WHY? To get moving leads, your site needs traffic. To get traffic, your site needs to be shown by Google on page 1, because over 90% of visitors do not go beyond page 1.
WHY? Moving leads are a function of clicks to your site, and clicks are a function of prospects seeing your site on a Google Search Engine Results Page (SERP).
In other words: NO TRAFFIC TO YOUR SITE. NO MOVING LEADS FROM YOUR SITE.
- Enter SEO, or “search engine optimization.” It is what gets you “organic” traffic to your site. Why organic? Because you can grow it, but you’re not buying it. 94% of clicks on search engines are organic, according to Search Engine Watch.
- WHY is SEO so valuable? Because the prospect pays more attention to it. How can you find out if this is true for your site? Look at your Google Analytics.
- Search: Acquisition>Site Traffic>Source/Medium. Then, look at the time spent on the page on your site for organic traffic versus direct, CPC or anything else you might be doing. It is generally 5 to 10 times longer per visit, showing that your prospects are engaging with your content.
- SEO is an investment in your company’s future. Google “leads for movers” and do your due diligence. Waiting will just give your competitors an even greater advantage.
Onward and upward!