Bob Ottaway

As the Fed continues to tighten and mortgage rates rise, we must be prudent in our response.  Yes, the Residential market is coming back, but we must strengthen our other profit centers in the meantime.  How?  Storage and Office/Commerical....

We’ve heard forever that more than 90% of prospects searching never search beyond the first page.  Well, maybe that’s going to change as Google has implemented “Continuous Scrolling” on Desktop.  What is it, and what does it mean to...

It’s our job to be prepared for whatever your sales prospects look like 3 months out, 6 months out, 9 months out.  With proper preparation, your sales will not take a hit, and hopefully, they’ll prosper.  So what does...

Who said they’re not in the Holiday mood in Palo Alto?  Just after we began explaining E-A-T to you in our newsletter last week, Google goes and changes it!  You see why SEO never stops…because Google never stops!  Here’s...

This is our third article in a series of three on killing website leads.  We have already covered:  Stale Google Customer Reviews and Weak Content.  This week: MOVING LEADS KILLER PART 3:  Unoptimized Google Business Profile CLAIM IT:  Your...

As we said last week, when you work on optimizing as many moving company websites as we do, you begin to see some patterns.  Among these patterns is what moving companies are doing to diminish the performance of their...

When you work on optimizing as many moving company websites as we do, and have over the past decade, you begin to see some patterns.  Among these patterns is what moving companies are doing to diminish the performance of...

All the bellyaching and complaining is not going to change a thing. If you want low-cost moving leads, your website must have traffic which means it’s got to be on the front page of Google for some set of...

It doesn’t take a degree in Economics to see what is happening to your business right now. In brief, the Federal Reserve has kept the interest rates at almost zero since the housing crash of 2008. They first needed...

Believe it or not, for as much of a monopoly as Google has, they still are striving to display the most highly relevant and high-quality search results possible.  So their engineers have written code to determine in thousands of...

It’s no secret home sales are slowing down.  So are the listings.  Prices are still sky high and most people with 2% mortgages don’t like the idea of selling now and moving into a new home where they’ll be...

There are pretty much no secrets anymore, I think that we can all agree on that. So, where does that put you in managing your moving company? One bad move…one broken mirror, one chipped dining room table, one dent...

We all know that keeping the cost of a moving lead well under $100 is your goal. But is that possible? Should moving companies be budgeting more? Here’s our take on it: LEAD COSTS VARY BY INDUSTRY: Business Products...