It’s a fairly common problem: Your site is on Page One of Google, but you get very few moving leads from the site. What’s wrong? It’s important that your website is truly a service to your prospects. That means observing the most famous radio station call letters of all: WII-FM. “WHAT’S IN IT FOR ME?” […]
Category: SEO Facts
A FIST FULL OF BENJAMINS TO HIRE
We hear it from every client coast to coast. No part of the country has been spared. All of you are turning away business due to lack of help. So, what is working today? JOB SITES: No. They are flooded with Help Wanted ads. FACEBOOK LEAD GEN: No. Few leads anymore. We’ve tried it in […]
Why You Should Beef Up Your “APARTMENT MOVERS” Page
Why is this important today? COVID again changes our moving world according to this past Friday’s WSJ in which they renamed their Mansion Section “The Rentals Issue”: WORKER SHORTAGE: This is not news to any moving company but it is impacting high-paid white-collar jobs too. WORKER PERKS: In order to induce prospective workers to take […]
MOBILE FIRST INDEXING: Does Your Mobile Site Load in Under 3 Seconds?
What does this mean to you and why is it important? Our takeaways: GOOGLE’S SHARE OF ALL WEBSITE SEARCHES IN THE U.S.: 88.83% in April. ONLY MOBILE MATTERS: Google is only indexing your mobile site as of March. This means getting to Page One on Google is determined by the mobile version of your site. […]
Real Estate Market Trends: $380,000 Home Sales Price in March
What does this mean to you and why is it important? Our takeaways: MORE POTENTIAL CUSTOMERS: With median sales prices of homes up 18% alone in March, the pool of potential customers for a full-service move is increasing. Since Residential Moving is a zero-sum game “with the winner take all,” you have got to have […]
Two Common Website SEO Mistakes
What are these SEO mistakes that so many make on their websites? All stock images Google reviews that are dated or lacking entirely. This is not new news if you are a regular reader of this email newsletter. We have said it before, and we still see it on so many, many sites. This is […]
SEO PROFITS: Why Is SEO So Profitable
It’s profitable for moving companies that have taken the leap because the potential customer finds it more engaging resulting in more leads. How do we know for sure, and it’s not just opinion? Here’s how in brief: GOOGLE ANALYTICS REPORTS: Go to Acquisition>All Traffic>Source/Medium. Find the line that is titled: Organic. Look for the column […]
CORE WEB VITALS: Google “Page Experience” Rankings Begin Next Week
This has been a long time coming. Here’s what we believe now according to research performed by Searchmetrics and relayed by Marcus Tober in Voices of Search podcast #475: Based on a review of 2,000,000 websites. More than 50% in US fail both Largest Contentful Paint and First Input Delay loading benchmarks as established by […]
Grumpy Over Mobile-Only Indexing?
As we mentioned a few weeks ago, Google is now only basing your website’s ranking on your mobile version. This has made some of our clients grumpy (to be polite) and some of our staff disappointed. Why? Read on: NEW STRATEGY: This is the first time in our internet lives that we can’t […]
Mobile-First Indexing
As was announced last year, Google will now only base your site’s ranking on its Search Pages by your mobile site’s authority. As some sites with the same content do often have different ranking factors, such as site speed, this is very important. EXECUTIVE SUMMARY WHAT: The mobile version of your website, how […]
PRIVACY CONCERNS WILL AFFECT AD TARGETING
The “battle cry” far and wide has been about consumers of the internet’s privacy. CEO after CEO has been paraded through Washington to be cross-examined about what information their company is collecting on “unknowing” users. As consumers, we appreciate the guard. As moving companies, it makes our job tougher. Nobody knows at […]
MOVING COMPANIES SHOULD MOVE TOWARD MORE STORAGE IN 2021
Once there were passenger cars on railroad trains. Once there were daily newspapers in every town. Once upon a time, there were even stock brokers. Now, we’re not going to say they are all gone forever, but for the most part, they are no longer relevant. So what about moving companies? It’s been […]
SALES LEADS BEGIN WITH “THUMB-STOPPING”
Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping: Online content that captures someone’s attention enough to stop them from scrolling. Source: New York Times, page B1, 12/01/20. Ways to achieve thumb-stopping for your website: Expertise: Does your site clearly convey your expertise […]
SITE SPEED. SITE SPEED. SITE SPEED.
If you have been keeping up with our Marketers for Movers blog the past few weeks you know that the new metrics based on Core Web Vitals kick in sometime in 2021. That’s only seven weeks away. Are you ready? Let’s hit the basics: FAST LOAD SPEED. Google is not kidding around here. The […]
NEW GOOGLE DEMANDS FOR 2021
How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google. About page experience The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and […]
