Google Updates Archives - Marketers for Movers

Google Updates

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HOLD ON FOR WILD RIDE AT GOOGLE

Posted on January 16, 2024 by Bob Ottaway

As Google rushes to catch up with Microsoft Bing, changes are being made that are still not all in place, but may benefit your site if it’s not on Page One of Google search results. Here’s what’s going on…and...

Google Updates

Marketers for Movers

“GOOGLE MY BUSINESS” BECOMES MORE IMPORTANT

Posted on November 1, 2021 by Bob Ottaway

Every moving company has a Google My Business (GMB) page even if you didn’t set it up. It’s the listing with the photos and information on the right side of the Google Front Page when your site renders. So...

Google Updates

Marketers for Movers

What is FAQ Schema and How Could It Help Your Moving Company?

Posted on August 30, 2021 by Bob Ottaway

Looking to maximize the reach of your moving company’s website so that you can draw in more people and convert them into leads? Consider FAQ schema. This is an interesting option that can prove useful for any moving company,...

Google Updates

Marketers for Movers

GOOGLE MY BUSINESS–VIRTUAL OFFICES

Posted on August 30, 2021 by Bob Ottaway

As more and more moving companies have set up additional offices in an attempt to get listed in the “Map 3 Pack” for multiple locations, there has been more and more abuse apparently. Here’s the skinny on what you...

Google Updates

datadeck.com

SITE PROBLEM?: GOOGLE CORE UPDATE 12/3/20

Posted on December 14, 2020 by Bob Ottaway

Google began a new core update on December 3rd. They take about two weeks to totally roll out. All SEO research companies agree it was important. More important than the update in May 2020. If your site lost...

Google Updates

getautomized.com/marketing-automation-specialist

NEW GOOGLE RANKING FACTOR: Part 3

Posted on September 30, 2020 by Bob Ottaway

Our third Google Core Web Vital and the final in this series of new Key Performance Indicators that Google will be looking at in partially determining your site’s PageRank. WHAT: Three new “core web vitals.” This third one is...

Google Updates

pxhere.com

Man viewing website on computer Google Core Vitals Marketers for Movers

NEW GOOGLE RANKING FACTOR: Part 2

Posted on September 21, 2020 by Bob Ottaway

In a rare pre-announcement, Google has stated that website design will make a difference in getting to Page One. Since Page One is the difference between lots of leads and just a few leads, this is a must-read for...

Google Updates

resultsrepeat.com

IMPORTANT NEW GOOGLE RANKING FACTOR: DESIGN

Posted on September 14, 2020 by Bob Ottaway

In a rare preannouncement, Google has stated that website design will make a difference in getting to Page One. Since Page One is the difference between lots of leads and just a few leads, this is a must-read for...

Google Updates

YELP YELPS. GOOGLE SUSPENDS.

Posted on April 13, 2020 by Bob Ottaway

Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of the coronavirus and their main advertiser, restaurants, cancelling their ads. In addition, Google has announced the suspension of all...

Google Updates

Pixabay

An Update for 2019: Google Guaranteed Lead Gen Ads

Posted on March 18, 2019 by Bob Ottaway

Sales leads are what all movers are after. In fact, sales leads are what all businesses are after. However, without having an office in a shopping mall, moving companies must rely on “being found” to get a lead. We’ve...

Google Updates

freepik

First Google. Then Facebook. Now Amazon.

Posted on February 7, 2018 by Bob Ottaway

MORE THAN 50% OF ALL SEARCHES BEGIN ON AMAZON WHEN SOMEONE IS IN THE MARKET TO PURCHASE. That’s right. Not Google. Not Bing. Not Yahoo, but Amazon.com. What does this mean for your moving company? Not much for many...

Google Updates

Pixabay

Google Attacks Thin, Low Quality Content

Posted on January 11, 2018 by Bob Ottaway

“Thin content and low quality content” led Google to change its algorithms at least 13 times last year; it is estimated by SEO professionals. This is according to an article in DemandSphere forwarded to me by Roger Wise...

Google Updates

Pixabay

Secret Tip for Google Ranking: Trademark Registration for Movers

Posted on September 15, 2017 by Bob Ottaway

GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY. AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at MarketersForMovers.com indicate a heavy weighting by Google for Brands. Nowhere is it recommended by Google that you create a registered trademark of your business name, but...

Google Updates

Marketers for Movers

Why Google Position 0 Is Important to Your Moving Company’s Site

Posted on June 8, 2017 by Bob Ottaway

“Position 0” is the new Google Answer Box. It appears in about 11% of all desktop searches and in about 4% of all mobile searches. It is important to you because it makes you look like THE authority. Google...

Google Updates

Pixabay

Time to Update Windows Computers After Malware Attack

Posted on May 15, 2017 by Bob Ottaway

Windows issued a security patch March 14, 2017 which would have prevented this attack on any computer. If all of your computers are running Windows 10, they were not vulnerable, but we know from working with dozens of moving...

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