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Bob Ottaway

President and Founder, Marketers for Movers

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

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Marketers for Movers
Google Search for moving companies

SNIPPET IMAGES ON GOOGLE

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We all want our search results on Google to stand out.  We all want our websites to appear on Page 1 of Google. How this is accomplished is what SEO Marketing is all about. How it’s done would take...
SEO Facts
Pexels
Speaker

VOICE SEARCH

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You may be among the millions of people who own an Amazon Alexa, a Google Assistant or other “smart speaker”. I say millions because Amazon sold 65 million Alexas in 2021 alone and Google has sold over 52 million...
SEO Facts
theincmagazine.com/whats-all-the-big-fuss-about-google-algorithms
Google graphic

THE BREAK-UP OF GOOGLE?

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As you may know, Google is facing serious pressure in Congress as well as the EU about alleged anti-competitive practices.  As part of the proposed solution, it faces the prospect of spinning off its ad business to a third...
SEO Facts
bigtrunk.co.in
Daily seo tips

HOW TO BE A COMMODITY-KILLER

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What if your PRICE didn’t matter?   What if your prospect was willing to move on YOUR schedule?   What if your prospects treated your salespeople with RESPECT?   No. We’re not dreaming. That’s what happens when you have...
uncategorized
theincmagazine.com/whats-all-the-big-fuss-about-google-algorithms
Google graphic

DEAD PAGES CAN HURT PAGERANK

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Don’t fool yourself by thinking that the more pages your site has the more authoritative it is.  Simply not true.  In fact, “dead” pages can slow your site down and provide no authority if they are never read.  There...
SEO Facts
Pixabay
Trucks

YEAH, IT’S SLOW. HERE’S WHAT TO DO

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We are kind of an “early warning system” for the Moving & Storage business as we’re most fortunate to have so many clients around the country and we’ve been getting leads for moving companies since Ed Melton hired us...
SEO Facts
Marketers for Movers
SEO Facts

MOVING IS A COMMODITY BUSINESS

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Making a living in a commodity business takes fortitude and guts. “Coasting” is not an option. Why? You’re at parity with every other moving company out there. We don’t like to think about it that way…but that’s the way...
SEO Facts
Marketers for Movers
SEO Facts

WHY AM I NOT GETTING LEADS?

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It’s a question I hear from just about every new business call I get. “I need more leads. I used to buy leads but now they are not working like they used to. What can I do?” Here’s a...
SEO Facts
Marketers for Movers
SEO Facts

BUSINESS AS USUAL?

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We’re hearing it from all parts of the country: Business has slowed down. What’s going on and what should you do? The pandemic is still influencing our business today even though the lockdown began about March 16, 2020. The...
SEO Facts
Marketers for Movers
SEO Facts

WORSHIP YOUR DRIVERS

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The four over-the-road drivers who were all honored as “Driver of The Year” at the Annual Awards Gala at the MGM Grand in Las Vegas in early March, which honored drivers from Wheaton, Bekins, Stevens and Arpin Worldwide Van...
SEO Facts
Marketers for Movers
SEO Facts

MORE FREE DIGITAL ADVERTISING

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Advertising for many of us is a “dirty word” because we associate it with a drain on the checkbook without any guarantee of return.  That’s why we are speaking tomorrow, Wednesday, March 2ndt at the Wheaton Group meeting at...
SEO Facts
Marketers for Movers
SEO Facts

FREE DIGITAL ADVERTISING

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When we think about the need to buy digital advertising our minds turn immediately to Google Ads (AdWords) and Facebook Ads as they should.  But there are several more ways to “advertise” that you may not be taking advantage...
SEO Facts
Marketers for Movers
SEO Facts

GOOD TIME TO RAISE PRICES

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It continues to be a good time to raise prices, so repeat our recommendation. Here’s why: HOME PRICES ARE UP: The median price of an existing family home jumped 23% last year according to the National Association of Realtors...
SEO Facts
Marketers for Movers
SEO Facts

AUTHORITY. AUTHORITY. AUTHORITY.

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What are you doing to tell Google that your site has “authority” and should be ranked on Page One? Google needs to know that your site is authoritative and they can show it with confidence believing that their customers...

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