SEO Facts

QUESTION: Does stock photography hurt your page rank? No.   Since the goal of your SEO strategy should be to get your website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...

If you think that competition is greater than it ever has been, you are correct.  If you think sales revenue is harder to come by, you are correct.  Here’s why:   OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry...

SOUNDS RISKY AND YET MOST MOVING COMPANIES DO IT. They have no lead generation system in place to grow their business. They rely mainly on outsiders. Here’s how the outsourcing is done, and why it’s self-destructive: Peak earning moving...

YOU HEAR IT AT EVERY CONVENTION AND SALES MEETING YOU ATTEND, RIGHT? “Get ready for more change.” But how much does sales and marketing really change? Is this a come-on intended to get you to attend and/or listen? Maybe...

GOOGLE ADDS ARTIFICIAL INTELLIGENCE TO GET YOU BETTER RESULTS. Moving companies can test more headlines and ad descriptions, letting Google’s computers decide what to display. Maybe this will reduce costs. Here’s how: Write up to 15 different headlines Write...