It’s profitable for moving companies that have taken the leap because the potential customer finds it more engaging resulting in more leads. How do we know for sure, and it’s not just opinion? Here’s how in brief: GOOGLE ANALYTICS REPORTS: Go to Acquisition>All Traffic>Source/Medium. Find the line that is titled: Organic. Look for the column […]
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Your Ultimate Guide to Moving Company Keywords (2021)
Search Engine Optimization or SEO is crucial in making sure that your moving business is showing up at the top of Google’s search results. Optimizing your website pages and content with the right keywords can help to get you there. In the beginning, choosing the right keywords for your website can be difficult to decide. […]
CORE WEB VITALS: Google “Page Experience” Rankings Begin Next Week
This has been a long time coming. Here’s what we believe now according to research performed by Searchmetrics and relayed by Marcus Tober in Voices of Search podcast #475: Based on a review of 2,000,000 websites. More than 50% in US fail both Largest Contentful Paint and First Input Delay loading benchmarks as established by […]
Grumpy Over Mobile-Only Indexing?
As we mentioned a few weeks ago, Google is now only basing your website’s ranking on your mobile version. This has made some of our clients grumpy (to be polite) and some of our staff disappointed. Why? Read on: NEW STRATEGY: This is the first time in our internet lives that we can’t […]
Tips For Advertising For Drivers/Crew
The problem is universal, all movers are experiencing a vanishing labor pool for Drivers as well as Crew. Now with a new round of stimulus checks, the problem will only be exacerbated. WHAT DOESN’T WORK IN GETTING APPLICATIONS: FACEBOOK: May get lots of interest, but nobody shows up. We hear this from moving client […]
Mobile-First Indexing
As was announced last year, Google will now only base your site’s ranking on its Search Pages by your mobile site’s authority. As some sites with the same content do often have different ranking factors, such as site speed, this is very important. EXECUTIVE SUMMARY WHAT: The mobile version of your website, how […]
SEO Guide for Moving Companies 2021
Why do I need to invest in SEO? What is SEO? SEO Components for Content SEO Components for Google Design and UX (User Experience) Link Building Tracking and Measuring Executive Summary In a day and age where the Internet reigns supreme, having your moving company appear on the first page of search results is the […]
SEO 2021 — Mandatory for Google page 1
WHY? To get moving leads, your site needs traffic. To get traffic, your site needs to be shown by Google on page 1, because over 90% of visitors do not go beyond page 1. WHY? Moving leads are a function of clicks to your site, and clicks are a function of prospects seeing your site […]
SITE PROBLEM?: GOOGLE CORE UPDATE 12/3/20
Google began a new core update on December 3rd. They take about two weeks to totally roll out. All SEO research companies agree it was important. More important than the update in May 2020. If your site lost page rank, here is what you should know as provided by Google first-hand: This core update […]
How to Get More Moving Leads in 2020
Every year, the moving industry seems to get more competitive. Even in 2020, moving companies find that business is doing well, since the moving industry has been deemed an essential service in every state. One of the keys to a successful moving company is to keep leads coming in throughout the year. In the […]
NEW GOOGLE RANKING FACTOR: Part 3
Our third Google Core Web Vital and the final in this series of new Key Performance Indicators that Google will be looking at in partially determining your site’s PageRank. WHAT: Three new “core web vitals.” This third one is the Cumulative Layout Shift (CLS). This measures the visual stability of your page and how good the […]
NEW GOOGLE RANKING FACTOR: Part 2
In a rare pre-announcement, Google has stated that website design will make a difference in getting to Page One. Since Page One is the difference between lots of leads and just a few leads, this is a must-read for any moving company. WHAT: Three new “core web vitals.” The second one is the First Input Delay. […]
7 SEO Tips for Movers
Search Engine Optimization (SEO) is one of the best ways to generate local sales leads for your moving & storage company. By optimizing your moving company website for being found by search engines, like Google, you will see your sales soar. But what do search engines look for when choosing how to rank pages […]
YELP YELPS. GOOGLE SUSPENDS.
Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of the coronavirus and their main advertiser, restaurants, cancelling their ads. In addition, Google has announced the suspension of all new customer reviews until further notice. What does this mean for your moving company’s sales? In […]
HOW TO GAIN MARKET SHARE IN A DISRUPTION
Only when the status quo is disrupted by any type of change can the established order be changed. This can mean a change in your market share. While 90% of you will not want to pursue this strategy, it’s that minority who will profit. First of all, nobody wants a pandemic such as this to […]
