Bob Ottaway

“Zero-click searches may mean that users’ queries are resolved right on the results page.” Search Engine Land, George Nguyen, 03/22/21. As Google adds more and more features to its Search Engine Results Pages (SERP) your website’s listing gets pushed...

You are probably aware of the difference:  Google Guaranteed (Local Services Ads) are strictly leads…not advertising.   Google AdWords (now Google Ads) is advertising and we are seeing improving conversion rates.  Here’s the Executive Read: GOOGLE GUARANTEED:  Google has...

As we’re all scrambling for business, it is nice to see that moving leads are on the rise.  Sure, our industry is seasonal, and it was a slow winter, but now “the sun is coming out.”  Here’s what we...

Video Marketing is the use of video to promote or market your moving company.  This form of marketing is exploding and should be made a part of your marketing mix.  Here’s why: 31% of marketers add video to improve...

According to the Zillow Seller’s Guide, “Nationally, the best time to sell a house is March if you’re trying to sell quickly, while the best time to maximize profit is July.” We’re coming off a slow Winter, and there...

Of course, to predict anything comes with a huge dose of humility, and certainly predicting a recession would be at the top of that list.  However, Dr. Elliot Eisenberg made a very convincing case with his “Laughs & Graphs”...

As the Fed continues to tighten and mortgage rates rise, we must be prudent in our response.  Yes, the Residential market is coming back, but we must strengthen our other profit centers in the meantime.  How?  Storage and Office/Commerical....

We’ve heard forever that more than 90% of prospects searching never search beyond the first page.  Well, maybe that’s going to change as Google has implemented “Continuous Scrolling” on Desktop.  What is it, and what does it mean to...

It’s our job to be prepared for whatever your sales prospects look like 3 months out, 6 months out, 9 months out.  With proper preparation, your sales will not take a hit, and hopefully, they’ll prosper.  So what does...

Who said they’re not in the Holiday mood in Palo Alto?  Just after we began explaining E-A-T to you in our newsletter last week, Google goes and changes it!  You see why SEO never stops…because Google never stops!  Here’s...

This is our third article in a series of three on killing website leads.  We have already covered:  Stale Google Customer Reviews and Weak Content.  This week: MOVING LEADS KILLER PART 3:  Unoptimized Google Business Profile CLAIM IT:  Your...

As we said last week, when you work on optimizing as many moving company websites as we do, you begin to see some patterns.  Among these patterns is what moving companies are doing to diminish the performance of their...