There are a few ways for moving companies to get business, and many often use a combination of different methods. One of these ways is using pay-per-click advertising, the most famous of which is Google Ads, formerly known as Google Adwords. Now, Google Ads has a new feature. It’s called Customer Match and it is […]
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MOBILE FIRST INDEXING: Does Your Mobile Site Load in Under 3 Seconds?
What does this mean to you and why is it important? Our takeaways: GOOGLE’S SHARE OF ALL WEBSITE SEARCHES IN THE U.S.: 88.83% in April. ONLY MOBILE MATTERS: Google is only indexing your mobile site as of March. This means getting to Page One on Google is determined by the mobile version of your site. […]
Real Estate Market Trends: $380,000 Home Sales Price in March
What does this mean to you and why is it important? Our takeaways: MORE POTENTIAL CUSTOMERS: With median sales prices of homes up 18% alone in March, the pool of potential customers for a full-service move is increasing. Since Residential Moving is a zero-sum game “with the winner take all,” you have got to have […]
SEO PROFITS: Why Is SEO So Profitable
It’s profitable for moving companies that have taken the leap because the potential customer finds it more engaging resulting in more leads. How do we know for sure, and it’s not just opinion? Here’s how in brief: GOOGLE ANALYTICS REPORTS: Go to Acquisition>All Traffic>Source/Medium. Find the line that is titled: Organic. Look for the column […]
Your Ultimate Guide to Moving Company Keywords (2021)
Search Engine Optimization or SEO is crucial in making sure that your moving business is showing up at the top of Google’s search results. Optimizing your website pages and content with the right keywords can help to get you there. In the beginning, choosing the right keywords for your website can be difficult to decide. […]
CORE WEB VITALS: Google “Page Experience” Rankings Begin Next Week
This has been a long time coming. Here’s what we believe now according to research performed by Searchmetrics and relayed by Marcus Tober in Voices of Search podcast #475: Based on a review of 2,000,000 websites. More than 50% in US fail both Largest Contentful Paint and First Input Delay loading benchmarks as established by […]
Grumpy Over Mobile-Only Indexing?
As we mentioned a few weeks ago, Google is now only basing your website’s ranking on your mobile version. This has made some of our clients grumpy (to be polite) and some of our staff disappointed. Why? Read on: NEW STRATEGY: This is the first time in our internet lives that we can’t […]
Tips For Advertising For Drivers/Crew
The problem is universal, all movers are experiencing a vanishing labor pool for Drivers as well as Crew. Now with a new round of stimulus checks, the problem will only be exacerbated. WHAT DOESN’T WORK IN GETTING APPLICATIONS: FACEBOOK: May get lots of interest, but nobody shows up. We hear this from moving client […]
Mobile-First Indexing
As was announced last year, Google will now only base your site’s ranking on its Search Pages by your mobile site’s authority. As some sites with the same content do often have different ranking factors, such as site speed, this is very important. EXECUTIVE SUMMARY WHAT: The mobile version of your website, how […]
SEO Guide for Moving Companies 2021
Why do I need to invest in SEO? What is SEO? SEO Components for Content SEO Components for Google Design and UX (User Experience) Link Building Tracking and Measuring Executive Summary In a day and age where the Internet reigns supreme, having your moving company appear on the first page of search results is the […]
SEO 2021 — Mandatory for Google page 1
WHY? To get moving leads, your site needs traffic. To get traffic, your site needs to be shown by Google on page 1, because over 90% of visitors do not go beyond page 1. WHY? Moving leads are a function of clicks to your site, and clicks are a function of prospects seeing your site […]
SITE PROBLEM?: GOOGLE CORE UPDATE 12/3/20
Google began a new core update on December 3rd. They take about two weeks to totally roll out. All SEO research companies agree it was important. More important than the update in May 2020. If your site lost page rank, here is what you should know as provided by Google first-hand: This core update […]
How to Get More Moving Leads in 2020
Every year, the moving industry seems to get more competitive. Even in 2020, moving companies find that business is doing well, since the moving industry has been deemed an essential service in every state. One of the keys to a successful moving company is to keep leads coming in throughout the year. In the […]
NEW GOOGLE RANKING FACTOR: Part 3
Our third Google Core Web Vital and the final in this series of new Key Performance Indicators that Google will be looking at in partially determining your site’s PageRank. WHAT: Three new “core web vitals.” This third one is the Cumulative Layout Shift (CLS). This measures the visual stability of your page and how good the […]
NEW GOOGLE RANKING FACTOR: Part 2
In a rare pre-announcement, Google has stated that website design will make a difference in getting to Page One. Since Page One is the difference between lots of leads and just a few leads, this is a must-read for any moving company. WHAT: Three new “core web vitals.” The second one is the First Input Delay. […]
