Bob Ottaway, Author at Marketers for Movers

SEO Facts

Zero-Sum Game

Posted on June 11, 2020

If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry...

SEO Facts

MOVING SITE DROP? GOOGLE MAY UPDATE

Posted on June 1, 2020

Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise....

Moving Industry Updates

“THANK YOU” COVID

Posted on May 18, 2020

How you respond to death and destruction is what’s important. Nobody wanted this, but here we are. It’s how you respond that is key, and here are some timely suggestions: SUMMER MOVING SEASON: It’s here. If your sales team...

Moving Industry Updates

POLITICS ASIDE…COVID FATALITY RATE ONLY 1.8% IN U.S. FOR PATIENTS UNDER 65 WITH NO PRE-EXISTING CONDITIONS

Posted on April 29, 2020

Lives matter, so providing biased information would be completely irresponsible. We would never do that. There is much debate about reopening the economy and, unfortunately, it has taken on a political tone. We just want what’s best for all...

PPC Tips

ON SALE: GOOGLE & FACEBOOK ADS

Posted on April 20, 2020

Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in...

Google Updates

YELP YELPS. GOOGLE SUSPENDS.

Posted on April 13, 2020

Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of the coronavirus and their main advertiser, restaurants, cancelling their ads. In addition, Google has announced the suspension of all...

Moving Industry Updates

HOW TO GAIN MARKET SHARE IN A DISRUPTION

Posted on April 7, 2020

Only when the status quo is disrupted by any type of change can the established order be changed. This can mean a change in your market share. While 90% of you will not want to pursue this strategy, it’s...

Moving Industry Updates

How to Talk to Your Moving Crew, Clients About COVID-19

Posted on April 2, 2020

It’s no secret that we’re in the middle of uncertain, unprecedented times. It’s difficult to talk about something that is constantly changing and disrupting lives, like the coronavirus. As the pandemic closes in on the United States, moving and...

SEO Facts

TOP 18 NEW MOVING COMPANY SEO RANKING FACTORS FOR 2020

Posted on March 17, 2020

Do you have a website? If so, you probably want to maximize it to its full potential. Having a website is possibly the most important selling tool for your company; it allows potential customers to check out your...

Moving Lead Generation

GETTING SALES IN A ZERO-SUM INDUSTRY

Posted on January 13, 2020

Moving Lead Generation

MOVER SALES LEADS…NEED MORE? ULTIMATE GUIDE (2020 EDITION)

Posted on December 30, 2019

Every year the competition in the moving industry only gets more intense. The data proves that people in the U.S. are not moving as much as in the past for a variety of reasons. In fact, in the last...

Moving Lead Generation

10 Foolproof Ways To Get More Moving Leads Today (2019)

Posted on October 10, 2019

The life blood of your moving business…the life blood of any business…is sales leads. Without leads you’re out of business. The moving business is a feast or famine business. A “zero sum” game. From Memorial Day to Labor Day...

Moving Industry Updates

2019 Advertising Trends for the Moving Industry

10 Statistics and Trends Predictions in Moving Advertising for 2019

Posted on August 5, 2019

The moving industry is more saturated and more consolidated than ever before. The proliferation of smaller, sometimes unlicensed help is making it harder for larger companies to compete on price. This might sound like bad news for companies as...

Moving Lead Generation

10 Free Advertising Tips For Moving Companies

Posted on August 2, 2019

Online advertising can be expensive. Instead of breaking the bank, you can utilize a few, useful tips to get free publicity. In the modern age, both social media and word-of-mouth strategies will catapult your business into the public...

Moving Lead Generation

How Your Moving Company Can Generate Leads From Videos

Posted on August 1, 2019

How to Generate Leads from Videos Using video for business marketing was once a feared, complex tactic. The amount of time and resources that had to be put into creating the video would often offset any ROI. However,...

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