HOW TO BE A COMMODITY-KILLER
What if your PRICE didn’t matter?
What if your prospect was willing to move on YOUR schedule?
What if your prospects treated your salespeople with RESPECT?
No. We’re not dreaming. That’s what happens when you have a BRAND or your business is seen as being different from your competitors.
When you walk into a Ralph Lauren or Lulumon store are there signs saying
BIG DISCOUNT or CLOSEOUT or 50% OFF RACK? Hell no!
In fact, it’s just the opposite. There may be an item that is marked down here and there, but it’s just a sticker on the tag, and it’s marked down from a generally outrageous price, to begin with. Why do people continue to buy anyway? Because they perceive a difference and don’t consider the items the store sells to be on parity with other brands. They WANT to buy!
So, that is our challenge. To begin to position your moving company as worth paying more money to move with…as the company they really want to do business with…and at the same time, you are moving up into buyers who have more money and will buy more of your services.
This is not “one size fits all” but rather a company-by-company undertaking. And, yes, it may cost you some money now, but it will pay off handsomely in the long run.
So start today. Start to make adjustments as quickly as you can to step out of the same “some men and a moving van” perception and into a moving company that prospects see as different. A moving company they actually seek out and WANT to hire…and will even pay more for.
Sound like pie in the sky? Not at all. Onward and upward!