“Thin content and low quality content” led Google to change its algorithms at least 13 times last year; it is estimated by SEO professionals. This is according to an article in DemandSphere forwarded to me by Roger Wise...

GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY. AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at MarketersForMovers.com indicate a heavy weighting by Google for Brands. Nowhere is it recommended by Google that you create a registered trademark of your business name, but...