Bob Ottaway

Many of you are in businesses directly affected by residential home sales.  We had anticipated 6 rate cuts this year, which would have had a direct impact on mortgage rates and, subsequently, home sales. However, the current outlook suggests...

It’s the talk of Wall Street.  It’s the talk of millions of Americans every day.  When can we buy a house? When will mortgage rates dip so we can afford a house?  If your business is dependent on any...

It’s such a simple question, but the answer is often so difficult. Here are the questions you should be asking yourself: WHERE ARE MY SALES PACING? Is my company on trend? If not, how far below?  And for how...

People love to speculate.  People love to predict change.  People love to predict we’re doomed.  Don’t believe a word of it.  Here’s why:  BUSINESS WILL GO ON:  Regardless of how a website search is “returned,” that is, how the...

  There’s a lot of chatter out there about AI and how it’s going to change how customers find your business.  Here are some answers to the questions we get asked the most:   WHAT SHOULD I DO ABOUT...

Google’s annual developers conference was held this past Tuesday, May 14, 2024. There were over 100 announcements. We’ll break down the most important ones influencing your business and your sales leads. We’ll take it a step at a time,...

We’ve been optimizing websites since 2006 and writing these newsletters just about every week.  That’s hundreds of newsletters.  But we’ve never talked about our personal feelings about SEO.  Today we will, and are joined by other SEO experts to...

Thousands of sites were delisted or dropped in the most recent Google core update that was completed on April 19th.  It was one of the most sweeping updates in years.  If your site took a hit in ranking, here’s...

This week’s Bloomberg Businessweek magazine (p. 64, Apr 22, 2024) has an extensive article on the state of the homeowner’s mind today.  Here are the highlights:  HOMEOWNERS WHO LOVE THEIR MORTGAGE:  51% SHARE OF HOMEOWNERS PLANNING THESE PROJECTS IN...

Now Google is testing placing the Google Ads right in the Organic results.  That’s right, no longer just at the top and bottom of a Google Search Results Page (SERP) but mixed in.  What does this mean for you:...

Spring is upon us, and the housing market is starting to pick up.  However, we’re nowhere near “busy” season, so getting more leads now is important.  Here’s what our savvy clients are doing:  Google Ads (formerly known as AdWords). ...

We research extensively to keep our clients on Page One of Google for as many keyword phrases as possible, so the testimony of Pandu Nayak, Head of Search at Google, at the anti-trust trial of US v. Google has...

We all think that malware, hacks and ransomware happen to “the other guy” but that’s not true.  Here are some sobering thoughts from a presentation at the Wheaton/Bekins Awards Conference last week in Las Vegas by U.S. Secret Service...

Your prospects want to know who you are before they do business with you.  It only makes sense.  To prove this, we can show you site after site of our clients where the About Us page is often the...