All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key Performance Indicators (KPIs): CONTENT. If your content does not match “user intent” your site will not […]
Category: SEO Facts
ADWORDS CLICK-THRU RATES 2-3%
Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your moving company. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The first one only gets a CTR of 2-3% on average. This is comparable to paid […]
Zero-Sum Game
If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is essentially unique in marketing because it is an industry that can be described as a […]
MOVING SITE DROP? GOOGLE MAY UPDATE
Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise. Authoritativeness. Trustworthiness. This is your starting point with Google rankings. Some feel this update may […]
“THANK YOU” COVID
How you respond to death and destruction is what’s important. Nobody wanted this, but here we are. It’s how you respond that is key, and here are some timely suggestions: SUMMER MOVING SEASON: It’s here. If your sales team is not capitalizing on this, they should be. We know of no districts going back […]
ON SALE: GOOGLE & FACEBOOK ADS
Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in an economic downturn, however, the benefits are rewarding from leading research. NO BIG […]
TOP 18 NEW MOVING COMPANY SEO RANKING FACTORS FOR 2020
Do you have a website? If so, you probably want to maximize it to its full potential. Having a website is possibly the most important selling tool for your company; it allows potential customers to check out your services, learn more about you, understand your brand and, eventually, submit sales leads to you in the […]
18 New Moving Company SEO Ranking Factors | M4M Blog
Top 18 New Moving Company SEO Ranking Factors for 2019 Do you have a website? If so, I have a feeling that you’re not getting enough (or any) moving leads from it. If you were, you probably wouldn’t be reading this! And if you are getting leads, you must be wanting to get even more. […]
How To Outsource Your Sales Department
SOUNDS RISKY AND YET MOST MOVING COMPANIES DO IT. They have no lead generation system in place to grow their business. They rely mainly on outsiders. Here’s how the outsourcing is done, and why it’s self-destructive: Peak earning moving companies are in control of their own sales future. If you can’t develop your own business […]
Got Your September Moving Leads?
YIPEE! IT’S MAY, AND THE SUMMER MOVING SEASON IS UPON US! THE SKY IS THE LIMIT. You’ve got more business than you can handle. Why? Is it because you’re well-established and busy year-round? You’ve got a recognized brand name? You have a well-trafficked website that is generating lots of leads? OR…is it because all the […]
DON’T YOU JUST HATE IT: “MORE CHANGE”
YOU HEAR IT AT EVERY CONVENTION AND SALES MEETING YOU ATTEND, RIGHT? “Get ready for more change.” But how much does sales and marketing really change? Is this a come-on intended to get you to attend and/or listen? Maybe not. We think you’ll be quite surprised how something as mainstream as Golf is changing and […]
Tiger Woods’ Lessons for Movers
BIG COME-BACK LAST WEEKEND FOR TIGER. BUT WHAT CAN YOU LEARN FROM HIS WIN TO BOOST YOUR SALES? PERSEVERANCE: Formulate a multi-year “lead generation plan”. FAITH: Recognize that it does take some months to begin to pay off. CONCENTRATION: Don’t worry about the bigger players in your market and stick to your plan. IGNORE THE […]
New Artificial Intelligence Comes To AdWords
GOOGLE ADDS ARTIFICIAL INTELLIGENCE TO GET YOU BETTER RESULTS. Moving companies can test more headlines and ad descriptions, letting Google’s computers decide what to display. Maybe this will reduce costs. Here’s how: Write up to 15 different headlines Write up to 4 different ad descriptions of 90 characters each. Use “pins” to tell the computer […]
How Backlink SEO Can Help Your Moving Company Thrive
It is no secret that consumers today turn to Google whenever they need a product or service. Today, the moving and storage industry is full of fierce competition trying to grab every customer possible through using Google. Well how do you compete and get your moving company’s website on page one of Google? Simple. Backlinking. […]
Why You Should Choose a No Contract SEO Company
Deciding on an SEO agency can be a difficult choice. There is a lot of pressure to make the right choice in choosing your source for acquiring online leads. Just like choosing the right salesman can be important to getting a lot of revenue, having a successful optimization strategy for your moving company can make […]
