According to the Zillow Seller’s Guide, “Nationally, the best time to sell a house is March if you’re trying to sell quickly, while the best time to maximize profit is July.” We’re coming off a slow Winter, and there are storm clouds on the horizon, but we know you’ll want to be prepared.

Current conditions and what to do:

  1. JANUARY PENDING HOME SALES UP 8.1%: This beats expectations of only a 1% rise.  However, mortgage rates were up in February, and we do not have those figures yet.
  2. RATES SHOW NO SIGN OF PAUSING:  This means residential home sales will be below last year again, which means your marketing efforts must be stepped up.
  3. ALTERNATIVES TO RESIDENTIAL:  Storage, Office, Commercial, Referral, Word-of-Mouth.  Be sure to be working with your sales team on these other channels.
  4. WELL-PERFORMING SITES ARE STILL GETTING GOOD LEADS NUMBERS:  It’s not all doom and gloom out there.  Our clients’ well-positioned sites are getting new leads.  It’s not 2020 or 2021, but it’s not dead.
  5. SPECIAL OFFERS ARE IMPORTANT: When the supply of moving prospects dwindles, we must be sure to close the fewer number that are out there.  Hook them in with a great offer.
  6. ADVERTISE:  Google Ads done right will get you more business.  Just running an ad on Google Text Search is not enough.  You need to know what you’re doing.  This is a science.
  7. BIG HOME SELLING MONTHS ARE HERE:  As you read above, March is the best time to sell quickly, but the months with the highest premiums over asking price are March (8.9%), April (9.2%), May (12.6%), June (10.7%), and July (10%) according to Econ70.com

Home buyers and sellers will need to adjust.  The chances of going back to 2.99% again is low.  People will need to move for a variety of reasons, and you need to be visible to get that moving lead.

Onward & Upward!