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Text Is Dying, But There’s Still Hope for Your Moving Company

Posted on February 21, 2018 by Bob Ottaway

Even as little as five years ago, the most influential online voices were writing on blogs and news websites. Now those same voices can be heard on podcasts and seen on YouTube channels, Facebook videos, Netflix series, Instagram stories...

Google Updates

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First Google. Then Facebook. Now Amazon.

Posted on February 7, 2018 by Bob Ottaway

MORE THAN 50% OF ALL SEARCHES BEGIN ON AMAZON WHEN SOMEONE IS IN THE MARKET TO PURCHASE. That’s right. Not Google. Not Bing. Not Yahoo, but Amazon.com. What does this mean for your moving company? Not much for many...

Moving Lead Generation

Can Your Content Marketing Bring Free Sales Leads?

Posted on January 11, 2018 by Bob Ottaway

Did you know YouTube is the second largest search engine online today, that no one’s really keeping up with the Kardashians anymore and that Paris Hilton is making a comeback? Do you remember sitting down to read a content...

Google Updates

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Google Attacks Thin, Low Quality Content

Posted on January 11, 2018 by Bob Ottaway

“Thin content and low quality content” led Google to change its algorithms at least 13 times last year; it is estimated by SEO professionals. This is according to an article in DemandSphere forwarded to me by Roger Wise...

Moving Industry Updates

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New Tax Law Makes “Moving Expenses” Not Deductible

Posted on December 28, 2017 by Bob Ottaway

The new GOP Tax Bill eliminates “moving expenses” as a personal deduction for everyone except for members of the military. Current law permits “employer provided expense reimbursement” to be excluded from income tax as well. This exclusion now...

Moving Lead Generation

Marketers for Movers

Moving Leads – Building Trust

Posted on December 19, 2017 by Bob Ottaway

There’s one thing we know for sure: the amount of marketing media that consumers will be exposed to daily is only going to increase in the foreseeable future. And with that sheer amount of media coming at your sales...

SEO Tips

Marketers for Movers

Generate Exclusive Leads | Ditch the Sales Lists

Posted on December 15, 2017 by Bob Ottaway

You need sales leads, and you need them quickly. It’s time to start buckling down on marketing efforts for the season, and buying a list of over 1,000 interested sales leads from a list generation company sounds like an...

SEO Tips

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The Importance of Videos Online

Posted on December 7, 2017 by Bob Ottaway

Web video marketing is the new black. But seriously. The way a black t-shirt might be the anchor to your wardrobe, video is the anchor that can make or break your entire marketing plan. While video isn’t new, the...

SEO Tips

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Get Your Moving Company’s Website to Rank on Page One of Google

Posted on November 17, 2017 by Bob Ottaway

SEPARATE PAGE FOR EACH SERVICE: Think about it. Getting to Page One of Google is all about your moving company’s website being better than your competitor’s. What does “better” mean in terms of “Google-speak?” It means more relevant....

Moving Industry Updates

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Movers are Raking in Fewer Sales Because People Aren’t Moving

Posted on November 3, 2017 by Bob Ottaway

HOMEOWNER’S MOBILITY IS STUCK AT A 30 YEAR LOW. Despite rising home prices and a growing U.S. economy, many homeowners elect to stay where they are rather than move. So since this vitally impacts our bottom lines, it’s...

Moving Industry Updates

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Movers’ Sites Must Comply with The Americans with Disabilities Act

Posted on October 19, 2017 by Bob Ottaway

Over 751 lawsuits have been filed over this issue. While it does not specifically apply to websites that are not “public accommodations,” a slew of lawsuits have been filed and private businesses have been found liable. We recommend...

Website Design Tips

Free Advertising For Moving Companies Begins With The Website

Posted on October 11, 2017 by Bob Ottaway

Free advertising is out there. It just takes some work to get it. The amount of work depends on the amount of time you have to spend on it. Putting more money on your credit card on file...

Google Updates

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Secret Tip for Google Ranking: Trademark Registration for Movers

Posted on September 15, 2017 by Bob Ottaway

GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY. AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at MarketersForMovers.com indicate a heavy weighting by Google for Brands. Nowhere is it recommended by Google that you create a registered trademark of your business name, but...

Moving Lead Generation

How A “Moving Only” SEO Team Gets You Leads Sooner

Posted on August 29, 2017 by Bob Ottaway

It’s standard in medicine: If you have a heart problem, you visit a cardiologist. If you are expecting a baby, you visit a gynecologist. So it only makes sense that if you are in the moving and storage business...

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