This is your one-month guide to help you market your moving company. Learn how to define and reach your company goals, implement your marketing strategy, and measure your results. Broken down week by week, this guide will teach you how to market your company effectively.
Week 1: Define your Goals
As a mover one of the questions you are eventually going to ask yourself is “how to market a moving company.” Marketing is huge aspect of the mover’s business. As a moving company you need to evaluate where your companies’ marketing and advertising can be improved. This will steer you in the right direction for defining your moving company’s marketing goal.
When defining your goal, you want to make sure that it is as specific as possible. For example, if you are looking to find ways on how to market a moving company, you should focus on one aspect of your moving company’s marketing strategy. A vague goal is unhelpful and will not lead you in the right direction towards achievement. Make it easy.
When defining your goal, you also want it to be measurable. Setting things like precise dates or amounts will allow you to measure your success. You will never know if you have achieved your goal if you can’t measure the results.
You as well should make sure your marketing goal is attainable. In many cases companies set the bar too high and fail. This can be a huge blow to the company and result in loss of confidence and morale. As a moving company you should set a marketing goal that challenges your business, but can be achievable. Goals that are to easy to achieve lack the satisfaction of achieving them.
Lastly when defining your goal, you should be sure that it is relevant and has a deadline. Both are equally important. Your marketing goal should be relevant to your business’ future and should be fulfilled in a timely matter. Having a deadline is also crucial because it creates a sense of urgency and makes you focus on achieving the task.
Week 2: How Do You Reach Your Goals?!
After defining your goal, the next step is figuring out how to reach it. This is where you begin doing research. Look at different ideas and ask questions like “how to advertise a moving company,” or “how to market a moving company.” The more knowledge you gain on your marketing goal the faster you will be able to fulfill it.
Another way of reaching your goal is by making it a priority. The goal should always come first. If you are looking for moving company advertising ideas, the first thing you should be doing every morning is researching and making phone calls to local agencies. There is no greater feeling than crossing off the first item on your to-do list.
Week 3: Implementation and Tracking of Marketing Strategy
When it comes to finally implementing your marketing strategy there are a few tips you should follow to succeed. You should begin by building a team and securing your resources. Your team can consist of employees within your company or can be outsourced to a marketing firm. Regardless of what type of team you choose, be sure they can fulfill the task at hand. You should relay to them your expectations. Marketing success takes time and your team should be aware that results are not going to be apparent right away.
After establishing your team, the most important thing for you to do is communicate the plan. Make sure everyone is on the same page. You can make this process easier by delegating certain jobs to specific people or groups. Along with your team, you should be communicating the plan with the rest of the company. This creates excitement in your workplace and makes everyone feel involved.
Regarding tracking your marketing strategies success, you should begin by creating a measurement dashboard. This is a tool that allows you to track and measure the progress you have made. In marketing you can also track key performance indicators (KPIs). These indicators are things like website subscriptions and email sign ups. They are the items that could impact top-line results.
You should be monitoring your measurement dashboard daily. This helps you stay up to date with the current progress. This should be done at least once a week. You should be communicating your progress with your marketing team and as well the entire company.
Week 4: Looking at the Results
As you hit your deadline it is time to view the results of your moving company’s marketing strategy. This is the time where you see what worked, what failed and what can be improved on. You can find most of this information by the data you measured weekly. Your data should consist of items like, money spent, sales leads gained, subscribers gained, revenue increased, etc.
If you are not satisfied with your results do not worry. There is always room for improvement. Find areas in your plan that allow you to adjust. For example, if you spent to much money on advertising, next month look at potential options for free advertising for moving companies. Revise your plan and begin the process for setting new goals for your moving company marketing strategy. Regardless if your plan was successful you still want to grow. Look at the successful aspects of your strategy and see if you can improve on them. Set the bar a little higher next time you define your goal. There are plenty of marketing ideas for moving companies. You just need to be willing to work hard and not be afraid to fail.
Marketing success takes time. Work hard and trust the process. Don’t get discouraged if you don’t yield the results you wanted. Build off your successful ideas and create a plan that works best for your moving company.