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Moving Lead Generation

Movers—Answer Your Phones!

Posted on August 9, 2017 by Bob Ottaway

Are “Auto Attendants” Costing You Sales? I make a lot of phone calls to movers just like you, and one of the most frustrating aspects of the call is listening to a long list of names and departments. I’m...

Moving Lead Generation

Pixabay

Movers–Prove Your Brand’s Value. Don’t Sell It.

Posted on August 4, 2017 by Bob Ottaway

OFFERING TO MATCH A COMPETITOR’S LOW PRICES, REPORTING A HIGH RATING ON TRUSTED WEBSITES, OR MENTIONING A RECENT RANKING BY A THIRD-PARTY SITE: These are all examples of tactics that prospects believe and add proof. This is according...

PPC Tips

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AdWords Revenue Per Click Down 23%

Posted on July 27, 2017 by Bob Ottaway

GOOGLE REPORTED TODAY PPC REVENUE DECLINED 23% LAST QUARTER. The decrease occurred mainly in Mobile AdWords advertising and AdWords ads that ran on Google’s YouTube. Can your moving company profit from Google’s PPC decline on Mobile? It is...

Moving Industry Updates

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Self-Storage Saturated

Posted on July 12, 2017 by Bob Ottaway

SELF-STORAGE INDUSTRY BOOM SLOWS. This according to today’s WSJ in an article by Esther Fung. Expanded to 8% of Americans self-storing. Up from 3% in 1980s. Industry shifting from “growth” toward “maturity.” Advancing tech is making some goods smaller...

Moving Lead Generation

10 Proven Strategies for Moving Companies to Get Website Sales Leads

Posted on July 6, 2017 by Bob Ottaway

We all know that sales leads are the lifeblood of any moving company. Movers need leads to get appointments to generate quotes which hopefully can be converted into sales and monthly revenue. As the industry has grown, movers...

PPC Tips

Marketing Ideas For Moving Companies

Posted on July 5, 2017 by Bob Ottaway

The moving business is in a difficult industry to advertise by any marketing standards. We’re probably not telling you anything new. You live it. You own it. But the industry that your business falls in will dictate how...

Moving Lead Generation

Ad Agencies Specializing in Moving & Storage Industry

Posted on June 22, 2017 by Bob Ottaway

If you are familiar at all with the Automotive Industry, you already know that all of the manufacturers are heavily involved in the websites of their dealers. Why? For many reasons, and they are just as important for...

Moving Lead Generation

Stuart Lauchlan / diginomica.com

Loyalty Matters No Matter How Big You Are

Posted on June 21, 2017 by Bob Ottaway

In Friday’s WSJ, it was written that Macy’s had recently disclosed that: “9% of its customers account for 46% of the store’s sales.” That seems incredible to us, but there it is. Just think of it, someone as large...

Google Updates

Marketers for Movers

Why Google Position 0 Is Important to Your Moving Company’s Site

Posted on June 8, 2017 by Bob Ottaway

“Position 0” is the new Google Answer Box. It appears in about 11% of all desktop searches and in about 4% of all mobile searches. It is important to you because it makes you look like THE authority. Google...

Moving Industry Updates

rawpixel.com

Fewer People are Moving to New Homes Despite Improved Economy

Posted on May 22, 2017 by Bob Ottaway

Now that The Great Recession of 2008–2010 has lessened its grip on the country, how are people who own homes responding? After all, that’s what we movers want to know. Are they moving? The short answer is “not as...

Moving Lead Generation

How to Get Long Distance Moving Leads for Your Website

Posted on May 19, 2017 by Bob Ottaway

The lifeblood of any business is sales. In order to get sales you need to have customers. Where do the potential customers come from? They come from leads for “in home” appointments, because we know that generally tariffs...

Moving Industry Updates

Only a Small Portion of Americans 55+ Move Long Distance

Posted on May 16, 2017 by Bob Ottaway

When there is timely news, we must pass it on quickly to the moving industry ASAP to boost your revenue and save you money. Here’s the headline: “ONLY 6⁄10 OF 1% OF AMERICANS OVER 55 MOVED ACROSS STATE LINES...

Google Updates

Pixabay

Time to Update Windows Computers After Malware Attack

Posted on May 15, 2017 by Bob Ottaway

Windows issued a security patch March 14, 2017 which would have prevented this attack on any computer. If all of your computers are running Windows 10, they were not vulnerable, but we know from working with dozens of moving...

SEO Tips

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Best SEO Strategies For Moving Companies

Posted on May 8, 2017 by Bob Ottaway

We believe that movers face special needs on their websites that require in-depth expertise and focus. Without a dedicated team of professionals who understand the Moving & Storage business, moving companies are paying to train unknowledgeable web agency personnel...

SEO Tips

Land Your Moving Company Website on Page One of Google

Posted on May 2, 2017 by Bob Ottaway

You know from past SEO Facts that 91% of all searchers don’t search beyond Page One of Google for movers. Let’s say you and your SEO company/webmaster have been working diligently for a year or more and your site...

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