Bob Ottaway

Spring is upon us, and the housing market is starting to pick up.  However, we’re nowhere near “busy” season, so getting more leads now is important.  Here’s what our savvy clients are doing:  Google Ads (formerly known as AdWords). ...

We research extensively to keep our clients on Page One of Google for as many keyword phrases as possible, so the testimony of Pandu Nayak, Head of Search at Google, at the anti-trust trial of US v. Google has...

We all think that malware, hacks and ransomware happen to “the other guy” but that’s not true.  Here are some sobering thoughts from a presentation at the Wheaton/Bekins Awards Conference last week in Las Vegas by U.S. Secret Service...

Your prospects want to know who you are before they do business with you.  It only makes sense.  To prove this, we can show you site after site of our clients where the About Us page is often the...

There is all this talk about AI, and it’s said to be the biggest change since the internet itself.  Maybe all that’s true, but it doesn’t change the fact that showing up in any type of search depends on...

Right now, 95% of your prospects are finding you on Google.  That may change very soon.  So, getting your website ranked on Page One or as close to Page One as possible has never been more important.  Here’s why:...

The Moving & Storage industry is a part of the Real Estate industry by and large.  Never have we felt this more than the past year.  So what is the outlook?  How can we plan?  Here’s how: HOME SALES...

Google’s goal is to provide its users with the most relevant and CREDIBLE search results.  It’s a private company that still is fighting to remain #1.  So Google looks for “markers” to provide a roadmap for them to return...

Google does not want to be fooled.  There are plenty of bad actors out there looking to take advantage of search engines for their own gain and profit.  Hundreds of Google engineers spend all their days working to prevent...

This was a big week for the Moving & Storage Industry as the minutes of the FOMC (Federal Open Market Committee), which sets the Federal Reserve’s policy, not only left rates unchanged for the third (every other month) meeting...

We’ve looked at it from all angles and we’ve come to realize that the old adage “people like to buy, but they hate to be sold to” is now more true than ever.  What does this mean for you...

Stop obsessing about the cost of individual sales leads.  That’s old-school thinking about how you analyzed your results when you were buying leads.  But buying leads doesn’t work anymore due to the ultra-low conversion rate, so now it’s time...