This “little fact” makes all the difference in the world. As we tell our clients constantly, SEO is about discipline. Marketing is about discipline. If it were easy, everyone would do it, but it’s not easy, and they don’t do it.
The “little fact”:
CALLING WITHIN 5 MINUTES IS 21X MORE EFFECTIVE THAN CALLING AFTER 30 MINUTES.
Hats off to Piet Gauchat of Olympia Moving & Storage for sharing that piece of information as a part of his presentation at the Wheaton/Bekins Convention this past week in Orlando. It makes sense, and I think we all understand it, but when you see his data, it hammers it home.
I’m going to do a better job myself, and hopefully, you’ll make this part of your process. In these lean times, minutes matter! This proves it. Whether a form or a phone call, get back to them in under 5 minutes.
Onward and upward!