YOU HEAR IT AT EVERY CONVENTION AND SALES MEETING YOU ATTEND, RIGHT? “Get ready for more change.” But how much does sales and marketing really change? Is this a come-on intended to get you to attend and/or listen? Maybe not. We think you’ll be quite surprised how something as mainstream as Golf is changing and what it says about your customers as reported by WSJ 04-20-19 p.B12:
- 65+: Age of average PGA Tour viewer in 2016 (most recent data).
- Off by ⅓: Number of people playing at least one round of golf in 2015 from 10 years prior in the 18–44 category.
- 1800 Courses Closed: In the 10 years leading up to 2016.
- Latest Sports Hero: “Ninja” a 27 year old blue-haired video game player recently named to Time Magazine’s “100 Most Influential People of 2019.”
What does this say about how you advertise today? The game of Golf may have nothing to do with your business, but the implications above do. Due to the nature of the Moving Industry, our options for effective and efficient advertising are few. So, relying on our websites and digital advertising makes perfect sense. But don’t stray too far, as the above shows how tradition and traditional advertising are rapidly changing. Onward and upward!
Ready to join the conversation? Just reply to this email.