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Marketers for Movers

SALES LEADS BEGIN WITH “THUMB-STOPPING”

Posted on December 3, 2020 by Bob Ottaway

Why do some websites generate tons of moving leads daily and others don’t? It’s all about “thumb-stopping.” Thumb-stopping: Online content that captures someone’s attention enough to stop them from scrolling. Source: New York Times, page B1, 12/01/20. ...

SEO Facts

Marketers for Movers

SITE SPEED. SITE SPEED. SITE SPEED.

Posted on November 9, 2020 by Bob Ottaway

If you have been keeping up with our Marketers for Movers blog the past few weeks you know that the new metrics based on Core Web Vitals kick in sometime in 2021. That’s only seven weeks away. Are you...

SEO Facts

Marketers for Movers

NEW GOOGLE DEMANDS FOR 2021

Posted on October 12, 2020 by Bob Ottaway

How “Page Experience Signals” will now affect your site’s Google PageRank in 2021. The following is from Google. About page experience The page experience signal measures aspects of how users perceive the experience of interacting with a web page....

Moving Lead Generation

salesforce.com/ap/blog/what-is-competitor-anaylsis/

How to Get More Moving Leads in 2020

Posted on October 1, 2020 by Bob Ottaway

Every year, the moving industry seems to get more competitive. Even in 2020, moving companies find that business is doing well, since the moving industry has been deemed an essential service in every state. One of the keys...

Google Updates

getautomized.com/marketing-automation-specialist

NEW GOOGLE RANKING FACTOR: Part 3

Posted on September 30, 2020 by Bob Ottaway

Our third Google Core Web Vital and the final in this series of new Key Performance Indicators that Google will be looking at in partially determining your site’s PageRank. WHAT: Three new “core web vitals.” This third one is...

Google Updates

pxhere.com

Man viewing website on computer Google Core Vitals Marketers for Movers

NEW GOOGLE RANKING FACTOR: Part 2

Posted on September 21, 2020 by Bob Ottaway

In a rare pre-announcement, Google has stated that website design will make a difference in getting to Page One. Since Page One is the difference between lots of leads and just a few leads, this is a must-read for...

Google Updates

resultsrepeat.com

IMPORTANT NEW GOOGLE RANKING FACTOR: DESIGN

Posted on September 14, 2020 by Bob Ottaway

In a rare preannouncement, Google has stated that website design will make a difference in getting to Page One. Since Page One is the difference between lots of leads and just a few leads, this is a must-read for...

SEO Tips

insightsfuse.com

7 SEO Tips for Movers

Posted on August 28, 2020 by Bob Ottaway

Search Engine Optimization (SEO) is one of the best ways to generate local sales leads for your moving & storage company. By optimizing your moving company website for being found by search engines, like Google, you will see...

SEO Facts

Marketers for Movers

WHY DID TIGER WOODS STUDY SEO?

Posted on July 27, 2020 by Bob Ottaway

ANSWER: To get his ranking up! How about you? How about your site? As we head into the off season, how are you going to get sales leads to keep your business running strong? Buy moving leads?...

SEO Facts

STOCK PHOTOGRAPHY:<br> No Harm. No Help.

STOCK PHOTOGRAPHY:
No Harm. No Help.

Posted on July 20, 2020 by Bob Ottaway

QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...

SEO Facts

Gabriela from the Student Team / medium.com

WEBSITE NOT GETTING LEADS?

Posted on June 29, 2020 by Bob Ottaway

All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key...

PPC Tips

ADWORDS CLICK-THRU RATES 2-3%

Posted on June 16, 2020 by Bob Ottaway

Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your moving company. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The...

Moving Industry Updates

Stan Horaczek / popsci.com

How to Grow a Moving Company in 9 Steps

Posted on June 12, 2020 by Bob Ottaway

Maybe you’ve just started your very own moving company or bought one. Or you’ve inherited a family business you want to keep going into the next generation. Keeping your moving company afloat is one thing, but expanding it is...

SEO Facts

Zero-Sum Game

Posted on June 11, 2020 by Bob Ottaway

If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry...

SEO Facts

Pixabay

MOVING SITE DROP? GOOGLE MAY UPDATE

Posted on June 1, 2020 by Bob Ottaway

Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise....

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