Maybe you’ve just started your very own moving company or bought one. Or you’ve inherited a family business you want to keep going into the next generation. Keeping your moving company afloat is one thing, but expanding it is another. Moving is also a unique industry. Demand is extremely high during the summer and dries […]
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YELP YELPS. GOOGLE SUSPENDS.
Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of the coronavirus and their main advertiser, restaurants, cancelling their ads. In addition, Google has announced the suspension of all new customer reviews until further notice. What does this mean for your moving company’s sales? In […]
HOW TO GAIN MARKET SHARE IN A DISRUPTION
Only when the status quo is disrupted by any type of change can the established order be changed. This can mean a change in your market share. While 90% of you will not want to pursue this strategy, it’s that minority who will profit. First of all, nobody wants a pandemic such as this to […]
How to Talk to Your Moving Crew, Clients About COVID-19
It’s no secret that we’re in the middle of uncertain, unprecedented times. It’s difficult to talk about something that is constantly changing and disrupting lives, like the coronavirus. As the pandemic closes in on the United States, moving and storage is considered an essential business in most states that have ordered lockdowns. This is good […]
GETTING SALES IN A ZERO-SUM INDUSTRY
If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is essentially unique in marketing because it is an industry that can be described as a “Zero […]
