Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping: Online content that captures someone’s attention enough to stop them from scrolling. Source: New York Times, page B1, 12/01/20. Ways to achieve thumb-stopping for your website: Expertise: Does your site clearly convey your expertise […]
If you have been keeping up with our Marketers for Movers blog the past few weeks you know that the new metrics based on Core Web Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit the basics: FAST LOAD SPEED. Google is not kidding around here. The […]
How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google. About page experience The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and […]
ANSWER: To get his ranking up! How about you? How about your site? As we head into the off season, how are you going to get sales leads to keep your business running strong? Buy moving leads? (Pretty much now converting at only 3%.) Buy AdWords? (Can work well if written aggressively. Still […]
QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your website to Positions 1-5 on Google for as many keyword searches as possible, it is important to know that your site’s images are extremely important. While Google’s John Mueller is quoted as saying […]
All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key Performance Indicators (KPIs): CONTENT. If your content does not match “user intent” your site will […]
If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is essentially unique in marketing because it is an industry that can be described as a […]
Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise. Authoritativeness. Trustworthiness. This is your starting point with Google rankings. Some feel this update may have […]
How you respond to death and destruction is what’s important. Nobody wanted this, but here we are. It’s how you respond that is key, and here are some timely suggestions: SUMMER MOVING SEASON: It’s here. If your sales team is not capitalizing on this, they should be. We know of no districts going back this […]
Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in an economic downturn, however, the benefits are rewarding from leading research. NO BIG INVESTMENT: Because you […]
Do you have a website? If so, you probably want to maximize it to its full potential. Having a website is possibly the most important selling tool for your company; it allows potential customers to check out your services, learn more about you, understand your brand and, eventually, submit sales leads to you in […]
Do you have a website? If so, I have a feeling that you’re not getting enough (or any) moving leads from it. If you were, you probably wouldn’t be reading this! And if you are getting leads, you must be wanting to get even more. Who Is This Blog For? If that is true, then […]
SOUNDS RISKY AND YET MOST MOVING COMPANIES DO IT. They have no lead generation system in place to grow their business. They rely mainly on outsiders. Here’s how the outsourcing is done, and why it’s self-destructive: Peak earning moving companies are in control of their own sales future. If you can’t develop your own business […]
YIPEE! IT’S MAY, AND THE SUMMER MOVING SEASON IS UPON US! THE SKY IS THE LIMIT. You’ve got more business than you can handle. Why? Is it because you’re well-established and busy year-round? You’ve got a recognized brand name? You have a well-trafficked website that is generating lots of leads? OR…is it because all the […]
YOU HEAR IT AT EVERY CONVENTION AND SALES MEETING YOU ATTEND, RIGHT? “Get ready for more change.” But how much does sales and marketing really change? Is this a come-on intended to get you to attend and/or listen? Maybe not. We think you’ll be quite surprised how something as mainstream as Golf is changing and […]
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