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Marketers for Movers

GOOD TIME TO RAISE PRICES

Posted on January 25, 2022 by Bob Ottaway

It continues to be a good time to raise prices, so repeat our recommendation. Here’s why: HOME PRICES ARE UP: The median price of an existing family home jumped 23% last year according to the National Association of Realtors...

SEO Facts

Marketers for Movers

AUTHORITY. AUTHORITY. AUTHORITY.

Posted on January 17, 2022 by Bob Ottaway

What are you doing to tell Google that your site has “authority” and should be ranked on Page One? Google needs to know that your site is authoritative and they can show it with confidence believing that their customers...

SEO Facts

Marketers for Movers

NO GOOGLE REVIEWS = NO MOVING LEADS

Posted on December 13, 2021 by Bob Ottaway

It sounds overly simplistic, but it’s about 99.9% true. Top-ranking websites on Google generally have hundreds of Google Reviews. In the past, various voices differed about how much, if at all, Google Reviews affected your website’s ranking position on...

SEO Facts

Marketers for Movers

NEED LEADS? HOW TO GET MORE NOW!

Posted on November 30, 2021 by Bob Ottaway

Look, the last 18 months have been a wild ride, but a real busy one for most… if not all… of you. But the demand for moving is slowing down all over the country. We’re getting calls; “What should...

SEO Facts

Marketers for Movers

GIVING THANKS FOR ROBUST 2021

Posted on November 23, 2021 by Bob Ottaway

It was a great year to be a mover! The demand was stupendous. Now you know what having your site found on Google does for your leads! We say this because while your site may only be on Page...

SEO Facts

Marketers for Movers

TO MAKE MONEY YOU HAVE TO HAVE A PIPELINE

Posted on November 8, 2021 by Bob Ottaway

What’s in your sales pipeline? How many leads that is? If it’s few, you’re probably cutting deals. If it’s pretty full, you’re walking. And you know what happens when they see you walking…they want you that much more! So...

Google Updates

Marketers for Movers

“GOOGLE MY BUSINESS” BECOMES MORE IMPORTANT

Posted on November 1, 2021 by Bob Ottaway

Every moving company has a Google My Business (GMB) page even if you didn’t set it up. It’s the listing with the photos and information on the right side of the Google Front Page when your site renders. So...

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How to Optimize Google Ads for Moving Companies – 8 Expert Tips

Posted on October 18, 2021 by Bob Ottaway

When working on Google Ads, you may have seen an “Optimization Score” that Google provides. This is enticing, as you want your ads to run as efficiently and effectively as possible. This optimization score can be useful, as it...

SEO Facts

Marketers for Movers

YOUR WEBSITE IS YOUR #1 ASSET

Posted on October 18, 2021 by Bob Ottaway

Up until now, most CEOs and business schools would have voted “employees” as their most valuable asset. Times are changing as technology gains a bigger role according to research done by Korn-Ferry in 2016. For moving companies, many would...

SEO Facts

Marketers for Movers

CUSTOMER REVIEWS ARE PURE GOLD

Posted on September 29, 2021 by Bob Ottaway

When you manage as many moving company websites as we do you can draw parallels that others can’t. Nowhere in Google Tweets or Forums will you learn this, but we see the page rankings. We know it’s true. ...

SEO Facts

Marketers for Movers

SLOW SITE = FEWER LEADS

Posted on September 14, 2021 by Bob Ottaway

You will never get to Page One of Google with a site that takes over 5-7 seconds to load. Google just will not permit it. As we bring on new clients to our SEO program we see sites that...

Google Updates

Marketers for Movers

What is FAQ Schema and How Could It Help Your Moving Company?

Posted on August 30, 2021 by Bob Ottaway

Looking to maximize the reach of your moving company’s website so that you can draw in more people and convert them into leads? Consider FAQ schema. This is an interesting option that can prove useful for any moving company,...

Google Updates

Marketers for Movers

GOOGLE MY BUSINESS–VIRTUAL OFFICES

Posted on August 30, 2021 by Bob Ottaway

As more and more moving companies have set up additional offices in an attempt to get listed in the “Map 3 Pack” for multiple locations, there has been more and more abuse apparently. Here’s the skinny on what you...

SEO Facts

Marketers for Movers

GOOGLE MY BUSINESS–NEW QUOTE FEATURE

Posted on August 23, 2021 by Bob Ottaway

It’s in Beta testing now but already three of our moving clients are in the test phase on their sites of this new Google My Business (GMB) page feature. Here are the pros and cons: 1. “REQUEST A QUOTE”...

SEO Facts

Marketers for Movers

TRICKLE DOWN MOVERS ALERT

Posted on August 17, 2021 by Bob Ottaway

If you’re like 99% of the movers I’ve spoken with this summer you have been slammed with business. In fact, you’re most likely turning business away. But will it continue? There are many theories out there, including: There will...

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