Bob Ottaway

This was a big week for the Moving & Storage Industry as the minutes of the FOMC (Federal Open Market Committee), which sets the Federal Reserve’s policy, not only left rates unchanged for the third (every other month) meeting...

We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy, but they hate to be sold to” is now more true than ever.  What does this mean for you...

Stop obsessing about the cost of individual sales leads.  That’s old-school thinking about how you analyzed your results when you were buying leads.  But buying leads doesn’t work anymore due to the ultra-low conversion rate, so now it’s time...

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  It’s create…if you don’t already have one… update and write with great detail about your company on your website’s About Us...

The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while they have been around for a while, they were issued but not able to be truly enforced.  Now, with...

Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow pace, we have to plan accordingly and pivot.  Here are our recommendations: TRADE DOWN:  The big residential homes are...

When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In fact, based on our discussions with hundreds of you, we believe more than 30,000 leads were being sold a...

We know that you hear it from lots of people in SEO: Shortcuts, schemes, hacks, page design, colors, you name it.  It’s out there.   The fact is, Google is too smart for that now.  They have trained their machines...