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Gabriela from the Student Team / medium.com

WEBSITE NOT GETTING LEADS?

Posted on June 29, 2020 by Bob Ottaway

All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key...

SEO Facts

Zero-Sum Game

Posted on June 11, 2020 by Bob Ottaway

If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry...

SEO Facts

Pixabay

MOVING SITE DROP? GOOGLE MAY UPDATE

Posted on June 1, 2020 by Bob Ottaway

Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise....

Moving Industry Updates

“THANK YOU” COVID

Posted on May 18, 2020 by Bob Ottaway

How you respond to death and destruction is what’s important. Nobody wanted this, but here we are. It’s how you respond that is key, and here are some timely suggestions: SUMMER MOVING SEASON: It’s here. If your sales team...

PPC Tips

Marketers for Movers

ON SALE: GOOGLE & FACEBOOK ADS

Posted on April 20, 2020 by Bob Ottaway

Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in...

SEO Facts

Marketers for Movers

TOP 18 NEW MOVING COMPANY SEO RANKING FACTORS FOR 2020

Posted on March 17, 2020 by Bob Ottaway

Do you have a website? If so, you probably want to maximize it to its full potential. Having a website is possibly the most important selling tool for your company; it allows potential customers to check out your...

SEO Facts

How To Outsource Your Sales Department

Posted on May 7, 2019 by Bob Ottaway

SOUNDS RISKY AND YET MOST MOVING COMPANIES DO IT. They have no lead generation system in place to grow their business. They rely mainly on outsiders. Here’s how the outsourcing is done, and why it’s self-destructive: Peak earning moving...

SEO Facts

Marketers for Movers

Got Your September Moving Leads?

Posted on April 30, 2019 by Bob Ottaway

YIPEE! IT’S MAY, AND THE SUMMER MOVING SEASON IS UPON US! THE SKY IS THE LIMIT. You’ve got more business than you can handle. Why? Is it because you’re well-established and busy year-round? You’ve got a recognized brand name?...

SEO Facts

DON’T YOU JUST HATE IT: “MORE CHANGE”

Posted on April 25, 2019 by Bob Ottaway

YOU HEAR IT AT EVERY CONVENTION AND SALES MEETING YOU ATTEND, RIGHT? “Get ready for more change.” But how much does sales and marketing really change? Is this a come-on intended to get you to attend and/or listen? Maybe...

SEO Facts

topendsports.com

Tiger Woods’ Lessons for Movers

Posted on April 22, 2019 by Bob Ottaway

BIG COME-BACK LAST WEEKEND FOR TIGER. BUT WHAT CAN YOU LEARN FROM HIS WIN TO BOOST YOUR SALES? PERSEVERANCE: Formulate a multi-year “lead generation plan”. FAITH: Recognize that it does take some months to begin to pay off. CONCENTRATION:...

SEO Facts

New Artificial Intelligence Comes To AdWords

Posted on April 2, 2019 by Bob Ottaway

GOOGLE ADDS ARTIFICIAL INTELLIGENCE TO GET YOU BETTER RESULTS. Moving companies can test more headlines and ad descriptions, letting Google’s computers decide what to display. Maybe this will reduce costs. Here’s how: Write up to 15 different headlines Write...

Moving Lead Generation

Can Your Content Marketing Bring Free Sales Leads?

Posted on January 11, 2018 by Bob Ottaway

Did you know YouTube is the second largest search engine online today, that no one’s really keeping up with the Kardashians anymore and that Paris Hilton is making a comeback? Do you remember sitting down to read a content...

SEO Facts

aupair.com/en/au-pair-blog/for-au-pair/smartphone-addiction.php

Users Spend Almost 3 Hours a Day on Smartphone

Posted on April 10, 2017 by Bob Ottaway

Research shows that the average Smartphone usage per day is now 2 hours and 51 minutes. Really. This is for all people in the US 18+ measured in December 2016. This is more than double the daily use of...

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