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Marketers for Movers

Generate Exclusive Leads | Ditch the Sales Lists

Posted on December 15, 2017 by Bob Ottaway

You need sales leads, and you need them quickly. It’s time to start buckling down on marketing efforts for the season, and buying a list of over 1,000 interested sales leads from a list generation company sounds like an...

SEO Tips

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The Importance of Videos Online

Posted on December 7, 2017 by Bob Ottaway

Web video marketing is the new black. But seriously. The way a black t-shirt might be the anchor to your wardrobe, video is the anchor that can make or break your entire marketing plan. While video isn’t new, the...

SEO Tips

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Get Your Moving Company’s Website to Rank on Page One of Google

Posted on November 17, 2017 by Bob Ottaway

SEPARATE PAGE FOR EACH SERVICE: Think about it. Getting to Page One of Google is all about your moving company’s website being better than your competitor’s. What does “better” mean in terms of “Google-speak?” It means more relevant....

Moving Industry Updates

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Movers are Raking in Fewer Sales Because People Aren’t Moving

Posted on November 3, 2017 by Bob Ottaway

HOMEOWNER’S MOBILITY IS STUCK AT A 30 YEAR LOW. Despite rising home prices and a growing U.S. economy, many homeowners elect to stay where they are rather than move. So since this vitally impacts our bottom lines, it’s...

Moving Industry Updates

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Movers’ Sites Must Comply with The Americans with Disabilities Act

Posted on October 19, 2017 by Bob Ottaway

Over 751 lawsuits have been filed over this issue. While it does not specifically apply to websites that are not “public accommodations,” a slew of lawsuits have been filed and private businesses have been found liable. We recommend...

Website Design Tips

Free Advertising For Moving Companies Begins With The Website

Posted on October 11, 2017 by Bob Ottaway

Free advertising is out there. It just takes some work to get it. The amount of work depends on the amount of time you have to spend on it. Putting more money on your credit card on file...

Google Updates

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Secret Tip for Google Ranking: Trademark Registration for Movers

Posted on September 15, 2017 by Bob Ottaway

GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY. AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at MarketersForMovers.com indicate a heavy weighting by Google for Brands. Nowhere is it recommended by Google that you create a registered trademark of your business name, but...

Moving Lead Generation

How A “Moving Only” SEO Team Gets You Leads Sooner

Posted on August 29, 2017 by Bob Ottaway

It’s standard in medicine: If you have a heart problem, you visit a cardiologist. If you are expecting a baby, you visit a gynecologist. So it only makes sense that if you are in the moving and storage business...

Website Design Tips

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Moving Company Website Development Services

Posted on August 23, 2017 by Bob Ottaway

If you’re like most of our clients, your moving business keeps you very busy. In fact, you may even be out on the job site with the crew on fully booked days. If you’re at capacity, that often happens....

Moving Lead Generation

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How Local Search SEO Will Get Sales Leads for Your Moving Company

Posted on August 17, 2017 by Bob Ottaway

A moving company’s lifeblood is its sales leads. Pieces of data that when given to a salesperson may result in an appointment that then may result in a sale. Without sales, there is no revenue. Without revenue, there is...

Moving Lead Generation

Movers—Answer Your Phones!

Posted on August 9, 2017 by Bob Ottaway

Are “Auto Attendants” Costing You Sales? I make a lot of phone calls to movers just like you, and one of the most frustrating aspects of the call is listening to a long list of names and departments. I’m...

Moving Lead Generation

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Movers–Prove Your Brand’s Value. Don’t Sell It.

Posted on August 4, 2017 by Bob Ottaway

OFFERING TO MATCH A COMPETITOR’S LOW PRICES, REPORTING A HIGH RATING ON TRUSTED WEBSITES, OR MENTIONING A RECENT RANKING BY A THIRD-PARTY SITE: These are all examples of tactics that prospects believe and add proof. This is according...

PPC Tips

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AdWords Revenue Per Click Down 23%

Posted on July 27, 2017 by Bob Ottaway

GOOGLE REPORTED TODAY PPC REVENUE DECLINED 23% LAST QUARTER. The decrease occurred mainly in Mobile AdWords advertising and AdWords ads that ran on Google’s YouTube. Can your moving company profit from Google’s PPC decline on Mobile? It is...

Moving Industry Updates

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Self-Storage Saturated

Posted on July 12, 2017 by Bob Ottaway

SELF-STORAGE INDUSTRY BOOM SLOWS. This according to today’s WSJ in an article by Esther Fung. Expanded to 8% of Americans self-storing. Up from 3% in 1980s. Industry shifting from “growth” toward “maturity.” Advancing tech is making some goods smaller...

Moving Lead Generation

10 Proven Strategies for Moving Companies to Get Website Sales Leads

Posted on July 6, 2017 by Bob Ottaway

We all know that sales leads are the lifeblood of any moving company. Movers need leads to get appointments to generate quotes which hopefully can be converted into sales and monthly revenue. As the industry has grown, movers...

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