Web video marketing is the new black. But seriously. The way a black t-shirt might be the anchor to your wardrobe, video is the anchor that can make or break your entire marketing plan. While
SEPARATE PAGE FOR EACH SERVICE: Think about it. Getting to Page One of Google is all about your moving company’s website being better than your competitor’s. What does “better” mean in terms of “Google-speak?” It
HOMEOWNER’S MOBILITY IS STUCK AT A 30 YEAR LOW. Despite rising home prices and a growing U.S. economy, many homeowners elect to stay where they are rather than move. So since this vitally impacts our
Over 751 lawsuits have been filed over this issue. While it does not specifically apply to websites that are not “public accommodations,” a slew of lawsuits have been filed and private businesses have been found
Free advertising is out there. It just takes some work to get it. The amount of work depends on the amount of time you have to spend on it. Putting more money on your credit
GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY. AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at MarketersForMovers.com indicate a heavy weighting by Google for Brands. Nowhere is it recommended by Google that you create a registered trademark of
It’s standard in medicine: If you have a heart problem, you visit a cardiologist. If you are expecting a baby, you visit a gynecologist. So it only makes sense that if you are in the
If you’re like most of our clients, your moving business keeps you very busy. In fact, you may even be out on the job site with the crew on fully booked days. If you’re at
A moving company’s lifeblood is its sales leads. Pieces of data that when given to a salesperson may result in an appointment that then may result in a sale. Without sales, there is no revenue.
Are “Auto Attendants” Costing You Sales? I make a lot of phone calls to movers just like you, and one of the most frustrating aspects of the call is listening to a long list of
OFFERING TO MATCH A COMPETITOR’S LOW PRICES, REPORTING A HIGH RATING ON TRUSTED WEBSITES, OR MENTIONING A RECENT RANKING BY A THIRD-PARTY SITE: These are all examples of tactics that prospects believe and add proof.
GOOGLE REPORTED TODAY PPC REVENUE DECLINED 23% LAST QUARTER. The decrease occurred mainly in Mobile AdWords advertising and AdWords ads that ran on Google’s YouTube. Can your moving company profit from Google’s PPC decline on
SELF-STORAGE INDUSTRY BOOM SLOWS. This according to today’s WSJ in an article by Esther Fung. Expanded to 8% of Americans self-storing. Up from 3% in 1980s. Industry shifting from “growth” toward “maturity.” Advancing tech is
We all know that sales leads are the lifeblood of any moving company. Movers need leads to get appointments to generate quotes which hopefully can be converted into sales and monthly revenue. As the industry
The moving business is in a difficult industry to advertise by any marketing standards. We’re probably not telling you anything new. You live it. You own it. But the industry that your business falls in