SEO Facts

GOOGLE SEARCH RESULTS CHANGING Google has seen the writing on the wall and has been forced to change its search results layout. With the advent of ChatGPT, Perplexity and Claude, they realize the “10 blue lines” of the last...

STAYIN’ ALIVE IN ‘25 It’s June already, and the historically huge summer selling season is upon us. How are you feeling? Our gauge of the marketplace from coast to coast is that the big are getting bigger, and that...

GOOGLE SEARCH UNDER ATTACK. WHAT IT MEANS TO YOU. It’s happening. The new AI tools like ChatGPT are being used for searches, and Google is fighting back. Will this affect your website’s traffic and clicks? Here’s the latest: MORE...

CAN YOU ADMIT YOU’RE WRONG? We talk to dozens of movers a month who are looking to get more business. A big stumbling block here is being able to listen to the experts, view the data, and then be...

OFFERING PRICING OPTIONS It’s time to pivot, if you haven’t already. It’s time to make sure that your sales strategy is to offer prospects different pricing options. Is this your first choice? Probably not, but it’s the new reality....

HERE’S LOOKING AT 2025 It’s already April, and we’re wondering how the year will shake out for our industry. At least the new tariffs don’t bring us to our knees like the Federal Reserve Bank has already done. But...

TRIED EVERYTHING WITH NO RESULTS? We hear it almost every day: “I’ve been with other SEO companies with no results”. There is no question that being successful at making SEO work is very difficult. We know; we’ve been at...

HOMESAFE ALLIANCE BLOWBACK It’s important to provide you with relevant comments we receive on articles we write for this newsletter. As the famous newscaster Paul Harvey used to say: “Now here’s the rest of the story.” Many of you...

HomeSafe Alliance Update Here’s a quick overview of what’s happening at Home Safe Alliance (HSA), according to our sources in the moving and storage industry: REGISTRATION: To be part of the military moving program you must register and get...

WHY PUT A VIRTUAL ASSISTANT ON YOUR WEBSITE? It’s a question that you are probably asking yourself: Why do I need to add a virtual assistant to my website? It’s certainly a fair question. Rather than answering the question...

LEAPFROG THE COMPETITION WITH OUR VIRTUAL ASSISTANT It’s not often that we make the news, but this week, we will. We have spent months developing a chatbot that will provide your visitors with vital information and truly engage with...

THEY’RE NOT JUST HIRING A MOVER. THEY ARE HIRING YOU. Why aren’t you getting leads from your website? Why is your traffic so low? Why do visitors pass your site by? We get asked those questions almost every day....

POST FAKE GOOGLE REVIEWS. GET SANCTIONED. It’s all part of a new offer from Google to the UK Competition And Markets Authority. Some delisting of Google Business Profiles (GBP) is already occurring in the US, but we have never...

BUSINESS CONSOLIDATION IS HERE Consolation. Is it right for you? We’re seeing it more and more, and here’s what our recent experience has been with it. We’re hoping it will give you some more important insight into whether it’s...

How Buying Paid Leads Hurts You Our phones are ringing off the hook. “Do you sell leads?” Yes, it’s that time of year when business slows down and you need “instant sales.” The problem is that there are few...