Google’s annual developers conference was held this past Tuesday, May 14, 2024. There were over 100 announcements. We’ll break down the most important ones influencing your business and your sales leads. We’ll take it a step at a time,...
TIPS FROM SEO EXPERTS
We’ve been optimizing websites since 2006 and writing these newsletters just about every week. That’s hundreds of newsletters. But we’ve never talked about our personal feelings about SEO. Today we will, and are joined by other SEO experts to...
SITE DROP IN LAST MONTH’S GOOGLE UPDATE?
Thousands of sites were delisted or dropped in the most recent Google core update that was completed on April 19th. It was one of the most sweeping updates in years. If your site took a hit in ranking, here’s...
TO MOVE OR TO RENOVATE? THE HOMEOWNER DILEMMA
This week’s Bloomberg Businessweek magazine (p. 64, Apr 22, 2024) has an extensive article on the state of the homeowner’s mind today. Here are the highlights: HOMEOWNERS WHO LOVE THEIR MORTGAGE: 51% SHARE OF HOMEOWNERS PLANNING THESE PROJECTS IN...
GOOGLE ADS (AdWords) KEEP GETTING BETTER
Now Google is testing placing the Google Ads right in the Organic results. That’s right, no longer just at the top and bottom of a Google Search Results Page (SERP) but mixed in. What does this mean for you:...
PICS ON YOUR WEBSITE: DO’S & DON’TS
Pics, photos, images—they go by many names, but they all relate to the “engagability” of your website. It’s why people spend less than 20 seconds on some websites’ Homepage, and why others have page session duration of well over...
DESPERATE FOR LEADS?
Spring is upon us, and the housing market is starting to pick up. However, we’re nowhere near “busy” season, so getting more leads now is important. Here’s what our savvy clients are doing: Google Ads (formerly known as AdWords). ...
TOP GOOGLE RANKING FACTORS: TRIAL TESTIMONY
We research extensively to keep our clients on Page One of Google for as many keyword phrases as possible, so the testimony of Pandu Nayak, Head of Search at Google, at the anti-trust trial of US v. Google has...
IS YOUR SITE VULNERABLE?
We all think that malware, hacks and ransomware happen to “the other guy” but that’s not true. Here are some sobering thoughts from a presentation at the Wheaton/Bekins Awards Conference last week in Las Vegas by U.S. Secret Service...
LET’S GET PERSONAL
Your prospects want to know who you are before they do business with you. It only makes sense. To prove this, we can show you site after site of our clients where the About Us page is often the...
IF YOUR WEBSITE’S INVISIBLE, YOU’RE INVISIBLE
There is all this talk about AI, and it’s said to be the biggest change since the internet itself. Maybe all that’s true, but it doesn’t change the fact that showing up in any type of search depends on...
BUILD YOUR BRAND NOW BEFORE AI
Right now, 95% of your prospects are finding you on Google. That may change very soon. So, getting your website ranked on Page One or as close to Page One as possible has never been more important. Here’s why:...
How to Buy Moving Leads in 2025
In the highly competitive moving industry, the ability to generate quality leads can make or break a business. With over 20,000 moving leads sold daily in the U.S., movers often face the challenge of navigating a crowded marketplace. To...
HERE’S WHEN BUSINESS WILL IMPROVE
The Moving & Storage industry is a part of the Real Estate industry by and large. Never have we felt this more than the past year. So what is the outlook? How can we plan? Here’s how: HOME SALES...
IT STARTS WITH YOUR GOOGLE BUSINESS PROFILE
Google’s goal is to provide its users with the most relevant and CREDIBLE search results. It’s a private company that still is fighting to remain #1. So Google looks for “markers” to provide a roadmap for them to return...