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Bob Ottaway

President and Founder, Marketers for Movers

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

SEO Facts
dmcconnell.com
Detroit skyline river

“ABOUT US” PAGE IS VITAL

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Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  It’s create…if you don’t already have one… update and write with great detail about your company on your website’s About Us...
SEO Facts
Gabriela from the Student Team / medium.com
moving leads from google

GOOGLE’S NEW PAGE ONE REQUIREMENTS

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The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while they have been around for a while, they were issued but not able to be truly enforced.  Now, with...
SEO Facts
RemitFinder / remitfinder.com
Bank notes

THE COST OF MONEY IS A KILLER

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Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow pace, we have to plan accordingly and pivot.  Here are our recommendations: TRADE DOWN:  The big residential homes are...
Moving Leads
champagneclean.com/blog
Moving Lead Generation

WHY ARE LEADS SO HARD TO GET?

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All moving companies want sales leads.  Of course, it’s the lifeblood of their business.   It’s never more evident than in lean times like these when the demand for movers is so low. What if there are no leads in...
SEO Facts
inclusiveschools.org
Man writing notes

ARE YOU A FARMER OR A HUNTER?

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When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In fact, based on our discussions with hundreds of you, we believe more than 30,000 leads were being sold a...
Marketing
MARKETING TRENDS IN 2024

MARKETING TRENDS IN 2024

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That’s the title of a seminar I’m participating in at the Wheaton/Bekins Van Lines Convention in Orlando this week. I thought you’d find our topics of discussion interesting as we all ponder the next 12 months. Here are our...
Moving Lead Generation
salesforce.com/ap/blog/what-is-competitor-anaylsis/
Man working on laptop

WHAT IT TAKES TO GET A MOVING LEAD

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Maybe “The Rich Get Richer” because they are more disciplined. Disciplined to be: patient, understand the process, aren’t desperate, and willing to take direction. That is what it takes in Moving today to succeed. Here’s why: NO GET RICH...
Moving Leads
Marketers for Movers
moving company marketing

NO MOVING LEADS SHORTCUTS

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We’re all looking for a shortcut. We’re all looking for an advantage. Up till now, there seemed to be some tricks, or “hacks” in IT jargon. Those days are over, thanks to Google’s computer scientists. They’ve done an amazing...

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