What’s in your sales pipeline? How many leads that is? If it’s few, you’re probably cutting deals. If it’s pretty full, you’re walking. And you know what happens when they see you walking…they want you that much more! So...
“GOOGLE MY BUSINESS” BECOMES MORE IMPORTANT
Every moving company has a Google My Business (GMB) page even if you didn’t set it up. It’s the listing with the photos and information on the right side of the Google Front Page when your site renders. So...
How to Optimize Google Ads for Moving Companies – 8 Expert Tips
When working on Google Ads, you may have seen an “Optimization Score” that Google provides. This is enticing, as you want your ads to run as efficiently and effectively as possible. This optimization score can be useful, as it...
YOUR WEBSITE IS YOUR #1 ASSET
Up until now, most CEOs and business schools would have voted “employees” as their most valuable asset. Times are changing as technology gains a bigger role according to research done by Korn-Ferry in 2016. For moving companies, many would...
CUSTOMER REVIEWS ARE PURE GOLD
When you manage as many moving company websites as we do you can draw parallels that others can’t. Nowhere in Google Tweets or Forums will you learn this, but we see the page rankings. We know it’s true. ...
SLOW SITE = FEWER LEADS
You will never get to Page One of Google with a site that takes over 5-7 seconds to load. Google just will not permit it. As we bring on new clients to our SEO program we see sites that...
What is FAQ Schema and How Could It Help Your Moving Company?
Looking to maximize the reach of your moving company’s website so that you can draw in more people and convert them into leads? Consider FAQ schema. This is an interesting option that can prove useful for any moving company,...
GOOGLE MY BUSINESS–VIRTUAL OFFICES
As more and more moving companies have set up additional offices in an attempt to get listed in the “Map 3 Pack” for multiple locations, there has been more and more abuse apparently. Here’s the skinny on what you...
GOOGLE MY BUSINESS–NEW QUOTE FEATURE
It’s in Beta testing now but already three of our moving clients are in the test phase on their sites of this new Google My Business (GMB) page feature. Here are the pros and cons: 1. “REQUEST A QUOTE”...
TRICKLE DOWN MOVERS ALERT
If you’re like 99% of the movers I’ve spoken with this summer you have been slammed with business. In fact, you’re most likely turning business away. But will it continue? There are many theories out there, including: There will...
What is Customer Match and Will It Help Your Moving Company?
There are a few ways for moving companies to get business, and many often use a combination of different methods. One of these ways is using pay-per-click advertising, the most famous of which is Google Ads, formerly known as...
NO WEBSITE LEADS?
It’s a fairly common problem: Your site is on Page One of Google, but you get very few moving leads from the site. What’s wrong? It’s important that your website is truly a service to your prospects. That means...
A FIST FULL OF BENJAMINS TO HIRE
We hear it from every client coast to coast. No part of the country has been spared. All of you are turning away business due to lack of help. So, what is working today? JOB SITES: No. They are...
Why You Should Beef Up Your “APARTMENT MOVERS” Page
Why is this important today? COVID again changes our moving world according to this past Friday’s WSJ in which they renamed their Mansion Section “The Rentals Issue”: WORKER SHORTAGE: This is not news to any moving company but it...
MOBILE FIRST INDEXING: Does Your Mobile Site Load in Under 3 Seconds?
What does this mean to you and why is it important? Our takeaways: GOOGLE’S SHARE OF ALL WEBSITE SEARCHES IN THE U.S.: 88.83% in April. ONLY MOBILE MATTERS: Google is only indexing your mobile site as of March. This...