Why do I need to invest in SEO? What is SEO? SEO Components for Content SEO Components for Google Design and UX (User Experience) Link Building Tracking and Measuring Executive Summary In a day and age where the Internet reigns supreme, having your moving company appear on the first page of search results is the […]
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SEO 2021 — Mandatory for Google page 1
WHY? To get moving leads, your site needs traffic. To get traffic, your site needs to be shown by Google on page 1, because over 90% of visitors do not go beyond page 1. WHY? Moving leads are a function of clicks to your site, and clicks are a function of prospects seeing your site […]
SITE PROBLEM?: GOOGLE CORE UPDATE 12/3/20
Google began a new core update on December 3rd. They take about two weeks to totally roll out. All SEO research companies agree it was important. More important than the update in May 2020. If your site lost page rank, here is what you should know as provided by Google first-hand: This core update […]
How to Get More Moving Leads in 2020
Every year, the moving industry seems to get more competitive. Even in 2020, moving companies find that business is doing well, since the moving industry has been deemed an essential service in every state. One of the keys to a successful moving company is to keep leads coming in throughout the year. In the […]
NEW GOOGLE RANKING FACTOR: Part 3
Our third Google Core Web Vital and the final in this series of new Key Performance Indicators that Google will be looking at in partially determining your site’s PageRank. WHAT: Three new “core web vitals.” This third one is the Cumulative Layout Shift (CLS). This measures the visual stability of your page and how good the […]
NEW GOOGLE RANKING FACTOR: Part 2
In a rare pre-announcement, Google has stated that website design will make a difference in getting to Page One. Since Page One is the difference between lots of leads and just a few leads, this is a must-read for any moving company. WHAT: Three new “core web vitals.” The second one is the First Input Delay. […]
7 SEO Tips for Movers
Search Engine Optimization (SEO) is one of the best ways to generate local sales leads for your moving & storage company. By optimizing your moving company website for being found by search engines, like Google, you will see your sales soar. But what do search engines look for when choosing how to rank pages […]
YELP YELPS. GOOGLE SUSPENDS.
Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of the coronavirus and their main advertiser, restaurants, cancelling their ads. In addition, Google has announced the suspension of all new customer reviews until further notice. What does this mean for your moving company’s sales? In […]
HOW TO GAIN MARKET SHARE IN A DISRUPTION
Only when the status quo is disrupted by any type of change can the established order be changed. This can mean a change in your market share. While 90% of you will not want to pursue this strategy, it’s that minority who will profit. First of all, nobody wants a pandemic such as this to […]
How to Talk to Your Moving Crew, Clients About COVID-19
It’s no secret that we’re in the middle of uncertain, unprecedented times. It’s difficult to talk about something that is constantly changing and disrupting lives, like the coronavirus. As the pandemic closes in on the United States, moving and storage is considered an essential business in most states that have ordered lockdowns. This is good […]
GETTING SALES IN A ZERO-SUM INDUSTRY
If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is essentially unique in marketing because it is an industry that can be described as a “Zero […]
