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Man viewing website on computer Google Core Vitals Marketers for Movers

NEW GOOGLE RANKING FACTOR: Part 2

Posted on September 21, 2020 by Bob Ottaway

In a rare pre-announcement, Google has stated that website design will make a difference in getting to Page One. Since Page One is the difference between lots of leads and just a few leads, this is a must-read for...

Google Updates

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IMPORTANT NEW GOOGLE RANKING FACTOR: DESIGN

Posted on September 14, 2020 by Bob Ottaway

In a rare preannouncement, Google has stated that website design will make a difference in getting to Page One. Since Page One is the difference between lots of leads and just a few leads, this is a must-read for...

SEO Tips

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7 SEO Tips for Movers

Posted on August 28, 2020 by Bob Ottaway

Search Engine Optimization (SEO) is one of the best ways to generate local sales leads for your moving & storage company. By optimizing your moving company website for being found by search engines, like Google, you will see...

SEO Facts

Marketers for Movers

WHY DID TIGER WOODS STUDY SEO?

Posted on July 27, 2020 by Bob Ottaway

ANSWER: To get his ranking up! How about you? How about your site? As we head into the off season, how are you going to get sales leads to keep your business running strong? Buy moving leads?...

SEO Facts

STOCK PHOTOGRAPHY:<br> No Harm. No Help.

STOCK PHOTOGRAPHY:
No Harm. No Help.

Posted on July 20, 2020 by Bob Ottaway

QUESTION: Does stock photography hurt your page rank? No. Since the goal of your SEO strategy should be to get your website to Positions 1-5 on Google for as many keyword searches as possible, it is important to...

SEO Facts

Gabriela from the Student Team / medium.com

WEBSITE NOT GETTING LEADS?

Posted on June 29, 2020 by Bob Ottaway

All the answers to your website’s performance are in the data from Google Analytics (GA). Make sure it’s installed on your site. It’s free. Be sure to review it at least monthly and check for these important Key...

PPC Tips

ADWORDS CLICK-THRU RATES 2-3%

Posted on June 16, 2020 by Bob Ottaway

Let’s debunk AdWords results in this update. Executive Summary: The goal is sales leads for your moving company. How do you get them? ADWORDS CLICK-THRU RATES (CTR): There are three AdWords ads at the top of the page. The...

Moving Industry Updates

Stan Horaczek / popsci.com

How to Grow a Moving Company in 9 Steps

Posted on June 12, 2020 by Bob Ottaway

Maybe you’ve just started your very own moving company or bought one. Or you’ve inherited a family business you want to keep going into the next generation. Keeping your moving company afloat is one thing, but expanding it is...

SEO Facts

Zero-Sum Game

Posted on June 11, 2020 by Bob Ottaway

If you think that competition is greater than it ever has been, you are correct. If you think sales revenue is harder to come by, you are correct. Here’s why: OUR “ZERO-SUM” ANALYSIS AND PROPOSITION: The Moving Industry...

SEO Facts

Pixabay

MOVING SITE DROP? GOOGLE MAY UPDATE

Posted on June 1, 2020 by Bob Ottaway

Google made a “core” update beginning May 4th. Google rarely discusses what they have done, and they did not here. What we can tell you based on SEO research: E.A.T.: You have seen us write about this before: Expertise....

Moving Industry Updates

“THANK YOU” COVID

Posted on May 18, 2020 by Bob Ottaway

How you respond to death and destruction is what’s important. Nobody wanted this, but here we are. It’s how you respond that is key, and here are some timely suggestions: SUMMER MOVING SEASON: It’s here. If your sales team...

Moving Industry Updates

POLITICS ASIDE…COVID FATALITY RATE ONLY 1.8% IN U.S. FOR PATIENTS UNDER 65 WITH NO PRE-EXISTING CONDITIONS

Posted on April 29, 2020 by Bob Ottaway

Lives matter, so providing biased information would be completely irresponsible. We would never do that. There is much debate about reopening the economy and, unfortunately, it has taken on a political tone. We just want what’s best for all...

PPC Tips

Marketers for Movers

ON SALE: GOOGLE & FACEBOOK ADS

Posted on April 20, 2020 by Bob Ottaway

Enjoy 35%–50% off rates compared to before virus breakout. This is according to top media agencies and confirmed by Facebook VPs. What does this mean for your moving company’s sales? In brief: GUTS: It takes guts to advertise in...

Google Updates

YELP YELPS. GOOGLE SUSPENDS.

Posted on April 13, 2020 by Bob Ottaway

Yelp announces layoffs and furloughs last week as their advertising sales tank. 2,100 employees are effected. This a result of the coronavirus and their main advertiser, restaurants, cancelling their ads. In addition, Google has announced the suspension of all...

Moving Industry Updates

HOW TO GAIN MARKET SHARE IN A DISRUPTION

Posted on April 7, 2020 by Bob Ottaway

Only when the status quo is disrupted by any type of change can the established order be changed. This can mean a change in your market share. While 90% of you will not want to pursue this strategy, it’s...

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