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Bob Ottaway

President and Founder, Marketers for Movers

The author, Bob Ottaway, is President and Founder of Ottaway Digital. Established in 1999, it has been a pioneer in SEO, digital advertising & social media since 2006. He comes from a rich background of media experience having worked in both classified and display advertising at the Port Huron Times Herald, in copywriting and on-air talent at WTTH-AM Radio in Port Huron, Circulation Editor of University of Virginia student magazine, member State Bar of Michigan, founder of America’s Original Home of Classic Rock n Roll WMMQ-FM Lansing, President Lansing Ad Club, President Michigan Association of Broadcasters, Founding Member Michigan Association of Broadcasters Foundation.

SEO Facts
Marketers for Movers
SEO Facts

AUTHORITY. AUTHORITY. AUTHORITY.

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What are you doing to tell Google that your site has “authority” and should be ranked on Page One? Google needs to know that your site is authoritative and they can show it with confidence believing that their customers...
SEO Facts
Marketers for Movers
SEO Facts

NO GOOGLE REVIEWS = NO MOVING LEADS

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It sounds overly simplistic, but it’s about 99.9% true.  Top-ranking websites on Google generally have hundreds of Google Reviews. In the past, various voices differed about how much, if at all, Google Reviews affected your website’s ranking position on...
SEO Facts
Marketers for Movers
SEO Facts

NEED LEADS? HOW TO GET MORE NOW!

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Look, the last 18 months have been a wild ride, but a real busy one for most… if not all… of you. But the demand for moving is slowing down all over the country.  We’re getting calls; “What should...
SEO Facts
Marketers for Movers
SEO Facts

GIVING THANKS FOR ROBUST 2021

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It was a great year to be a mover!  The demand was stupendous.  Now you know what having your site found on Google does for your leads! We say this because while your site may only be on Page...
SEO Facts
Marketers for Movers
SEO Facts

TO MAKE MONEY YOU HAVE TO HAVE A PIPELINE

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What’s in your sales pipeline?  How many leads that is?  If it’s few, you’re probably cutting deals.  If it’s pretty full, you’re walking.  And you know what happens when they see you walking…they want you that much more!  So...
SEO Facts
Marketers for Movers
SEO Facts

YOUR WEBSITE IS YOUR #1 ASSET

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Up until now, most CEOs and business schools would have voted “employees” as their most valuable asset.  Times are changing as technology gains a bigger role according to research done by Korn-Ferry in 2016.   For moving companies, many would...
SEO Facts
Marketers for Movers
SEO Facts

CUSTOMER REVIEWS ARE PURE GOLD

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When you manage as many moving company websites as we do you can draw parallels that others can’t.  Nowhere in Google Tweets or Forums will you learn this, but we see the page rankings.  We know it’s true.  ...
SEO Facts
Marketers for Movers
SEO Facts

SLOW SITE = FEWER LEADS

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You will never get to Page One of Google with a site that takes over 5-7 seconds to load.  Google just will not permit it.   As we bring on new clients to our SEO program we see sites that...
Google Updates
Marketers for Movers
SEO Facts

GOOGLE MY BUSINESS–VIRTUAL OFFICES

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As more and more moving companies have set up additional offices in an attempt to get listed in the “Map 3 Pack” for multiple locations, there has been more and more abuse apparently.  Here’s the skinny on what you...
SEO Facts
Marketers for Movers
SEO Facts

GOOGLE MY BUSINESS–NEW QUOTE FEATURE

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It’s in Beta testing now but already three of our moving clients are in the test phase on their sites of this new Google My Business (GMB) page feature.  Here are the pros and cons:  1. “REQUEST A QUOTE”...
SEO Facts
Marketers for Movers
SEO Facts

TRICKLE DOWN MOVERS ALERT

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If you’re like 99% of the movers I’ve spoken with this summer you have been slammed with business.  In fact, you’re most likely turning business away.  But will it continue?   There are many theories out there, including: There will...

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