Bob Ottaway

We know that you hear it from lots of people in SEO: Shortcuts, schemes, hacks, page design, colors, you name it.  It’s out there.   The fact is, Google is too smart for that now.  They have trained their machines...

Many moving companies are having a tough year. We’re hearing seasoned companies off 45% and more. Some struggling with payroll. Some not knowing if they can make it. If you’re not feeling as much pain, now is the time...

We talk to dozens of moving companies every week.  It gives us a pretty accurate view of the business, and on a national basis.  Our findings: IT’S SLOW:  Even by 2019 standards, business is down because home sales are...

As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...

“Zero-click searches may mean that users’ queries are resolved right on the results page.” Search Engine Land, George Nguyen, 03/22/21. As Google adds more and more features to its Search Engine Results Pages (SERP) your website’s listing gets pushed...

You are probably aware of the difference:  Google Guaranteed (Local Services Ads) are strictly leads…not advertising.   Google AdWords (now Google Ads) is advertising and we are seeing improving conversion rates.  Here’s the Executive Read: GOOGLE GUARANTEED:  Google has...