SEO Facts
HOW TO GET MORE LEADS (PART 1)
We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy, but they hate to be sold to” is now more true than ever. What does this mean for you...
Bob Ottaway
President and Founder, Marketers for Movers
The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.
SEO Facts
8% TO MARKETING
Stop obsessing about the cost of individual sales leads. That’s old-school thinking about how you analyzed your results when you were buying leads. But buying leads doesn’t work anymore due to the ultra-low conversion rate, so now it’s time...
SEO Facts
“ABOUT US” PAGE IS VITAL
Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines: It’s create…if you don’t already have one… update and write with great detail about your company on your website’s About Us...
SEO Facts
GOOGLE’S NEW PAGE ONE REQUIREMENTS
The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while they have been around for a while, they were issued but not able to be truly enforced. Now, with...
SEO Facts
THE COST OF MONEY IS A KILLER
Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow pace, we have to plan accordingly and pivot. Here are our recommendations: TRADE DOWN: The big residential homes are...
Moving Leads
WHY ARE LEADS SO HARD TO GET?
All moving companies want sales leads. Of course, it’s the lifeblood of their business. It’s never more evident than in lean times like these when the demand for movers is so low. What if there are no leads in...
SEO Facts
ARE YOU A FARMER OR A HUNTER?
When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In fact, based on our discussions with hundreds of you, we believe more than 30,000 leads were being sold a...
Moving Leads
BE 21 TIMES MORE EFFECTIVE IN QUALIFYING LEADS
This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. Marketing is about discipline. If it were easy, everyone would do it, but it’s not easy, and they don’t...
Marketing
MARKETING TRENDS IN 2024
That’s the title of a seminar I’m participating in at the Wheaton/Bekins Van Lines Convention in Orlando this week. I thought you’d find our topics of discussion interesting as we all ponder the next 12 months. Here are our...
Marketing
MARKETING IS A MINDSET, NOT AN EXPENSE (1-minute read)
As we look at the economic landscape in 2023, we know that some of you are busy and making money, some of you are struggling to make payroll, and the majority of you are in the middle… cash-flowing but...
Advertising
IMPROVE YOUR CONVERSIONS WITH AI IN GOOGLE ADS (1-minute read)
This is not pie in the sky. This is happening now and can help you in this Federal Reserve-created housing slowdown. We can’t whine about it, we just have to accept and work around it. How? GET MORE LEADS...
Moving Industry Updates
COMMERCIAL/OFFICE MOVING OFFERS OPPORTUNITY (1-minute read)
Here is where you want to be looking as Residential is recovering. We may have a lack of demand due to the mortgage rates deterring home selling, but commercial office owners are seeing a permanent shift in the way...
SEO Facts
CONTENT IS KING AT GOOGLE (1 minute read)
We know that you hear it from lots of people in SEO: Shortcuts, schemes, hacks, page design, colors, you name it. It’s out there. The fact is, Google is too smart for that now. They have trained their machines...
Moving Lead Generation
WHAT IT TAKES TO GET A MOVING LEAD
Maybe “The Rich Get Richer” because they are more disciplined. Disciplined to be: patient, understand the process, aren’t desperate, and willing to take direction. That is what it takes in Moving today to succeed. Here’s why: NO GET RICH...
SEO Facts
SLOW TIMES ARE RIPE TO INCREASE MARKET SHARE
Many moving companies are having a tough year. We’re hearing seasoned companies off 45% and more. Some struggling with payroll. Some not knowing if they can make it. If you’re not feeling as much pain, now is the time...
