If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is essentially unique in marketing because it is an industry that can be described as a […]
Category: Marketing
ON SALE: GOOGLE & FACEBOOK ADS
Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in an economic downturn, however, the benefits are rewarding from leading research. NO BIG […]
10 Statistics and Trends Predictions in Moving Advertising for 2019
The moving industry is more saturated and more consolidated than ever before. The proliferation of smaller, sometimes unlicensed help is making it harder for larger companies to compete on price. This might sound like bad news for companies as we move into the moving season, but there’s much to be done to position your moving […]
10 Free Advertising Tips For Moving Companies
Online advertising can be expensive. Instead of breaking the bank, you can utilize a few, useful tips to get free publicity. In the modern age, both social media and word-of-mouth strategies will catapult your business into the public eye if you use them strategically. Here is a list of awesome free advertisement opportunities for […]
Your Ultimate Guide to Generating Top Moving Leads
It seems as if moving leads are available anywhere you look now. From Google ads to SEO to lead aggregators, we’re always getting told of new places to find leads. If only it were that simple. Anyone in the moving industry knows no matter how many leads are sold or acquired each day, there are […]
10 Strategies to Help You Get More Moving leads
We started marketing for movers in 2010, and since that time we have seen just how many opportunities there are for moving company leads, and how many companies just aren’t taking advantage of those opportunities. In 2019, diversifying your lead generation strategies is going to be vital to your success. Shopping on the internet means […]
8 Ways to Differentiate Your Moving Company From Your Competition
Everyone wants to be different, but nowhere is that difference more important than moving company marketing. Service differentiation is a sort of free advertising for moving companies, using your product or services to help generate leads. It can, but doesn’t always, require an up-front cost of time and capital but pays off by making your […]
An Update for 2019: Google Guaranteed Lead Gen Ads
Sales leads are what all movers are after. In fact, sales leads are what all businesses are after. However, without having an office in a shopping mall, moving companies must rely on “being found” to get a lead. We’ve covered how to get sales leads in an earlier blog. One new and valuable way to […]
Google Adwords Management Tips for Moving Companies
No matter what type of business you own, turning profit is a top priority. For moving companies, that can seem nearly impossible at some points of the year. Whether you are in a crowded market, too small of a market or in the offseason, finding leads for your moving services can be difficult in the […]
Are “Google Guaranteed Ads” Important For Movers?
This is an overview of the new ad format being rolled-out across the United States by Google in certain industries and in certain markets. This is no longer in beta testing, but it is not in more than 10 markets for movers as of this writing (01/19). Here are the basics that you need to […]
10 Easy (& Not So Easy!) Tips to Promote your Moving Company
Marketing for your Moving Company is never easy. Moving services are typically not needed more than a few times over the course of the average person’s life. And since that is true, it means that the moving industry is a zero-sum game business. Either you get the moving lead or your competitor does. Marketing is […]
Generate Free Moving Leads For Moving Companies
Sales leads are the lifeblood of any company. All enterprises need sales leads. Having a steady source of leads is a necessity for any business to be profitable. And, of course, sales leads are vital in the Moving & Storage Industry. As an $18,000,000,000 a year business in the United States, there are obviously a […]
Podcast: 3 Questions You Need to Ask ANY Web Designer Before Hiring!
Do you know the three most important questions to ask a web design company before you hire them? Don’t worry! In this episode, we will go over the key info you nee to vet quality moving company web designers. We’ll tell you why website design for moving companies isn’t necessarily all about aesthetics or technical […]
Your One-Month Guide to Market Your Moving Company Effectively
This is your one-month guide to help you market your moving company. Learn how to define and reach your company goals, implement your marketing strategy, and measure your results. Broken down week by week, this guide will teach you how to market your company effectively. Week 1: Define your Goals As a mover, naturally, one […]
Why Moving Company Websites Suck (And What You Can Do About It)
This article is part one of our series: How to Build the Best Moving Company Website. Keep up to date on the latest web design tips to help your moving company grow by subscribing to our blog. We talk to movers every day. When your principal business is getting high quality moving leads for moving […]
