Only when the status quo is disrupted by any type of change can the established order be changed. This can mean a change in your market share. While 90% of you will not want to pursue this strategy, it’s that minority who will profit. First of all, nobody wants a pandemic such as this to […]
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How to Talk to Your Moving Crew, Clients About COVID-19
It’s no secret that we’re in the middle of uncertain, unprecedented times. It’s difficult to talk about something that is constantly changing and disrupting lives, like the coronavirus. As the pandemic closes in on the United States, moving and storage is considered an essential business in most states that have ordered lockdowns. This is good […]
GETTING SALES IN A ZERO-SUM INDUSTRY
If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry is essentially unique in marketing because it is an industry that can be described as a “Zero […]
