Bob Ottaway

There is all this talk about AI, and it’s said to be the biggest change since the internet itself.  Maybe all that’s true, but it doesn’t change the fact that showing up in any type of search depends on...

Right now, 95% of your prospects are finding you on Google.  That may change very soon.  So, getting your website ranked on Page One or as close to Page One as possible has never been more important.  Here’s why:...

The Moving & Storage industry is a part of the Real Estate industry by and large.  Never have we felt this more than the past year.  So what is the outlook?  How can we plan?  Here’s how: HOME SALES...

Google’s goal is to provide its users with the most relevant and CREDIBLE search results.  It’s a private company that still is fighting to remain #1.  So Google looks for “markers” to provide a roadmap for them to return...

Google does not want to be fooled.  There are plenty of bad actors out there looking to take advantage of search engines for their own gain and profit.  Hundreds of Google engineers spend all their days working to prevent...

This was a big week for the Moving & Storage Industry as the minutes of the FOMC (Federal Open Market Committee), which sets the Federal Reserve’s policy, not only left rates unchanged for the third (every other month) meeting...

We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy, but they hate to be sold to” is now more true than ever.  What does this mean for you...

Stop obsessing about the cost of individual sales leads.  That’s old-school thinking about how you analyzed your results when you were buying leads.  But buying leads doesn’t work anymore due to the ultra-low conversion rate, so now it’s time...

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  It’s create…if you don’t already have one… update and write with great detail about your company on your website’s About Us...

The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while they have been around for a while, they were issued but not able to be truly enforced.  Now, with...

Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow pace, we have to plan accordingly and pivot.  Here are our recommendations: TRADE DOWN:  The big residential homes are...