GOOGLE ALGORITHMS GIVE “BRANDS” AUTHORITY. AUTHORITY PROVIDES BETTER PAGE RANK. Our studies at MarketersForMovers.com indicate a heavy weighting by Google for Brands. Nowhere is it recommended by Google that you create a registered trademark of
Marketers for Movers Blog
It’s standard in medicine: If you have a heart problem, you visit a cardiologist. If you are expecting a baby, you visit a gynecologist. So it only makes sense that if you are in the
If you’re like most of our clients, your moving business keeps you very busy. In fact, you may even be out on the job site with the crew on fully booked days. If you’re at
A moving company’s lifeblood is its sales leads. Pieces of data that when given to a salesperson may result in an appointment that then may result in a sale. Without sales, there is no revenue.
Are “Auto Attendants” Costing You Sales? I make a lot of phone calls to movers just like you, and one of the most frustrating aspects of the call is listening to a long list of
OFFERING TO MATCH A COMPETITOR’S LOW PRICES, REPORTING A HIGH RATING ON TRUSTED WEBSITES, OR MENTIONING A RECENT RANKING BY A THIRD-PARTY SITE: These are all examples of tactics that prospects believe and add proof.
GOOGLE REPORTED TODAY PPC REVENUE DECLINED 23% LAST QUARTER. The decrease occurred mainly in Mobile AdWords advertising and AdWords ads that ran on Google’s YouTube. Can your moving company profit from Google’s PPC decline on
SELF-STORAGE INDUSTRY BOOM SLOWS. This according to today’s WSJ in an article by Esther Fung. Expanded to 8% of Americans self-storing. Up from 3% in 1980s. Industry shifting from “growth” toward “maturity.” Advancing tech is
We all know that sales leads are the lifeblood of any moving company. Movers need leads to get appointments to generate quotes which hopefully can be converted into sales and monthly revenue. As the industry
The moving business is in a difficult industry to advertise by any marketing standards. We’re probably not telling you anything new. You live it. You own it. But the industry that your business falls in
If you are familiar at all with the Automotive Industry, you already know that all of the manufacturers are heavily involved in the websites of their dealers. Why? For many reasons, and they are just
In Friday’s WSJ, it was written that Macy’s had recently disclosed that: “9% of its customers account for 46% of the store’s sales.” That seems incredible to us, but there it is. Just think of
“Position 0” is the new Google Answer Box. It appears in about 11% of all desktop searches and in about 4% of all mobile searches. It is important to you because it makes you look
Now that The Great Recession of 2008–2010 has lessened its grip on the country, how are people who own homes responding? After all, that’s what we movers want to know. Are they moving? The short
Get Long Distance Moving Leads on Your Website The lifeblood of any business is sales. In order to get sales you need to have customers. Where do the potential customers come from? They come from