SEO Facts

It’s profitable for moving companies that have taken the leap because the potential customer finds it more engaging resulting in more leads. How do we know for sure, and it’s not just opinion? Here’s how in brief: GOOGLE ANALYTICS...

This has been a long time coming. Here’s what we believe now according to research performed by Searchmetrics and relayed by Marcus Tober in Voices of Search podcast #475: Based on a review of 2,000,000 websites. More than 50%...

  As we mentioned a few weeks ago, Google is now only basing your website’s ranking on your mobile version.  This has made some of our clients grumpy (to be polite) and some of our staff disappointed.  Why?  Read...

The problem is universal, all movers are experiencing a vanishing labor pool for Drivers as well as Crew.  Now with a new round of stimulus checks, the problem will only be exacerbated.    WHAT DOESN’T WORK IN GETTING APPLICATIONS:...

As was announced last year, Google will now only base your site’s ranking on its Search Pages by your mobile site’s authority. As some sites with the same content do often have different ranking factors, such as site speed,...

  The “battle cry” far and wide has been about consumers of the internet’s privacy.  CEO after CEO has been paraded through Washington to be cross-examined about what information their company is collecting on “unknowing” users.     As consumers,...

Once there were passenger cars on railroad trains.  Once there were daily newspapers in every town.  Once upon a time, there were even stock brokers.   Now, we’re not going to say they are all gone forever, but for...

Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.”   Thumb-stopping:  Online content that captures someone’s attention enough to stop them from scrolling.  Source: New York Times, page B1, 12/01/20.  ...

If you have been keeping up with our Marketers for Movers blog the past few weeks you know that the new metrics based on Core Web Vitals kick in sometime in 2021. That’s only seven weeks away. Are you...

How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google. About page experience The page experience signal measures aspects of how users perceive the experience of interacting with a web page....

ANSWER: To get his ranking up!   How about you? How about your site? As we head into the off season, how are you going to get sales leads to keep your business running strong?   Buy moving leads?...

QUESTION: Does stock photography hurt your page rank? No.   Since the goal of your SEO strategy should be to get your website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...

  All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key...

If you think that competition is greater than it ever has been, you are correct.  If you think sales revenue is harder to come by, you are correct.  Here’s why:   OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry...

Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise....