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Bob Ottaway

President and Founder, Marketers for Movers

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

SEO Facts
inclusiveschools.org
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ARE YOU A FARMER OR A HUNTER?

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When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In fact, based on our discussions with hundreds of you, we believe more than 30,000 leads were being sold a...
Marketing
MARKETING TRENDS IN 2024

MARKETING TRENDS IN 2024

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That’s the title of a seminar I’m participating in at the Wheaton/Bekins Van Lines Convention in Orlando this week. I thought you’d find our topics of discussion interesting as we all ponder the next 12 months. Here are our...
Moving Lead Generation
salesforce.com/ap/blog/what-is-competitor-anaylsis/
Man working on laptop

WHAT IT TAKES TO GET A MOVING LEAD

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Maybe “The Rich Get Richer” because they are more disciplined. Disciplined to be: patient, understand the process, aren’t desperate, and willing to take direction. That is what it takes in Moving today to succeed. Here’s why: NO GET RICH...
Moving Leads
Marketers for Movers
moving company marketing

NO MOVING LEADS SHORTCUTS

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We’re all looking for a shortcut. We’re all looking for an advantage. Up till now, there seemed to be some tricks, or “hacks” in IT jargon. Those days are over, thanks to Google’s computer scientists. They’ve done an amazing...
SEO Facts
pxhere.com
How to start a successful moving company in 2020 Marketers for Movers

BUSINESS IS SLOW, BUT NOT FOR ALL

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We talk to dozens of moving companies every week.  It gives us a pretty accurate view of the business, and on a national basis.  Our findings: IT’S SLOW:  Even by 2019 standards, business is down because home sales are...
SEO Facts
Marketers for Movers
Google Search for moving companies

GOOGLE WEBSITE RANKING PALOOZA

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As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...
Moving Lead Generation
pxhere.com
How to draft a business plan marketers for movers

SEO Guide for Moving Companies 2023

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Why do I need to invest in SEO? What is SEO? SEO Components for Content SEO Components for Google Design and UX (User Experience) Link Building Tracking and Measuring Executive Summary In a day and age where the Internet...
SEO Facts
Pixabay
Trucks

WEBSITE LEADS SINKING? HERE’S WHY.

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You are not alone! Google has been busy with updates over the past 5-6 months that have rocked many websites. Why? The “Helpful Content” update.  It didn’t roll out all at one time, it has been in phases over...

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