PPC Tips Archives - Marketers for Movers

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NEED MORE LEADS? GOOGLE WITH AI

Posted on June 13, 2023 by Bob Ottaway

AI is the buzz, but Google Ads actually uses it. Now you can buy Conversions…not just Clicks. The process of setting up the campaigns is more tedious and time-consuming, but it’s worth it. Here’s why: BUYING CONVERSIONS: It...

PPC Tips

datadeck.com

How to Optimize Google Ads for Moving Companies – 8 Expert Tips

Posted on October 18, 2021 by Bob Ottaway

When working on Google Ads, you may have seen an “Optimization Score” that Google provides. This is enticing, as you want your ads to run as efficiently and effectively as possible. This optimization score can be useful, as it...

PPC Tips

theincmagazine.com/whats-all-the-big-fuss-about-google-algorithms

What is Customer Match and Will It Help Your Moving Company?

Posted on July 23, 2021 by Bob Ottaway

There are a few ways for moving companies to get business, and many often use a combination of different methods. One of these ways is using pay-per-click advertising, the most famous of which is Google Ads, formerly known as...

PPC Tips

Pexels

Your Ultimate Guide to Moving Company Keywords (2023)

Posted on April 27, 2021 by Bob Ottaway

Search Engine Optimization or SEO is crucial in making sure that your moving business is showing up at the top of Google’s search results. Optimizing your website pages and content with the right keywords can help to get you...

PPC Tips

ADWORDS CLICK-THRU RATES 2-3%

Posted on June 16, 2020 by Bob Ottaway

Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your moving company. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The...

PPC Tips

Marketers for Movers

ON SALE: GOOGLE & FACEBOOK ADS

Posted on April 20, 2020 by Bob Ottaway

Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in...

Moving Lead Generation

Marketers for Movers

Your Ultimate Guide to Generating Top Moving Leads

Posted on June 19, 2019 by Bob Ottaway

It seems as if moving leads are available anywhere you look now. From Google ads to SEO to lead aggregators, we’re always getting told of new places to find leads. If only it were that simple. Anyone in the...

Moving Lead Generation

10 Strategies to Help You Get More Moving leads

Posted on May 16, 2019 by Bob Ottaway

We started marketing for movers in 2010, and since that time we have seen just how many opportunities there are for moving company leads, and how many companies just aren’t taking advantage of those opportunities. In 2019, diversifying...

Moving Lead Generation

Marketers for Movers

10 Moving Lead Generation Tactics for 2019

Posted on May 9, 2019 by Bob Ottaway

No matter how well thought out or beautifully designed your advertising campaign is, it’s a waste of time and money if it doesn’t lead to exclusive moving leads. With so much competition and everybody fighting for the same goal,...

Google Updates

Pixabay

An Update for 2019: Google Guaranteed Lead Gen Ads

Posted on March 18, 2019 by Bob Ottaway

Sales leads are what all movers are after. In fact, sales leads are what all businesses are after. However, without having an office in a shopping mall, moving companies must rely on “being found” to get a lead. We’ve...

PPC Tips

Google Adwords Management Tips for Moving Companies

Posted on February 5, 2019 by Bob Ottaway

No matter what type of business you own, turning profit is a top priority. For moving companies, that can seem nearly impossible at some points of the year. Whether you are in a crowded market, too small of a...

PPC Tips

Marketers for Movers

Are “Google Guaranteed Ads” Important For Movers?

Posted on January 19, 2019 by Bob Ottaway

This is an overview of the new ad format being rolled-out across the United States by Google in certain industries and in certain markets. This is no longer in beta testing, but it is not in more than...

Moving Lead Generation

10 Incredibly Helpful Tips on Marketing for Moving Companies

Posted on January 11, 2019 by Bob Ottaway

Tired of shelling out money to buy leads? Properly marketing your moving company means you will never have to again. You can get your brand in front of potential customers through a variety of means and turn them into...

Moving Lead Generation

clipart-library.com

How Do I Get More Business? Growing Your Moving Company Online

Posted on June 28, 2018 by Bob Ottaway

You’re wondering how to grow your business and increase sales. The truth of the matter is, 94% of people search the internet before they buy. It’s a fact you can’t escape. Growing your business online is, now more than...

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