We talk to dozens of moving companies every week. It gives us a pretty accurate view of the business, and on a national basis. Our findings: IT’S SLOW: Even by 2019 standards, business is down because home sales are...
GOOGLE WEBSITE RANKING PALOOZA
As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...
SEO Guide for Moving Companies 2023
Why do I need to invest in SEO? What is SEO? SEO Components for Content SEO Components for Google Design and UX (User Experience) Link Building Tracking and Measuring Executive Summary In a day and age where the Internet...
WEBSITE LEADS SINKING? HERE’S WHY.
You are not alone! Google has been busy with updates over the past 5-6 months that have rocked many websites. Why? The “Helpful Content” update. It didn’t roll out all at one time, it has been in phases over...
NEED MORE LEADS? GOOGLE WITH AI
AI is the buzz, but Google Ads actually uses it. Now you can buy Conversions…not just Clicks. The process of setting up the campaigns is more tedious and time-consuming, but it’s worth it. Here’s why: BUYING CONVERSIONS: It...
Why Social Media Is Important For Movers
Whether you’re just starting your moving company or seeking new ways to grow your moving company, incorporating social media in your marketing strategy is a great way to open up new doors to marketing opportunities and expand your online...
50%-65% OF SEARCHES ARE ZERO CLICK
“Zero-click searches may mean that users’ queries are resolved right on the results page.” Search Engine Land, George Nguyen, 03/22/21. As Google adds more and more features to its Search Engine Results Pages (SERP) your website’s listing gets pushed...
GOOGLE GUARANTEED DIMINISHED. GOOGLE ADWORDS IMPROVING
You are probably aware of the difference: Google Guaranteed (Local Services Ads) are strictly leads…not advertising. Google AdWords (now Google Ads) is advertising and we are seeing improving conversion rates. Here’s the Executive Read: GOOGLE GUARANTEED: Google has...
MOVING LEADS ON THE INCREASE
As we’re all scrambling for business, it is nice to see that moving leads are on the rise. Sure, our industry is seasonal, and it was a slow winter, but now “the sun is coming out.” Here’s what we...
“NOW HIRING” SIGNS EVERYWHERE
We’ve been dealing with this for years now, but why does it still persist? Finding crew, not to speak of drivers, has been a full-time job. Here’s the back story, which you may have already guessed, but now you...
VIDEOS VIDEOS AND MORE VIDEOS
Video Marketing is the use of video to promote or market your moving company. This form of marketing is exploding and should be made a part of your marketing mix. Here’s why: 31% of marketers add video to improve...
HOME SELLING MONTHS START NOW; ARE YOU READY?
According to the Zillow Seller’s Guide, “Nationally, the best time to sell a house is March if you’re trying to sell quickly, while the best time to maximize profit is July.” We’re coming off a slow Winter, and there...
RECESSION DUE IN Q3 2023?
Of course, to predict anything comes with a huge dose of humility, and certainly predicting a recession would be at the top of that list. However, Dr. Elliot Eisenberg made a very convincing case with his “Laughs & Graphs”...
STORAGE AND OFFICE/COMMERICAL SHOW PROMISE
As the Fed continues to tighten and mortgage rates rise, we must be prudent in our response. Yes, the Residential market is coming back, but we must strengthen our other profit centers in the meantime. How? Storage and Office/Commerical....
GOOGLE CONTINUOUS SCROLLING MEANS MORE TRAFFIC
We’ve heard forever that more than 90% of prospects searching never search beyond the first page. Well, maybe that’s going to change as Google has implemented “Continuous Scrolling” on Desktop. What is it, and what does it mean to...