As we mentioned a few weeks ago, Google is now only basing your website’s ranking on your mobile version. This has made some of our clients grumpy (to be polite) and some of our staff disappointed. Why? Read on: NEW STRATEGY: This is the first time in our internet lives that we can’t […]
Category: SEO Facts
Mobile-First Indexing
As was announced last year, Google will now only base your site’s ranking on its Search Pages by your mobile site’s authority. As some sites with the same content do often have different ranking factors, such as site speed, this is very important. EXECUTIVE SUMMARY WHAT: The mobile version of your website, how […]
PRIVACY CONCERNS WILL AFFECT AD TARGETING
The “battle cry” far and wide has been about consumers of the internet’s privacy. CEO after CEO has been paraded through Washington to be cross-examined about what information their company is collecting on “unknowing” users. As consumers, we appreciate the guard. As moving companies, it makes our job tougher. Nobody knows at […]
MOVING COMPANIES SHOULD MOVE TOWARD MORE STORAGE IN 2021
Once there were passenger cars on railroad trains. Once there were daily newspapers in every town. Once upon a time, there were even stock brokers. Now, we’re not going to say they are all gone forever, but for the most part, they are no longer relevant. So what about moving companies? It’s been […]
SALES LEADS BEGIN WITH “THUMB-STOPPING”
Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping: Online content that captures someone’s attention enough to stop them from scrolling. Source: New York Times, page B1, 12/01/20. Ways to achieve thumb-stopping for your website: Expertise: Does your site clearly convey your expertise […]
SITE SPEED. SITE SPEED. SITE SPEED.
If you have been keeping up with our Marketers for Movers blog the past few weeks you know that the new metrics based on Core Web Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit the basics: FAST LOAD SPEED. Google is not kidding around here. The […]
NEW GOOGLE DEMANDS FOR 2021
How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google. About page experience The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and […]
WHY DID TIGER WOODS STUDY SEO?
ANSWER: To get his ranking up! How about you? How about your site? As we head into the off season, how are you going to get sales leads to keep your business running strong? Buy moving leads? (Pretty much now converting at only 3%.) Buy AdWords? (Can work well if written aggressively. Still […]
STOCK PHOTOGRAPHY:
No Harm. No Help.
QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your website to Positions 1-5 on Google for as many keyword searches as possible, it is important to know that your site’s images are extremely important. While Google’s John Mueller is quoted as saying […]
WEBSITE NOT GETTING LEADS?
All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key Performance Indicators (KPIs): CONTENT. If your content does not match “user intent” your site will […]
Zero-Sum Game
If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is essentially unique in marketing because it is an industry that can be described as a […]
MOVING SITE DROP? GOOGLE MAY UPDATE
Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise. Authoritativeness. Trustworthiness. This is your starting point with Google rankings. Some feel this update may have […]
“THANK YOU” COVID
How you respond to death and destruction is what’s important. Nobody wanted this, but here we are. It’s how you respond that is key, and here are some timely suggestions: SUMMER MOVING SEASON: It’s here. If your sales team is not capitalizing on this, they should be. We know of no districts going back this […]
ON SALE: GOOGLE & FACEBOOK ADS
Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in an economic downturn, however, the benefits are rewarding from leading research. NO BIG INVESTMENT: Because you […]
TOP 18 NEW MOVING COMPANY SEO RANKING FACTORS FOR 2020
Do you have a website? If so, you probably want to maximize it to its full potential. Having a website is possibly the most important selling tool for your company; it allows potential customers to check out your services, learn more about you, understand your brand and, eventually, submit sales leads to you in […]
