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Marketers for Movers

WHAT SHOULD A MOVING LEAD COST?

Posted on September 12, 2022 by Bob Ottaway

We all know that keeping the cost of a moving lead well under $100 is your goal. But is that possible? Should moving companies be budgeting more? Here’s our take on it: LEAD COSTS VARY BY INDUSTRY: Business Products...

Moving Industry Updates

Marketers for Movers

How to Survive the Moving Company Sales Slowdown – Summer 2022

Posted on August 23, 2022 by Bob Ottaway

By all accounts, it has not been a big sales summer for moving companies. We hear things like: Worst May ever (in over 15 years). Tepid. Blah. Sharp drop-off in the middle of July. You probably have your version...

uncategorized

Marketers for Movers

SNIPPET IMAGES ON GOOGLE

Posted on August 2, 2022 by Bob Ottaway

We all want our search results on Google to stand out. We all want our websites to appear on Page 1 of Google. How this is accomplished is what SEO Marketing is all about. How it’s done would take...

SEO Facts

Pexels

VOICE SEARCH

Posted on July 28, 2022 by Bob Ottaway

You may be among the millions of people who own an Amazon Alexa, a Google Assistant or other “smart speaker”. I say millions because Amazon sold 65 million Alexas in 2021 alone and Google has sold over 52 million...

SEO Facts

theincmagazine.com/whats-all-the-big-fuss-about-google-algorithms

THE BREAK-UP OF GOOGLE?

Posted on July 19, 2022 by Bob Ottaway

As you may know, Google is facing serious pressure in Congress as well as the EU about alleged anti-competitive practices. As part of the proposed solution, it faces the prospect of spinning off its ad business to a third...

SEO Facts

bigtrunk.co.in

HOW TO BE A COMMODITY-KILLER

Posted on July 11, 2022 by Bob Ottaway

What if your PRICE didn’t matter? What if your prospect was willing to move on YOUR schedule? What if your prospects treated your salespeople with RESPECT? No. We’re not dreaming. That’s what happens when you have...

uncategorized

theincmagazine.com/whats-all-the-big-fuss-about-google-algorithms

DEAD PAGES CAN HURT PAGERANK

Posted on June 20, 2022 by Bob Ottaway

Don’t fool yourself by thinking that the more pages your site has the more authoritative it is. Simply not true. In fact, “dead” pages can slow your site down and provide no authority if they are never read. There...

SEO Facts

Pixabay

YEAH, IT’S SLOW. HERE’S WHAT TO DO

Posted on June 14, 2022 by Bob Ottaway

We are kind of an “early warning system” for the Moving & Storage business as we’re most fortunate to have so many clients around the country and we’ve been getting leads for moving companies since Ed Melton hired us...

SEO Facts

Marketers for Movers

MOVING IS A COMMODITY BUSINESS

Posted on May 24, 2022 by Bob Ottaway

Making a living in a commodity business takes fortitude and guts. “Coasting” is not an option. Why? You’re at parity with every other moving company out there. We don’t like to think about it that way…but that’s the way...

SEO Facts

Marketers for Movers

WHY AM I NOT GETTING LEADS?

Posted on April 12, 2022 by Bob Ottaway

It’s a question I hear from just about every new business call I get. “I need more leads. I used to buy leads but now they are not working like they used to. What can I do?” Here’s a...

SEO Facts

Marketers for Movers

BUSINESS AS USUAL?

Posted on March 29, 2022 by Bob Ottaway

We’re hearing it from all parts of the country: Business has slowed down. What’s going on and what should you do? The pandemic is still influencing our business today even though the lockdown began about March 16, 2020. The...

SEO Facts

Marketers for Movers

WORSHIP YOUR DRIVERS

Posted on March 21, 2022 by Bob Ottaway

The four over-the-road drivers who were all honored as “Driver of The Year” at the Annual Awards Gala at the MGM Grand in Las Vegas in early March, which honored drivers from Wheaton, Bekins, Stevens and Arpin Worldwide Van...

SEO Facts

Marketers for Movers

MORE FREE DIGITAL ADVERTISING

Posted on March 1, 2022 by Bob Ottaway

Advertising for many of us is a “dirty word” because we associate it with a drain on the checkbook without any guarantee of return. That’s why we are speaking tomorrow, Wednesday, March 2ndt at the Wheaton Group meeting at...

SEO Facts

Marketers for Movers

FREE DIGITAL ADVERTISING

Posted on February 23, 2022 by Bob Ottaway

When we think about the need to buy digital advertising our minds turn immediately to Google Ads (AdWords) and Facebook Ads as they should. But there are several more ways to “advertise” that you may not be taking advantage...

Moving Lead Generation

bigtrunk.co.in

Your Ultimate Guide to Moving Company Keywords (2022)

Posted on February 22, 2022 by Bob Ottaway

Search Engine Optimization or SEO makes your website accessible to your target customers by helping your website show up at the top of Google’s search results. Choosing the right moving company keywords will help your SEO strategy overall. It...

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