PREPARE FOR PEAK SEASON
The moving and storage industry faced a lot of change in 2025, and many of those same trends have continued into this year. Here’s something to be thinking about ahead of peak moving season – how can you adjust your service offerings and strategy to better serve your clients? Read on:
- CHECK YOUR GOOGLE REVIEWS: Google Reviews are one of the most important factors in how your website ranks and Google is coming down hard on reviews they believe are spam. Keep an eye on your profile to make sure real reviews aren’t being taken down.
- HYBRID MOVING OFFERINGS: 46% of households are seeking hybrid moving services, doing things like packing and disassembly themselves, and hiring movers simply for transport.
- CUSTOMERS WANT MORE DIGITAL OPTIONS: More movers want digital tools like moving cost calculators, real-time tracking and virtual estimates. Is it in your plan for 2026 to develop these options?
- DESPITE MORTGAGE RATE WOES, MOVING INDUSTRY GROWS: Despite the amount of people moving decreasing and mortgage rates skyrocketing, the moving and storage industry grew by 2% in 2025. How? Warehouse and self-storage.
- HOW ARE CUSTOMERS MOVING IN YOUR COMMUNITY?: What kinds of jobs do customers call your company for that you don’t want to do or aren’t capable of doing? These are your biggest areas for potential growth in 2026.
- KEEP YOUR WEBSITE FRESH: Google is looking closely at how often websites are being updated with useful and informative content.
- STAND OUT WITH YOUR EXPERTISE: Customer stories, homegrown statistics and testimonials from real customers are great ways to keep your site fresh and show Google your service pages are useful in helping customers.
Make sure your business is in the best position possible to make the most out of this summer!
Onward & Upward!
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