE AGAIN “Happy Days Are Here Again” if you remember the song…and we feel like singing! It’s such good news that we can finally get out of the doldrums of high mortgage and interest rates that...
US HOMEOWNER DILEMMA: MOVE OR RENOVATE?
US HOMEOWNER DILEMMA: MOVE OR RENOVATE? And, neither looks really promising in the near term, so what should you do: RENOVATION: Looks like it will remain constrained. Some insights: According to Dean Seal in his article in last Wednesday’s...
EXCITING TIMES AHEAD!
EXCITING TIMES AHEAD! It was quite a week last week: GOOGLE LOSES MONOPOLY CASE: The US Department of Justice prevailed over Google’s arguments. The judge found Google to not be helpful in that it had erased thousands of emails...
“THE CONSUMER’S NOT A MORON, SHE’S YOUR WIFE”
This very famous phrase is from advertising great, David Ogilvy. While he has long since passed, his agency Ogilvy & Mather carries on today. While a Britisher who was famous for “tongue in cheek” remarks, the logic rings true....
LEADS NOW? HERE YOU GO!
LEADS NOW? HERE YOU GO! When we get calls for consulting, it’s always about sales leads. And why not? That’s what keeps a business going. Here are our recommendations for leads immediately: USE GOOGLE ADS: You need to have...
WILL YOU BE READY?
WILL YOU BE READY? I think we’re all ready for some good news, and it looks like it’s on its way! Since our business depends on home sales, and home sales move with mortgage rates, a reduction in the...
IS THE CONSUMER TAPPED OUT?
It sure seems that way, and that’s a bad sign for our businesses. It looks like we’re in for much of the same until at least September when the Federal Reserve might lower the prime rate by at least...
BUSINESS DECENT. MORTGAGE RATE CUT IN SEPT?
MOVING SALES IMPROVING: Our moving clients around the country report improving sales and filling up schedules. Is anyone overjoyed? No. But most are keeping busy? Yes. The Fed may even make a ¼ point cut in September, about 75%...
BE CAREFUL IN SWITCHING SEO AGENCIES
It’s a holiday week, so we’re keeping it short; however, don’t ignore this important graphic: Switching SEO agencies can prove disastrous, as the graph above shows. When one of our West Coast clients (Client A), who had been...
BEWARE! GOOGLE ADS SPAMMERS
We’ve never encountered this before, but it’s happening. Be prepared. The facts: METRO CLIENT: Good-sized client in the biggest market in the US with a big budget. GETTING TONS OF PHONE CALLS “LOOKING FOR JOBS”: The Google ads did...
HOME SALES MAR v MAY
Many of you are in businesses directly affected by residential home sales. We had anticipated 6 rate cuts this year, which would have had a direct impact on mortgage rates and, subsequently, home sales. However, the current outlook suggests...
MORTGAGE RATES FOR ‘24 & ‘25
It’s the talk of Wall Street. It’s the talk of millions of Americans every day. When can we buy a house? When will mortgage rates dip so we can afford a house? If your business is dependent on any...
TO ADVERTISE OR NOT?
It’s such a simple question, but the answer is often so difficult. Here are the questions you should be asking yourself: WHERE ARE MY SALES PACING? Is my company on trend? If not, how far below? And for how...