There are pretty much no secrets anymore, I think that we can all agree on that. So, where does that put you in managing your moving company? One bad move…one broken mirror, one chipped dining room table, one dent...
WHAT SHOULD A MOVING LEAD COST?
We all know that keeping the cost of a moving lead well under $100 is your goal. But is that possible? Should moving companies be budgeting more? Here’s our take on it: LEAD COSTS VARY BY INDUSTRY: Business Products...
How to Survive the Moving Company Sales Slowdown – Summer 2022
By all accounts, it has not been a big sales summer for moving companies. We hear things like: Worst May ever (in over 15 years). Tepid. Blah. Sharp drop-off in the middle of July. You probably have your version...
SNIPPET IMAGES ON GOOGLE
We all want our search results on Google to stand out. We all want our websites to appear on Page 1 of Google. How this is accomplished is what SEO Marketing is all about. How it’s done would take...
VOICE SEARCH
You may be among the millions of people who own an Amazon Alexa, a Google Assistant or other “smart speaker”. I say millions because Amazon sold 65 million Alexas in 2021 alone and Google has sold over 52 million...
THE BREAK-UP OF GOOGLE?
As you may know, Google is facing serious pressure in Congress as well as the EU about alleged anti-competitive practices. As part of the proposed solution, it faces the prospect of spinning off its ad business to a third...
HOW TO BE A COMMODITY-KILLER
What if your PRICE didn’t matter? What if your prospect was willing to move on YOUR schedule? What if your prospects treated your salespeople with RESPECT? No. We’re not dreaming. That’s what happens when you have...
DEAD PAGES CAN HURT PAGERANK
Don’t fool yourself by thinking that the more pages your site has the more authoritative it is. Simply not true. In fact, “dead” pages can slow your site down and provide no authority if they are never read. There...
YEAH, IT’S SLOW. HERE’S WHAT TO DO
We are kind of an “early warning system” for the Moving & Storage business as we’re most fortunate to have so many clients around the country and we’ve been getting leads for moving companies since Ed Melton hired us...
MOVING IS A COMMODITY BUSINESS
Making a living in a commodity business takes fortitude and guts. “Coasting” is not an option. Why? You’re at parity with every other moving company out there. We don’t like to think about it that way…but that’s the way...
WHY AM I NOT GETTING LEADS?
It’s a question I hear from just about every new business call I get. “I need more leads. I used to buy leads but now they are not working like they used to. What can I do?” Here’s a...
BUSINESS AS USUAL?
We’re hearing it from all parts of the country: Business has slowed down. What’s going on and what should you do? The pandemic is still influencing our business today even though the lockdown began about March 16, 2020. The...
WORSHIP YOUR DRIVERS
The four over-the-road drivers who were all honored as “Driver of The Year” at the Annual Awards Gala at the MGM Grand in Las Vegas in early March, which honored drivers from Wheaton, Bekins, Stevens and Arpin Worldwide Van...
MORE FREE DIGITAL ADVERTISING
Advertising for many of us is a “dirty word” because we associate it with a drain on the checkbook without any guarantee of return. That’s why we are speaking tomorrow, Wednesday, March 2ndt at the Wheaton Group meeting at...
FREE DIGITAL ADVERTISING
When we think about the need to buy digital advertising our minds turn immediately to Google Ads (AdWords) and Facebook Ads as they should. But there are several more ways to “advertise” that you may not be taking advantage...