Look, the last 18 months have been a wild ride, but a real busy one for most… if not all… of you. But the demand for moving is slowing down all over the country. We’re getting calls; “What should I do?” Here’s our strategy for more leads:
SEO: All of the major players have now added SEO to their marketing budget. It is your only chance to get free leads on the front page of Google. It’s a longer term plan but it pays off in spades when done correctly.
BRANDING: What do you stand for as the owner? How will you set your moving company apart from the competition? How will your customers remember their move with you?
GOOGLE ADWORDS: You have to be on the front page of Google to have an opportunity for a lead. Google Ads will put you there, but there is a strategy to making it work. Be sure to work with someone with years of experience. Ask them how much money have they spent with Google? It should be in the millions of dollars.
GOOGLE “GUARANTEED”: This is pure lead generation. This is Google competing head-to-head with Moving.com, Equate Media and the like. It takes about 8 weeks to set up. Even if you don’t turn it on, you are wise to get prequalified.
GOOGLE REMARKETING: Ever look for an item at Home Depot and then see an ad for it pop up on just about every website you visit? Welcome to Remarketing. This will help with closing your prospects.
Unfortunately, Moving is a “zero-sum game”. It’s winner take all. You’re not Best Buy. You can’t have a sale on “moves to New Mexico”. There are only so many people who are going to move this month in your market. If you don’t get your unfair share, you get nothing.
Onward and upward!
For more information: https://marketersformovers.com/blog/seo-guide-for-moving-companies/