Google AdWords Archives - Marketers for Movers

Guide to Buying Moving Leads in 2019

Every moving company is after one thing – sales leads. The bad news for you is that there are over 20,000 moving leads sold every single day. It’s a huge business in the US.

To add to the bad news: You’re not the only company buying unique leads. If there are 20,000 moving leads sold every day and each lead has 3-5 moving companies bidding for it, imagine how much money is wasted on jobs that are never completed. Movers tell us their conversion rates are no better than 3%.

Navigating through the landscape of moving leads providers can be a difficult and costly task. They need to be qualified and they need to be exclusive. However, finding the right strategy can be a boon for your business.

Top Moving Leads Aggregators

There are plenty of websites that aggregate and sell moving leads, but they are definitely not created equal. As with many other facets of the moving industry, you get what you pay for. If you’re only paying $5 for a lead, there might be a good reason for it.

Don’t be hesitant to shell out a few more dollars per lead. It’s the surest way to guarantee that you will receive quality moving leads that are worth fighting for. If you have no business, then buying leads is not really a choice but a necessity.

Quality Leads Providers

Tips for Choosing a Leads Provider

  1. Prospect Limit: In order to ensure a better ROI, determine how many moving companies the provider is selling each lead to. Try to find a service that limits their leads to 3-5 moving companies. It will be more expensive, but much more likely to book an appointment.
  2. Set Budgets: It will help you immensely to choose a service that allows you to set a daily or monthly budget. That way you can set it and forget it, knowing your finances will stay in check.
  3. Voiding Bad Leads: The best providers will have an easy process for voiding illegitimate leads.
  4. Licensed and Insured: Find a service that requires its moving companies to be fully licensed and insured. It will attract the best potential customers and keep your brand image intact.

Digital Advertising for Moving Leads

While they aren’t necessarily moving leads for sale, pay-per-click campaigns are a great way to generate local moving leads. There are numerous products and services available online that allow you to advertise your moving service directly to the people searching for it.

Less of a lead seller and more of a lead generator, these marketing tools motivate prospects into calling or visiting your site. They give your website prime real estate in front of the people that are in the market to buy.

This strategy does may appear to be more expensive than using a leads seller, but you also only receive exclusive moving leads that are far more likely to close.

Best Pay-Per-Click Lead Generators

  • Google Adwords
  • Facebook Ads
  • Google Guaranteed Leads

  • Yahoo! Bing Ads
  • LinkedIn

Sales Lead Generation Program

Our last strategy for securing moving company leads is investing in your own lead generation process. This is certainly more of a long-term solution, but it will also pay off the biggest dividends and grow year after year.

SEO Overview

Whereas the last two strategies had to do with third-party leads and advertising, this strategy is all about nurturing leads.

While leads sellers and PPC campaigns may give you immediate results, they are also not the most economical choice. A lot of money ends up being spent on leads you never close.

By investing in your website and lead generation funnel, you employ a system that will consistently bring in leads for years to come. It also doesn’t hurt that they are the more exclusive and qualified than leads you would purchase.

While it involves more work up front, either by you or an SEO agency, it will set your moving business up for success in the long run.

In its simplest form, a lead generation funnel should follow these three steps:

  1. Generate Traffic
  2. Encourage Action
  3. Follow Up

By applying effective SEO practices to your website, you will naturally (“organically”) draw prospects to your website.

The point of lead sellers and PPC campaigns is to get your moving company in front of potential customers. The best and most efficient way to do this is investing in your own process.

While it’s not the easiest strategy, it will make your life easier in the long run.

Check out our latest podcast to learn more about how SEO can help increase your moving leads.

Guide to Digital Marketing Tools and Platforms for Moving Companies

Guide to Digital Marketing Tools and Platforms for Moving Companies

Digital Marketing Overview

In every industry, there are numerous strategies to promote your services to a target audience. Search engine optimization (SEO) is certainly one of the most important ones, but it also takes the most time to see results.

On the other hand, digital advertising, also called pay-per-click advertising or search engine marketing (SEM), allows businesses to see immediate results for their advertising efforts. We understand that moving lead generation is the bottom line of your company.

Sometimes you don’t have the luxury of waiting for your moving company website to start bringing in leads organically. If that’s the case for you, the best way to advertise a moving company will be using SEM and PPC services.

Before getting into our list of advertising tools and ideas, it’s best to understand exactly what goes into a marketing strategy for moving companies.

Moving Company Marketing Strategy

Unfortunately, moving advertising is not as simple as paying and running an ad campaign. A lot of work needs to be done before, during and after your ad runs. If you’re not familiar with the world of search engine optimization and marketing, here is an overview of what goes into digital and pay-per-click marketing:

  • Keyword Research: In order to show up in front of your target audience, you need to know the common language that they all use. Are they looking for “long-distance movers”, or are they looking for “out of state movers”? By researching what keywords are searched for most, your ad will be placed in front of the optimal audience.
  • Landing Pages: If a user clicks on your ad for storage solutions but gets taken to the local moving page on your website, chances are you just wasted money. You need to lead your potential customers through a “funnel” so they get the exact information or service that they’re searching for.
  • Budget Maximization: Leads cost money and depending on the size of your moving business, you might only be able to afford so many per month.
  • Monitor and Report: Assigning an internal or external PPC manager will allow you to develop the most efficient strategy. Not all paid search ads are created equal, and learning what works best goes a long way in saving and making money.

Digital Marketing Platforms for Moving Companies

In today’s day and age, you can find a digital marketing service on almost any platform. From shopping ads to local service ads, you must be able to find the right home for your marketing idea. Among your options for digital advertising platforms are:

Paid Social Media: Facebook, Twitter, Instagram and LinkedIn – Millions of users access these platforms everyday. All offer low-budget promotional opportunities that allow you to bring in leads and build your brand reputation.

Search Advertising: Tools like Google Adwords and Google Guaranteed allow you to build customized text ads that show up right on the search results.

Display Networks: These services allow you to place images of your products and services on over two million websites and 650,000 apps.

7 Best Digital Marketing Tools for Moving Company Pay-Per-Click Management

Digital Marketing Thought Process

No matter how well written or structured your moving company’s advertising ideas are, they still need to be accurately executed and implemented. Depending on the scale and intent of your campaign, you need to be able to assess the resources available to you and determine the best course of action.

Below is a list of tools and platforms that you should consider for every campaign:

  1. Google Adwords: The best place to start is Google’s largest digital advertising platform. Google allows you to put your ads directly in front of customers who are searching for your services. The best part? You only get charged if someone actually clicks on your ad.
    Google is the new yellow pages, and AdWords allows you to be the first listing that potential customers see.
  2. Social Media Ads: Sponsored posts, promotional ads, Business pages – these are just some of the PPC advertising options that social media platforms offer. Facebook has excellent targeting opportunities to give you money, and LinkedIn can be very effective for office and commercial sales leads.
  3. Native Advertising: Native advertising falls under the umbrella of different platforms, but in essence, it is a paid ad that looks like a regular post or piece of content. They match the look, feel and function of the platform that they appear on.
  4. Geo-Targeting: Departing from the medium and entering more into implementation, geo-targeting allows your moving company to only target your local market. There’s no point in running an advertisement for local moves if it isn’t going to show up in your local customers.
  5. Retargeting: Almost everyone has noticed it before. You scroll through the internet and wind up on a page selling fidget spinners for your toes. Then for the next week, all you see on websites you visit are ads for foot fidget spinners. Retargeting allows you to serve ads directly to customers who have already visited your site.
  6. Geo-Fencing:Somewhat similar to geo-targeting, geo-fencing allows you to serve ads directly to people who are currently in a specific location and using an app or on Facebook. You literally draw a line around a specific area, and anytime someone enters that area they will be shown your advertisement.
  7. Postcards:There are companies that provide a database and mail postcards to potential customers in your selected zip codes.

Moving Company Advertising

As stated at the beginning of the article, there are countless tools and strategies available to get your services in front of consumers. From organic SEO to paid digital advertising, every mover’s goal is the same – generate more moving leads.

Staying ahead of your local competition starts and ends on the digital landscape. Take the time to understand how to navigate through it so you can implement the most effective and profitable strategy.