Bob Ottaway

Many moving companies are having a tough year. We’re hearing seasoned companies off 45% and more. Some struggling with payroll. Some not knowing if they can make it. If you’re not feeling as much pain, now is the time...

We talk to dozens of moving companies every week.  It gives us a pretty accurate view of the business, and on a national basis.  Our findings: IT’S SLOW:  Even by 2019 standards, business is down because home sales are...

As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...

“Zero-click searches may mean that users’ queries are resolved right on the results page.” Search Engine Land, George Nguyen, 03/22/21. As Google adds more and more features to its Search Engine Results Pages (SERP) your website’s listing gets pushed...

You are probably aware of the difference:  Google Guaranteed (Local Services Ads) are strictly leads…not advertising.   Google AdWords (now Google Ads) is advertising and we are seeing improving conversion rates.  Here’s the Executive Read: GOOGLE GUARANTEED:  Google has...

As we’re all scrambling for business, it is nice to see that moving leads are on the rise.  Sure, our industry is seasonal, and it was a slow winter, but now “the sun is coming out.”  Here’s what we...

Video Marketing is the use of video to promote or market your moving company.  This form of marketing is exploding and should be made a part of your marketing mix.  Here’s why: 31% of marketers add video to improve...

According to the Zillow Seller’s Guide, “Nationally, the best time to sell a house is March if you’re trying to sell quickly, while the best time to maximize profit is July.” We’re coming off a slow Winter, and there...