Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your moving company. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The first one only gets a CTR of 2-3% on average. This is comparable to paid leads […]
Maybe you’ve just started your very own moving company or bought one. Or you’ve inherited a family business you want to keep going into the next generation. Keeping your moving company afloat is one thing, but expanding it is another. Moving is also a unique industry. Demand is extremely high during the summer and dries […]
If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is essentially unique in marketing because it is an industry that can be described as a […]
Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in an economic downturn, however, the benefits are rewarding from leading research. NO BIG INVESTMENT: Because you […]
The moving industry is more saturated and more consolidated than ever before. The proliferation of smaller, sometimes unlicensed help is making it harder for larger companies to compete on price. This might sound like bad news for companies as we move into the moving season, but there’s much to be done to position your moving […]
Online advertising can be expensive. Instead of breaking the bank, you can utilize a few, useful tips to get free publicity. In the modern age, both social media and word-of-mouth strategies will catapult your business into the public eye if you use them strategically. Here is a list of awesome free advertisement opportunities for […]
It seems as if moving leads are available anywhere you look now. From Google ads to SEO to lead aggregators, we’re always getting told of new places to find leads. If only it were that simple. Anyone in the moving industry knows no matter how many leads are sold or acquired each day, there are […]
We started marketing for movers in 2010, and since that time we have seen just how many opportunities there are for moving company leads, and how many companies just aren’t taking advantage of those opportunities. In 2019, diversifying your lead generation strategies is going to be vital to your success. Shopping on the internet […]
Everyone wants to be different, but nowhere is that difference more important than moving company marketing. Service differentiation is a sort of free advertising for moving companies, using your product or services to help generate leads. It can, but doesn’t always, require an up-front cost of time and capital but pays off by making your […]
Sales leads are what all movers are after. In fact, sales leads are what all businesses are after. However, without having an office in a shopping mall, moving companies must rely on “being found” to get a lead. We’ve covered how to get sales leads in an earlier blog. One new and valuable way to […]
No matter what type of business you own, turning profit is a top priority. For moving companies, that can seem nearly impossible at some points of the year. Whether you are in a crowded market, too small of a market or in the offseason, finding leads for your moving services can be difficult in the […]
This is an overview of the new ad format being rolled-out across the United States by Google in certain industries and in certain markets. This is no longer in beta testing, but it is not in more than 10 markets for movers as of this writing (01/19). Here are the basics that you need […]
Marketing for your Moving Company is never easy. Moving services are typically not needed more than a few times over the course of the average person’s life. And since that is true, it means that the moving industry is a zero-sum game business. Either you get the moving lead or your competitor does. Marketing […]
Sales leads are the lifeblood of any company. All enterprises need sales leads. Having a steady source of leads is a necessity for any business to be profitable. And, of course, sales leads are vital in the Moving & Storage Industry. As an $18,000,000,000 a year business in the United States, there are obviously a […]
Do you know the three most important questions to ask a web design company before you hire them? Don’t worry! In this episode, we will go over the key info you nee to vet quality moving company web designers. We’ll tell you why website design for moving companies isn’t necessarily all about aesthetics or […]
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