SEO Facts

Stop obsessing about the cost of individual sales leads.  That’s old-school thinking about how you analyzed your results when you were buying leads.  But buying leads doesn’t work anymore due to the ultra-low conversion rate, so now it’s time...

Here’s something that you can do all on your own without needing to follow Google’s Quality Raters Guidelines:  It’s create…if you don’t already have one… update and write with great detail about your company on your website’s About Us...

The big news here is that for the first time, Google is able to enforce its Quality Guidelines, so while they have been around for a while, they were issued but not able to be truly enforced.  Now, with...

Since moving is so closely tied to home sales and sales have slowed to a more than two decades slow pace, we have to plan accordingly and pivot.  Here are our recommendations: TRADE DOWN:  The big residential homes are...

When we first started our sales consulting for moving companies, I couldn’t believe how many movers were “buying leads”. In fact, based on our discussions with hundreds of you, we believe more than 30,000 leads were being sold a...

We know that you hear it from lots of people in SEO: Shortcuts, schemes, hacks, page design, colors, you name it.  It’s out there.   The fact is, Google is too smart for that now.  They have trained their machines...

Many moving companies are having a tough year. We’re hearing seasoned companies off 45% and more. Some struggling with payroll. Some not knowing if they can make it. If you’re not feeling as much pain, now is the time...

We talk to dozens of moving companies every week.  It gives us a pretty accurate view of the business, and on a national basis.  Our findings: IT’S SLOW:  Even by 2019 standards, business is down because home sales are...

As we discussed two weeks ago, website rankings are in flux. It’s one thing for sites that are breaking the rules, or keyword stuffing or worse, but Google is now devaluing websites that, up till now, have performed very...

“Zero-click searches may mean that users’ queries are resolved right on the results page.” Search Engine Land, George Nguyen, 03/22/21. As Google adds more and more features to its Search Engine Results Pages (SERP) your website’s listing gets pushed...

You are probably aware of the difference:  Google Guaranteed (Local Services Ads) are strictly leads…not advertising.   Google AdWords (now Google Ads) is advertising and we are seeing improving conversion rates.  Here’s the Executive Read: GOOGLE GUARANTEED:  Google has...

As we’re all scrambling for business, it is nice to see that moving leads are on the rise.  Sure, our industry is seasonal, and it was a slow winter, but now “the sun is coming out.”  Here’s what we...

Video Marketing is the use of video to promote or market your moving company.  This form of marketing is exploding and should be made a part of your marketing mix.  Here’s why: 31% of marketers add video to improve...