Every year, the moving industry seems to get more competitive. Even in 2020, moving companies find that business is doing well, since the moving industry has been deemed an essential service in every state.
One of the keys to a successful moving company is to keep leads coming in throughout the year. In the high season, during the spring and summer, leads are in higher volume. Once the slow season starts, though, it can be hard to find good leads if you don’t have a system in place.
A steady source of moving leads is the key to thriving in the moving industry.
Sources of Moving Leads
Moving Leads Aggregators
While every moving company has different strategies for generating sales leads, one of the easiest ways to get moving leads is to buy them from a lead aggregator. With over 20,000 leads sold every single day, sales lead buying for movers is a huge business.
Navigating the world of buying moving leads can be frustrating and expensive and is often not worth it.
Not all companies that aggregate and sell moving leads are created equal. When it comes to buying moving leads, you may not always get what you pay for, as we explain below.
If you’re a new business or if it’s your slow season and you don’t have much business, you may have no choice but to buy leads.
List of Lead Aggregators
- Google Guaranteed
Tips for Choosing a Lead Aggregator
- Be selective. All leads providers are selling leads to multiple customers. That’s just a fact. It’s important to choose a leads provider that is only selling moving leads to a limited number of customers, about 4. While it will be more expensive, it will mean these leads are more likely to convert in the long run.
- Set and stick to a budget. Choosing a service with daily, weekly or monthly invoicing will make it easier for you to stick to an overall budget, as the invoicing will remain the same and you don’t have to worry about overspending.
- Verify the voiding process. Make sure the service you hire has an easy voiding process, so your moving company won’t have to spend time getting bogged down with bad leads. Nothing is worse than paying for leads with invalid contact details.
Pay-per-click (PPC) Advertising
Another way to generate local moving leads is by implementing a pay-per-click (PPC) campaign. These campaigns can pay off. By using this method, you can directly advertise your moving service to people searching for it.
PPC campaigns motivate potential clients to call your business or visit your website. They give your website prime real estate in front of those prospects “in the market to buy.”
This strategy can be more costly than buying leads, but the benefit is that these leads can be more exclusive and more likely to close.
Pay-per-click Advertising Companies
- Google AdWords
- Google Guaranteed Ads
- Facebook Ads
- Bing Ads
- Yahoo Ads
Leads from Your Website
Our last piece of advice to moving companies looking for sales leads is to invest in your own lead generation process. While it’s not a quick solution, doing so will provide the best results in the long run and help your business grow year after year.
Buying moving leads and buying a PPC campaign involve a third party, but building your own sales lead generation program is just your team developing more moving leads on your own. It’s not just about getting those leads, but it’s about nurturing them to ensure they close and continually turn into business for you.
Investing in your website and lead generation funnel is not a quick fix for getting moving leads, but it will be much more economical than buying in the long run.
While these marketing strategies can be more expensive than buying moving leads, you will get your money’s worth because these moving leads are exclusive and more likely to close. Investing in your company website can create a system that is sustainable and will bring in leads, month after month, year after year.
As a moving company, you can create a lead generation funnel yourself or employ an SEO agency. By applying effective SEO practices, you will organically draw potential moving leads to your website for free.
While investing in a self-sufficient moving leads funnel is not the simplest fix, it will make your business stronger and more profitable in the long run.
In conclusion, it is important to realize as a business that you must control your own sales process. By implementing an SEO-based sales lead generation program, you bring your sales department in-house rather than outsourcing it to AdWords or to lead aggregators. Stop giving your money to third parties to generate leads. Take control. Do it yourself on your website.